Podcast Ad Platform
WildcastA premier podcast ad marketplace to engage with industry’s decision-makers on their favorite podcasts.
Average monthly audience.
Unique podcasts on the platform.
Developed for better user engagement.
Integrated to enhance the product.
The Idea Behind the Project
Wildcast is a host-read podcast ads platform for the world's iconic brands in business and technology.
It connects advertisers to the right podcasters to reach their audience, enhance brand awareness and drive business growth. The platform delivers their content, distributes ad budgets and ensures that campaigns run on the podcasts.
Podcast advertising gives a positive brand association among listeners, with 6 out of 10 listeners saying they are more likely to purchase from a brand they have heard advertised on a podcast.
Project Challenges
The client turned to us with the request of changing the existing design into the upgrading one with new features and important integrations.
Main goals:
- To incorporate integrations to the platform necessary for utilizing a podcast tracking prefix, supplementing podcaster profiles, payout processing and providing data for advertisers on podcast placements
- To introduce new features to all three user portals: podcaster, advertiser and admin
Provided Solutions
As the first step, we deeply investigated the current platform, its logic and main user groups, analyzed client requirements and given wireframes and UI in order to build a roadmap for the platform improvements.
During our work on the podcast platform upgrade we implemented requested integrations that would streamline its operation and optimize users interaction with the platform.
Our team also developed new features for podcaster, advertiser and admin portals, such as new payment settings tab, guide pop ups and sign up checklists, metric upgrades to main podcaster dashboard, admin portal upgrades for managing podcasts, affiliate offers, campaign proposals, and more.
As a result, the platform became more advanced and feature-rich, better optimized in terms of performance and future scalability, and more appealing to users.
Key Features Overview
Podcaster Portal
A place where podcast creators can optimize their profiles, manage podcasts, see ad submissions and the amount of their earnings.
Audience Finder
A tool that helps identify advertisers relevance score and differentiate their audience based on outcomes, relevancy, and listeners.
Advertiser Portal
A dashboard where advertisers can create their ad campaigns, search for relevant podcasters and shows, submit and track their ads.
Ad Metrics
Podcast ad campaigns can be tracked and measured using a variety of metrics, i.e. ad impressions, click-through rates, and conversion rates.
Admin Portal
Admins can manage platform users, ad campaigns, podcasts, affiliate offers and new proposals, and more.
Client's Feedback
Tom Donohue
Product Lead of Wildcast
We would not be where we are today as a company if it weren't for Alex and his team at SDA. They were extremely professional and efficient in completing development tasks for our project.
They were also highly involved in the decision-making and troubleshooting process throughout the way, helping to steer our team in the right direction throughout the course of our engagement with them.
We're extremely happy with the help they've given us, and look forward to working with them further on other projects in the future!