In today's business landscape dominated by digital transformation, Software as a Service (SaaS) has emerged as a game-changer. SaaS, a subset of cloud computing, offers enterprises cost-effective, scalable, and flexible solutions. 

However, the enterprise software SaaS integration presents various challenges, which this article explores while providing strategic solutions, drawing upon practical insights from IT service companies such as [WEZOM](https://wezom.com/).

## 1. The intricacies of SaaS integration

SaaS integration involves incorporating cloud-based applications into an organization's existing IT ecosystem. The goal is to improve data flow, eliminate information silos, and enhance overall productivity, making it an essential aspect of modern business operations. But, dealing with multiple authorities when integrating SaaS applications adds a layer of complexity, presenting various integration challenges.

## 2. Key challenges in SaaS integration

### 2.1 Security concerns

The increasing adoption of SaaS solutions has coincided with a rise in software as a service security risks. Businesses must tackle data breaches, unauthorized access, and various other cyber threats that could compromise sensitive data.

### 2.2 Lack of customization

One significant challenge of SaaS applications is that they often offer limited customization, inhibiting them from fully meeting specific business needs. This lack of customization can lead to inefficiencies, hampering productivity.

### 2.3 Compatibility issues

A common SaaS integration challenge is ensuring compatibility between SaaS applications and existing infrastructure. Compatibility issues can cause data inconsistencies, decreased efficiency, and user frustration, creating more implementation issues.

### 2.4 High switching costs

The process of transitioning from traditional in-house software to SaaS solutions involves high switching costs. Expenses include data migration, employee training, and potential operational disruptions during the transition phase.

### 2.5 Data control and privacy

The transfer of sensitive data to a third-party SaaS provider raises concerns about data control and privacy. These issues are related to potential breaches of data protection regulations and unclear data ownership policies.

![Key challenges in SaaS integration](/static/images/blog/pic2.jpg "Key challenges in SaaS integration")

## 3. Overcoming the challenges of SaaS integration

### 3.1 Strategies and solutions

To address why SaaS integration is hard, businesses can implement these strategies:

* Conduct a comprehensive assessment of the existing IT infrastructure to identify potential compatibility issues before SaaS implementation.
* Choose SaaS providers that offer robust API integration options, facilitating seamless data exchange.
* Opt for customizable SaaS solutions to meet specific operational requirements effectively.
* Enhance data security by implementing multi-factor authentication and encryption protocols.
* Work with IT experts to develop a detailed migration plan to minimize disruptions during the transition.

![Overcoming the challenges of SaaS integration](/static/images/blog/pic3.jpg "Overcoming the challenges of SaaS integration")

### 3.2 WEZOM's and SDA’s strategies and solutionsWe understand the challenges of integrating SaaS applications into existing IT systems. Our solutions include:

We understand the challenges of integrating SaaS applications into existing IT systems. Our solutions include:

* Collaborating with businesses to establish clear goals for SaaS integration.
* Conducting a comprehensive cost-benefit analysis, balancing long-term advantages against initial costs.
* Ensuring secure and accurate data transfer during the data migration phase.
* Prioritizing scalability in our SaaS solutions to accommodate business growth.
* Offering continuous technical support and comprehensive training to ensure a smooth user transition.
* Facilitating transparent communication with stakeholders and maintaining detailed records for efficient coordination.

Integrating SaaS applications into existing IT infrastructure can be challenging due to issues such as security risks, limited customization, compatibility issues, high switching costs, and data control concerns. However, with a strategic approach and by using integrated SaaS software, these challenges can be effectively managed. 

We guide your organization towards a more efficient and innovative future, providing bespoke strategies and solutions for seamless SaaS integration. Understanding and addressing the challenges associated with SaaS integration is critical for businesses aiming to fully leverage the benefits of cloud computing.

<p>In today's business landscape dominated by digital transformation, Software as a Service (SaaS) has emerged as a game-changer. SaaS, a subset of cloud computing, offers enterprises cost-effective, scalable, and flexible solutions.</p>
<p>However, the enterprise software SaaS integration presents various challenges, which this article explores while providing strategic solutions, drawing upon practical insights from IT service companies such as <a href="https://wezom.com/">WEZOM</a>.</p>
<h2>1. The intricacies of SaaS integration</h2>
<p>SaaS integration involves incorporating cloud-based applications into an organization's existing IT ecosystem. The goal is to improve data flow, eliminate information silos, and enhance overall productivity, making it an essential aspect of modern business operations. But, dealing with multiple authorities when integrating SaaS applications adds a layer of complexity, presenting various integration challenges.</p>
<h2>2. Key challenges in SaaS integration</h2>
<h3>2.1 Security concerns</h3>
<p>The increasing adoption of SaaS solutions has coincided with a rise in software as a service security risks. Businesses must tackle data breaches, unauthorized access, and various other cyber threats that could compromise sensitive data.</p>
<h3>2.2 Lack of customization</h3>
<p>One significant challenge of SaaS applications is that they often offer limited customization, inhibiting them from fully meeting specific business needs. This lack of customization can lead to inefficiencies, hampering productivity.</p>
<h3>2.3 Compatibility issues</h3>
<p>A common SaaS integration challenge is ensuring compatibility between SaaS applications and existing infrastructure. Compatibility issues can cause data inconsistencies, decreased efficiency, and user frustration, creating more implementation issues.</p>
<h3>2.4 High switching costs</h3>
<p>The process of transitioning from traditional in-house software to SaaS solutions involves high switching costs. Expenses include data migration, employee training, and potential operational disruptions during the transition phase.</p>
<h3>2.5 Data control and privacy</h3>
<p>The transfer of sensitive data to a third-party SaaS provider raises concerns about data control and privacy. These issues are related to potential breaches of data protection regulations and unclear data ownership policies.</p>
<p><img src="/static/images/blog/pic2.jpg" alt="Key challenges in SaaS integration" title="Key challenges in SaaS integration"></p>
<h2>3. Overcoming the challenges of SaaS integration</h2>
<h3>3.1 Strategies and solutions</h3>
<p>To address why SaaS integration is hard, businesses can implement these strategies:</p>
<ul>
<li>Conduct a comprehensive assessment of the existing IT infrastructure to identify potential compatibility issues before SaaS implementation.</li>
<li>Choose SaaS providers that offer robust API integration options, facilitating seamless data exchange.</li>
<li>Opt for customizable SaaS solutions to meet specific operational requirements effectively.</li>
<li>Enhance data security by implementing multi-factor authentication and encryption protocols.</li>
<li>Work with IT experts to develop a detailed migration plan to minimize disruptions during the transition.</li>
</ul>
<p><img src="/static/images/blog/pic3.jpg" alt="Overcoming the challenges of SaaS integration" title="Overcoming the challenges of SaaS integration"></p>
<h3>3.2 WEZOM's and SDA’s strategies and solutionsWe understand the challenges of integrating SaaS applications into existing IT systems. Our solutions include:</h3>
<p>We understand the challenges of integrating SaaS applications into existing IT systems. Our solutions include:</p>
<ul>
<li>Collaborating with businesses to establish clear goals for SaaS integration.</li>
<li>Conducting a comprehensive cost-benefit analysis, balancing long-term advantages against initial costs.</li>
<li>Ensuring secure and accurate data transfer during the data migration phase.</li>
<li>Prioritizing scalability in our SaaS solutions to accommodate business growth.</li>
<li>Offering continuous technical support and comprehensive training to ensure a smooth user transition.</li>
<li>Facilitating transparent communication with stakeholders and maintaining detailed records for efficient coordination.</li>
</ul>
<p>Integrating SaaS applications into existing IT infrastructure can be challenging due to issues such as security risks, limited customization, compatibility issues, high switching costs, and data control concerns. However, with a strategic approach and by using integrated SaaS software, these challenges can be effectively managed.</p>
<p>We guide your organization towards a more efficient and innovative future, providing bespoke strategies and solutions for seamless SaaS integration. Understanding and addressing the challenges associated with SaaS integration is critical for businesses aiming to fully leverage the benefits of cloud computing.</p>


What challenges arise when integrating SaaS applications with existing IT infrastructure?

In today's digital age, SaaS has become a vital component of our lives, providing convenient Internet access to various apps. As they're designed to send data over the web, adopting an appropriate architectural style is essential to facilitate contact between the customer and server. It's where Representational State Transfer comes in.

> *REST has gained popularity for inventing network apps over the years.*

This article will delve deeper into how to use REST to develop SaaS apps.

## How does REST work?

RESTful web services utilize HTTP approaches (such as GET, POST, PUT, and DELETE) to complete operations on resources as data objects or files. A unique Uniform Resource Identifier determines each resource (URI), and the response is usually in JSON or XML format. Such services also use hypermedia, allowing the client to navigate the available resources and actions by following the links in the response.

It can be used in various contexts, such as social media apps, e-commerce websites, and SaaS. They can benefit from REST because it provides an established interface for communicating with the server.

![The Power of REST in Designing Saas Apps:  An Architectural Style for Network Communication](/static/images/blog/rest-in-designing-saas-apps.png "The Power of REST in Designing Saas Apps:  An Architectural Style for Network Communication")

## Using REST in SaaS: Benefits

**Standardized Interface:** This approach reduces development time and costs, allowing developers to focus on building core functionality.

**Scalability**: RESTful web services are stateless, meaning the server doesn't keep any session data about the client. It enhances the performance of the app, especially when dealing with a large number of clients.

**Easy Integration:** It allows for easy integration with other systems and apps. REST improves the overall functional capabilities of the app by accessing data and resources from other systems.

**Flexibility**: It provides a flexible architecture that can be easily extended as the app grows. Its web services use HTTP methods to perform procedures on resources, adding new functionality to the app by creating new resources and processes without disrupting its functionality.

**Separation of Concerns**: Such web services separate concerns, enabling developers to create microservices that intercommunicate with each other operating RESTful interfaces. This approach allows each service to be completed and deployed independently, making scaling and supporting the app more accessible.

**Security:** RESTful web services can be secured using industry-standard security mechanisms such as SSL/TLS encryption, OAuth, and JWT. This feature ensures that sensitive information transmitted between the client and server is secure.

## Final thoughts

In conclusion, REST is a powerful architectural style that can be used in creating SaaS apps to facilitate network contact between the client and server. As we continue to see the growth of SaaS apps, adopting the appropriate architecture is crucial to ensure their success. 

So, if you still have numerous questions about this topic, don't hesitate to get in touch with us.

<p>In today's digital age, SaaS has become a vital component of our lives, providing convenient Internet access to various apps. As they're designed to send data over the web, adopting an appropriate architectural style is essential to facilitate contact between the customer and server. It's where Representational State Transfer comes in.</p>
<blockquote>
<p><em>REST has gained popularity for inventing network apps over the years.</em></p>
</blockquote>
<p>This article will delve deeper into how to use REST to develop SaaS apps.</p>
<h2>How does REST work?</h2>
<p>RESTful web services utilize HTTP approaches (such as GET, POST, PUT, and DELETE) to complete operations on resources as data objects or files. A unique Uniform Resource Identifier determines each resource (URI), and the response is usually in JSON or XML format. Such services also use hypermedia, allowing the client to navigate the available resources and actions by following the links in the response.</p>
<p>It can be used in various contexts, such as social media apps, e-commerce websites, and SaaS. They can benefit from REST because it provides an established interface for communicating with the server.</p>
<p><img src="/static/images/blog/rest-in-designing-saas-apps.png" alt="The Power of REST in Designing Saas Apps:  An Architectural Style for Network Communication" title="The Power of REST in Designing Saas Apps:  An Architectural Style for Network Communication"></p>
<h2>Using REST in SaaS: Benefits</h2>
<p><strong>Standardized Interface:</strong> This approach reduces development time and costs, allowing developers to focus on building core functionality.</p>
<p><strong>Scalability</strong>: RESTful web services are stateless, meaning the server doesn't keep any session data about the client. It enhances the performance of the app, especially when dealing with a large number of clients.</p>
<p><strong>Easy Integration:</strong> It allows for easy integration with other systems and apps. REST improves the overall functional capabilities of the app by accessing data and resources from other systems.</p>
<p><strong>Flexibility</strong>: It provides a flexible architecture that can be easily extended as the app grows. Its web services use HTTP methods to perform procedures on resources, adding new functionality to the app by creating new resources and processes without disrupting its functionality.</p>
<p><strong>Separation of Concerns</strong>: Such web services separate concerns, enabling developers to create microservices that intercommunicate with each other operating RESTful interfaces. This approach allows each service to be completed and deployed independently, making scaling and supporting the app more accessible.</p>
<p><strong>Security:</strong> RESTful web services can be secured using industry-standard security mechanisms such as SSL/TLS encryption, OAuth, and JWT. This feature ensures that sensitive information transmitted between the client and server is secure.</p>
<h2>Final thoughts</h2>
<p>In conclusion, REST is a powerful architectural style that can be used in creating SaaS apps to facilitate network contact between the client and server. As we continue to see the growth of SaaS apps, adopting the appropriate architecture is crucial to ensure their success. </p>
<p>So, if you still have numerous questions about this topic, don't hesitate to get in touch with us.</p>


The Power of REST in Designing Saas Apps

The SaaS market proliferates every year, and global reports show that the revenue growth of SaaS companies is directly related to the measure of marketing effectiveness. However, inbound tactics like blogs and e-books aren't attracting users anymore. Interactive content is the need of the time. So here we have something that works flawlessly – SaaS metrics.

> *Tracking key metrics is crucial to ensure your company's growth and success.*

## Therefore, below we'll consider which of them you'll definitely need to track.

### LTV

Simply put, Customer Lifetime Value (LTV) is a fundamental SaaS metric that measures the total revenue received from a specific customer over their account's lifetime. It's a critical indicator for analyzing commercial applications and accurately predicting a business's bottom line. 

Regularly monitoring LTV can provide valuable insights into the quality of traffic from each channel, user acquisition costs, and the impact of product changes on revenue per user. Growing LTV means that the product meets customers' needs, and they're willing to pay more for your service.\
In addition, it's helpful to consider LTV in the context of different user segments: by country, language, and the period from the registration moment.

#### What's LTV for?

Calculating LTV provides numerous benefits to a SaaS company. If you still doubt whether it's essential, then analyze right now what this will give you:\
Knowing the customer's lifetime value, you can predict the approximate profit from a particular business or line of activity. It'll be possible to assess the ROI more accurately and determine the currently appropriate customer acquisition cost (CAC) and retention.\
The formation of marketing and advertising budget will be more balanced. The LTV ratio will help analyze the ROMI indicator because these metrics are interconnected. You'll understand how quickly you can recoup your marketing investment.

You'll be able to determine whether your customers' loyalty is increasing or decreasing, as well as the purchasing power of the target audience in the market.

### CAC

Every enterprise proprietor requires to comprehend the Customer Acquisition Cost (CAC). If you understand how to calculate this metric precisely, you can gain total efficiency from promotion campaigns and anticipate marketing funding for the future. Comprehending the definition of this indicator will allow you to uncover the most suitable tracks to attract new consumers at the most inferior possible price. CAC is an indicator that defines how much a new customer costs.

#### Why is it essential to calculate CAC?

Companies often spend money on customer promotion at the very beginning of their journey. As a result, they can't cover marketing costs. Why? Because they don't start counting LTV and CAC on time. With the indicator, you can understand how productively the company is moving towards its goal.\
You shouldn't be afraid to try various marketing strategies for the first few months and spend money on advertising. LTV at the beginning of the journey is almost impossible to calculate. However, with constant purchases, LTV will only grow, while CAC will remain unchanged.

Thanks to CAC control, you'll be able to:

* make the business bigger;
* increase profits;
* reduce costs;
* find the perfect marketing strategy.

### CPL

Cost per Lead (CPL) is a critical marketing metric that indicates how much the company pays for each attracted lead. If you need to learn how to calculate the lead's cost in a target or context, then use a simple and convenient online CPL calculator. The result is in front of your eyes for a couple of seconds.

#### What's CPL for?

The primary purpose of CPL in marketing is to:

1. Estimate how much an actual client costs you, taking into account the size of conversions to a sale;
2. Understand whether it's necessary to optimize the advertising campaign, review lead generation channels and marketing budget;
3. Analyze which advertising will help increase profits and how much you need to spend on it;
4. See if the product's price matches the financial costs that the company incurs in attracting leads and customers.

![SaaS Metrics Your Company Requires](/static/images/blog/requires-saas-metrics.png "SaaS Metrics Your Company Requires")

### CPO

CPO indicates the cost of placing one order on the site. Marketers constantly use such a metric to evaluate the effectiveness of marketing campaigns and various advertising channels. Additionally, CPO helps analyze the profitability of marketing actions and cut off unprofitable advertising channels while focusing on those that bring the most profit.

#### What's CPO for?

Calculating the cost of placing an order is necessary to:

* assess the performance of various advertising channels and campaigns;
* determine the cost of acquiring a single customer;
* analyze the profitability of marketing initiatives to drive sales, including identifying and eliminating
* unprofitable advertising channels and testing marketing hypotheses and creative strategies.

### ROI

In SaaS metrics, ROI (Return on Investment) is a crucial financial indicator that measures the profitability of a project or product. In simple terms, the investment payback. Investment is understood as a contribution directly to the business, that is, the cost of employee salaries, premises rental, marketing, the purchase of raw materials and materials, and the purchase of software and services necessary for work.

#### What's ROI for?

The ROI metric is necessary for SaaS businesses to:

* find out how effective your campaign is;
* determine the break-even point and start working on increasing the profitability of the project;
* analyze the effectiveness of various channels and products of the company in order to invest in the
* future only in profitable areas and ideas;
* close a loss-making line of business before it leads to significant capital losses.

### ROMI

ROMI is the return on investment in marketing (only the advertising budget, excluding the product cost). It indicates the return on investment invested in marketing campaigns and other activities to promote a brand and specific products.

ROMI is a universal and most typical metric. It'll help determine which advertising channel is worth investing money in and which ones to refuse.

#### What's ROMI for?

You need to know the value of Return On Marketing Investment to:\
see how much net profit the company obtains after deducting marketing costs;\
analyze the significance of ongoing marketing campaigns and advertising in particular;\
evaluate the effectiveness of different channels for attracting target audience: contextual, targeted, teaser, banner, native advertising, as well as email campaigns;\
track the promotion profitability through content marketing and attracting bloggers to advertise products.

## Final thoughts

In conclusion, SaaS metrics are critical to the growth and success of any SaaS company. The metrics written above provide valuable insights into the quality of traffic from each channel, user acquisition costs, and the impact of product changes on revenue per user.\
Remember: effective marketing increases target audience loyalty and brand awareness and reduces purchase time.

If you have any questions, please write to us. Our experts will certainly help you figure it out!

<p>The SaaS market proliferates every year, and global reports show that the revenue growth of SaaS companies is directly related to the measure of marketing effectiveness. However, inbound tactics like blogs and e-books aren't attracting users anymore. Interactive content is the need of the time. So here we have something that works flawlessly – SaaS metrics.</p>
<blockquote>
<p><em>Tracking key metrics is crucial to ensure your company's growth and success.</em></p>
</blockquote>
<h2>Therefore, below we'll consider which of them you'll definitely need to track.</h2>
<h3>LTV</h3>
<p>Simply put, Customer Lifetime Value (LTV) is a fundamental SaaS metric that measures the total revenue received from a specific customer over their account's lifetime. It's a critical indicator for analyzing commercial applications and accurately predicting a business's bottom line. </p>
<p>Regularly monitoring LTV can provide valuable insights into the quality of traffic from each channel, user acquisition costs, and the impact of product changes on revenue per user. Growing LTV means that the product meets customers' needs, and they're willing to pay more for your service.<br>
In addition, it's helpful to consider LTV in the context of different user segments: by country, language, and the period from the registration moment.</p>
<h4>What's LTV for?</h4>
<p>Calculating LTV provides numerous benefits to a SaaS company. If you still doubt whether it's essential, then analyze right now what this will give you:<br>
Knowing the customer's lifetime value, you can predict the approximate profit from a particular business or line of activity. It'll be possible to assess the ROI more accurately and determine the currently appropriate customer acquisition cost (CAC) and retention.<br>
The formation of marketing and advertising budget will be more balanced. The LTV ratio will help analyze the ROMI indicator because these metrics are interconnected. You'll understand how quickly you can recoup your marketing investment.</p>
<p>You'll be able to determine whether your customers' loyalty is increasing or decreasing, as well as the purchasing power of the target audience in the market.</p>
<h3>CAC</h3>
<p>Every enterprise proprietor requires to comprehend the Customer Acquisition Cost (CAC). If you understand how to calculate this metric precisely, you can gain total efficiency from promotion campaigns and anticipate marketing funding for the future. Comprehending the definition of this indicator will allow you to uncover the most suitable tracks to attract new consumers at the most inferior possible price. CAC is an indicator that defines how much a new customer costs.</p>
<h4>Why is it essential to calculate CAC?</h4>
<p>Companies often spend money on customer promotion at the very beginning of their journey. As a result, they can't cover marketing costs. Why? Because they don't start counting LTV and CAC on time. With the indicator, you can understand how productively the company is moving towards its goal.<br>
You shouldn't be afraid to try various marketing strategies for the first few months and spend money on advertising. LTV at the beginning of the journey is almost impossible to calculate. However, with constant purchases, LTV will only grow, while CAC will remain unchanged.</p>
<p>Thanks to CAC control, you'll be able to:</p>
<ul>
<li>make the business bigger;</li>
<li>increase profits;</li>
<li>reduce costs;</li>
<li>find the perfect marketing strategy.</li>
</ul>
<h3>CPL</h3>
<p>Cost per Lead (CPL) is a critical marketing metric that indicates how much the company pays for each attracted lead. If you need to learn how to calculate the lead's cost in a target or context, then use a simple and convenient online CPL calculator. The result is in front of your eyes for a couple of seconds.</p>
<h4>What's CPL for?</h4>
<p>The primary purpose of CPL in marketing is to:</p>
<ol>
<li>Estimate how much an actual client costs you, taking into account the size of conversions to a sale;</li>
<li>Understand whether it's necessary to optimize the advertising campaign, review lead generation channels and marketing budget;</li>
<li>Analyze which advertising will help increase profits and how much you need to spend on it;</li>
<li>See if the product's price matches the financial costs that the company incurs in attracting leads and customers.</li>
</ol>
<p><img src="/static/images/blog/requires-saas-metrics.png" alt="SaaS Metrics Your Company Requires" title="SaaS Metrics Your Company Requires"></p>
<h3>CPO</h3>
<p>CPO indicates the cost of placing one order on the site. Marketers constantly use such a metric to evaluate the effectiveness of marketing campaigns and various advertising channels. Additionally, CPO helps analyze the profitability of marketing actions and cut off unprofitable advertising channels while focusing on those that bring the most profit.</p>
<h4>What's CPO for?</h4>
<p>Calculating the cost of placing an order is necessary to:</p>
<ul>
<li>assess the performance of various advertising channels and campaigns;</li>
<li>determine the cost of acquiring a single customer;</li>
<li>analyze the profitability of marketing initiatives to drive sales, including identifying and eliminating</li>
<li>unprofitable advertising channels and testing marketing hypotheses and creative strategies.</li>
</ul>
<h3>ROI</h3>
<p>In SaaS metrics, ROI (Return on Investment) is a crucial financial indicator that measures the profitability of a project or product. In simple terms, the investment payback. Investment is understood as a contribution directly to the business, that is, the cost of employee salaries, premises rental, marketing, the purchase of raw materials and materials, and the purchase of software and services necessary for work.</p>
<h4>What's ROI for?</h4>
<p>The ROI metric is necessary for SaaS businesses to:</p>
<ul>
<li>find out how effective your campaign is;</li>
<li>determine the break-even point and start working on increasing the profitability of the project;</li>
<li>analyze the effectiveness of various channels and products of the company in order to invest in the</li>
<li>future only in profitable areas and ideas;</li>
<li>close a loss-making line of business before it leads to significant capital losses.</li>
</ul>
<h3>ROMI</h3>
<p>ROMI is the return on investment in marketing (only the advertising budget, excluding the product cost). It indicates the return on investment invested in marketing campaigns and other activities to promote a brand and specific products.</p>
<p>ROMI is a universal and most typical metric. It'll help determine which advertising channel is worth investing money in and which ones to refuse.</p>
<h4>What's ROMI for?</h4>
<p>You need to know the value of Return On Marketing Investment to:<br>
see how much net profit the company obtains after deducting marketing costs;<br>
analyze the significance of ongoing marketing campaigns and advertising in particular;<br>
evaluate the effectiveness of different channels for attracting target audience: contextual, targeted, teaser, banner, native advertising, as well as email campaigns;<br>
track the promotion profitability through content marketing and attracting bloggers to advertise products.</p>
<h2>Final thoughts</h2>
<p>In conclusion, SaaS metrics are critical to the growth and success of any SaaS company. The metrics written above provide valuable insights into the quality of traffic from each channel, user acquisition costs, and the impact of product changes on revenue per user.<br>
Remember: effective marketing increases target audience loyalty and brand awareness and reduces purchase time.</p>
<p>If you have any questions, please write to us. Our experts will certainly help you figure it out!</p>


SaaS Metrics Your Company Requires

Nowadays, the term "SaaS" is becoming increasingly popular as businesses rely more and more on cloud-based software solutions. Calculators are essential for any SaaS company. They help organize and calculate data quickly and accurately, saving time and money.

Running a successful SaaS business requires having useful calculators to help make informed decisions and maintain profitability.

> ## *Such tools can also estimate revenue, analyze customer lifetime value, and evaluate pricing plans.*

## Are you looking to create SaaS calculators for your startups? Here are ten of them that every SaaS business should have:

### 1.   Price Calculator

This valuable calculator allows business owners to make informed decisions about their SaaS investments, helping them determine a reasonable price for their product or service. It considers factors such as market demand, competitors' fees, and your own cost of production. With the help of the SaaS Price Calculator, businesses can compare different subscription options, enabling them to select the one that best meets their needs. It's designed to save businesses time and money.

### 2.   Profit Margin Calculator

This calculator will help you calculate the profits you make on each sale. It can be used to determine how much to charge for a product or service and how to maximize profits. It considers various costs associated with running a SaaS business, including hosting, customer support, marketing, and other overhead expenses. Additionally, the calculator also helps businesses identify areas where they can improve their customer base and grow their business.

### 3.   Break-Even Analysis Calculator

This tool can help you determine when your business will become profitable. It takes into account your expenses, revenues, and fixed costs. The SaaS Break-Even Calculator uses inputs such as monthly costs, customer numbers, and lifetime value to determine the break-even point, enabling businesses to make informed decisions and understand their costs and profitability timeline. It also helps to identify areas that can be improved to reduce expenses and increase revenue. This calculator is valuable for businesses looking to maximize their SaaS investments.

### 4.   Return on Investment (ROI) Calculator

It can help you measure the performance of your investments. This calculator can give you an idea of how much money you're making or losing and whether or not your assets are worth pursuing. A SaaS ROI calculator can measure success, assess potential, and demonstrate cost-effectiveness. Its intuitive user interface helps owners make informed decisions and identify high-return investments, maximizing profits.

### 5.   Timeline Calculator

It's a powerful tool designed to help software developers quickly and accurately estimate the timeline of their SaaS projects. The SaaS Timeline Calculator helps with project planning, budgeting, and management by breaking the project into manageable steps and creating a comprehensive timeline. The easy-to-use interface allows users to input their project goals, the desired delivery date, and the estimated project cost. It also allows users to track progress and adjust their timeline as needed. With this calculator, developers can easily stay on top of their projects and ensure timely delivery.

![Top 10 SaaS Calculators every business requires](/static/images/blog/business-calculation.png "Top 10 SaaS Calculators every business requires")

### 6.   Discount Calculator

This calculator can help you determine what discount is better to put on your product or service. It takes into account factors such as market demand, competitors' prices, and your own cost of production. This tool can quickly compare different discount packages and determine the best deal for your business. Save time and money using the discount calculator that accurately calculates savings based on the number of licenses and subscription duration, ensuring you receive the best deal. It ensures competitive pricing for your products and helps maximize profits by providing the best prices for customers.

### 7.   Return on Advertising Spend (ROAS) Calculator

This calculator considers the costs of your campaigns and the resulting sales or leads generated. It also enables marketers to track the performance of their ads over time, allowing for quick and easy optimization of their campaigns. By utilizing the ROAS Calculator, marketers can better understand the effectiveness of their campaigns, enabling them to make more informed decisions and achieve their desired ROI.

### 8.   SaaS Fun Calculator

It's a web-based calculator that helps users calculate the cost of their SaaS products or services quickly and easily. It also allows users to compare different SaaS services and keep track of their expenses, helping them make more informed decisions about their investments.

### 9.   Savings Calculator

It makes it easy to see how much money your business can save. With just a few clicks, you can quickly calculate the cost of your existing system, the potential savings from using the SaaS solution, and a side-by-side comparison of the two. Plus, you can view detailed reports to help you make the best decision for your business. Get started now and see how much you can save with the SaaS Savings Calculator.

### 10. Humor Calculator

It'll help you calculate the perfect humor for your sales pitch. Enter the amount of humor you want to include in your message, and the calculator will identify the perfect level of comedy to help you close the deal. With the help of the SaaS Humor Calculator, you can ensure your sales pitch is professional and entertaining. Get ready to have your sales pitches laughed at in the best way possible. Try it out today and increase your sales!

## Final thoughts

These ten calculators can help you make smart decisions and stay profitable as a SaaS business. Make sure you have them in your toolbox and use them regularly to ensure your success.\
In short, calculators are an essential tool for any SaaS business. They can help you make smarter decisions, optimize your pricing and marketing strategy, track your business's performance, and monitor your business's financial health. As a SaaS business, you must incorporate calculators into your workflow.\
Please feel free to contact us if you have any inquiries. Our team of experts will be more than happy to assist you in finding the answers you need.

<p>Nowadays, the term "SaaS" is becoming increasingly popular as businesses rely more and more on cloud-based software solutions. Calculators are essential for any SaaS company. They help organize and calculate data quickly and accurately, saving time and money.</p>
<p>Running a successful SaaS business requires having useful calculators to help make informed decisions and maintain profitability.</p>
<blockquote>
<h2><em>Such tools can also estimate revenue, analyze customer lifetime value, and evaluate pricing plans.</em></h2>
</blockquote>
<h2>Are you looking to create SaaS calculators for your startups? Here are ten of them that every SaaS business should have:</h2>
<h3>1.   Price Calculator</h3>
<p>This valuable calculator allows business owners to make informed decisions about their SaaS investments, helping them determine a reasonable price for their product or service. It considers factors such as market demand, competitors' fees, and your own cost of production. With the help of the SaaS Price Calculator, businesses can compare different subscription options, enabling them to select the one that best meets their needs. It's designed to save businesses time and money.</p>
<h3>2.   Profit Margin Calculator</h3>
<p>This calculator will help you calculate the profits you make on each sale. It can be used to determine how much to charge for a product or service and how to maximize profits. It considers various costs associated with running a SaaS business, including hosting, customer support, marketing, and other overhead expenses. Additionally, the calculator also helps businesses identify areas where they can improve their customer base and grow their business.</p>
<h3>3.   Break-Even Analysis Calculator</h3>
<p>This tool can help you determine when your business will become profitable. It takes into account your expenses, revenues, and fixed costs. The SaaS Break-Even Calculator uses inputs such as monthly costs, customer numbers, and lifetime value to determine the break-even point, enabling businesses to make informed decisions and understand their costs and profitability timeline. It also helps to identify areas that can be improved to reduce expenses and increase revenue. This calculator is valuable for businesses looking to maximize their SaaS investments.</p>
<h3>4.   Return on Investment (ROI) Calculator</h3>
<p>It can help you measure the performance of your investments. This calculator can give you an idea of how much money you're making or losing and whether or not your assets are worth pursuing. A SaaS ROI calculator can measure success, assess potential, and demonstrate cost-effectiveness. Its intuitive user interface helps owners make informed decisions and identify high-return investments, maximizing profits.</p>
<h3>5.   Timeline Calculator</h3>
<p>It's a powerful tool designed to help software developers quickly and accurately estimate the timeline of their SaaS projects. The SaaS Timeline Calculator helps with project planning, budgeting, and management by breaking the project into manageable steps and creating a comprehensive timeline. The easy-to-use interface allows users to input their project goals, the desired delivery date, and the estimated project cost. It also allows users to track progress and adjust their timeline as needed. With this calculator, developers can easily stay on top of their projects and ensure timely delivery.</p>
<p><img src="/static/images/blog/business-calculation.png" alt="Top 10 SaaS Calculators every business requires" title="Top 10 SaaS Calculators every business requires"></p>
<h3>6.   Discount Calculator</h3>
<p>This calculator can help you determine what discount is better to put on your product or service. It takes into account factors such as market demand, competitors' prices, and your own cost of production. This tool can quickly compare different discount packages and determine the best deal for your business. Save time and money using the discount calculator that accurately calculates savings based on the number of licenses and subscription duration, ensuring you receive the best deal. It ensures competitive pricing for your products and helps maximize profits by providing the best prices for customers.</p>
<h3>7.   Return on Advertising Spend (ROAS) Calculator</h3>
<p>This calculator considers the costs of your campaigns and the resulting sales or leads generated. It also enables marketers to track the performance of their ads over time, allowing for quick and easy optimization of their campaigns. By utilizing the ROAS Calculator, marketers can better understand the effectiveness of their campaigns, enabling them to make more informed decisions and achieve their desired ROI.</p>
<h3>8.   SaaS Fun Calculator</h3>
<p>It's a web-based calculator that helps users calculate the cost of their SaaS products or services quickly and easily. It also allows users to compare different SaaS services and keep track of their expenses, helping them make more informed decisions about their investments.</p>
<h3>9.   Savings Calculator</h3>
<p>It makes it easy to see how much money your business can save. With just a few clicks, you can quickly calculate the cost of your existing system, the potential savings from using the SaaS solution, and a side-by-side comparison of the two. Plus, you can view detailed reports to help you make the best decision for your business. Get started now and see how much you can save with the SaaS Savings Calculator.</p>
<h3>10. Humor Calculator</h3>
<p>It'll help you calculate the perfect humor for your sales pitch. Enter the amount of humor you want to include in your message, and the calculator will identify the perfect level of comedy to help you close the deal. With the help of the SaaS Humor Calculator, you can ensure your sales pitch is professional and entertaining. Get ready to have your sales pitches laughed at in the best way possible. Try it out today and increase your sales!</p>
<h2>Final thoughts</h2>
<p>These ten calculators can help you make smart decisions and stay profitable as a SaaS business. Make sure you have them in your toolbox and use them regularly to ensure your success.<br>
In short, calculators are an essential tool for any SaaS business. They can help you make smarter decisions, optimize your pricing and marketing strategy, track your business's performance, and monitor your business's financial health. As a SaaS business, you must incorporate calculators into your workflow.<br>
Please feel free to contact us if you have any inquiries. Our team of experts will be more than happy to assist you in finding the answers you need.</p>


Top 10 SaaS Calculators every business requires



The software industry has experienced explosive growth in recent years. Companies are attracted to SaaS solutions because they offer greater flexibility, scalability, and cost-effectiveness than traditional software. However, despite this rapid increase, many companies fail to maintain their success and vanish just as quickly as they appeared.

Are you tired of companies that promise the world but disappear before you know them? Do you want to be part of the elite few that make it to the top and stay there? Then listen up!

> ## *The SaaS industry may offer many opportunities, but it's not for the faint of heart. You need to be unique and maintain your growth to survive.*

In this article, we'll explore the reasons why most such companies develop quickly and disappear.

## Low Barriers to Entry

One of the main reasons SaaS startups grow so lively is the low entry barriers in the industry. Unlike traditional software development, which requires a significant infrastructure and development resources investment, SaaS companies can be started with relatively little capital. All that's needed is a good idea, a team of skilled developers, and access to cloud infrastructure. As a result, many new entrants are attracted to the industry, leading to a crowded market.

According to a recent report by HubSpot, over 8,000 SaaS companies operate in the market today. It can take much work to handle such competition for new entrants to stand out and gain market share. It's especially true in highly competitive markets such as CRM, project management, and marketing automation, where a few prominent players dominate the market.

## Inability to Maintain Growth

Another cause why many SaaS companies fail is due to their inability to keep their growth. While acquiring new customers in the early stages of a company's growth is relatively easy, it becomes increasingly difficult as the market becomes more crowded. It's because customers have more options and are less likely to switch to a new provider unless they offer a significant improvement over their existing solution.

According to a report by McKinsey & Company, most SaaS companies experience a "growth stall" at some point. It's a period of flat or declining increase, often caused by a combination of factors such as raised competition, a lack of innovation, and a failure to adapt to changing market conditions. Companies that can't overcome this growth stall are unlikely to survive long term.

## Reliance on Venture Capital

Another factor contributing to SaaS companies' high failure rate is their confidence in venture capital funding. While venture capital can provide a much-needed capital injection to help businesses grow, it also comes with strings attached. Venture capitalists are typically looking for a high return on their investment and expect companies to grow rapidly and achieve a successful exit within a few years. It can pressure SaaS companies to prioritize growth over profitability, leading to unsustainable business models.

According to a report by CB Insights, over 70% of venture-backed startups fail to achieve a successful exit. It can be due to various factors, such as poor management, a lack of market demand, or a failure to achieve product-market fit. Companies that can't reach a successful exit may be forced to shut down or pivot to a different business model.

## Difficulty in Maintaining Customer Loyalty

Another factor contributing to the high failure rate of SaaS companies is the challenge of customer retention. While acquiring new clients may be relatively easy, retaining them can be challenging. Customers have high expectations and are quick to switch to a competitor if unsatisfied with their experience.

Increasing client retention rates can lead to an increase in profits. SaaS companies must focus on delivering a superior customer experience to improve client retention. It means providing high-quality support, listening to feedback, and continually improving the product to meet customer needs. Companies prioritizing client satisfaction are more likely to retain customers and achieve sustainable growth.

## Staying Ahead in Technology and Innovation

Another challenge for SaaS companies is the need to stay ahead of the curve regarding technology and innovation. The SaaS industry constantly evolves, and companies that fail to keep up with the latest trends risk falling behind their competitors. It requires a significant investment in research and development and a willingness to embrace new technologies and working methods.

One trend likely to significantly impact the SaaS industry in the coming years is the rise of artificial intelligence (AI). It has the potential to transform how companies develop and deliver their products by enabling more personalized and intelligent solutions that can adapt to each customer's unique needs.

However, adopting AI can be challenging, requiring significant expertise and investment in infrastructure and resources. SaaS companies that can adopt AI and other emerging technologies will likely gain an essential competitive advantage over their peers. They’re more likely to achieve enduring development over the long term.

![Why Do Most SaaS Companies Grow Fast and Disappear](/static/images/blog/why-do-most-saas-companies-grow-fast-and-disappear.png "Why Do Most SaaS Companies Grow Fast and Disappear")

## How to Avoid Failure

So, what can SaaS startups do to avoid the fate of so many of their peers? Firstly, they must focus on building a sustainable business model prioritizing profitability over growth. It means being disciplined about customer acquisition costs, concentrating on high-margin clients, and developing products that can generate recurring revenue streams.

Secondly, SaaS companies must be agile and adaptable to changing market conditions. They need to be able to pivot their business models quickly if they aren't achieving the desired results, and they need to innovate to stay ahead of the competition constantly.

Finally, SaaS businesses need to be patient and focused on the long term. While rapid growth may be desirable quickly, it's not sustainable if achieved at the expense of profitability or long viability. By taking a long-term perspective and focusing on building a solid foundation for their business, SaaS companies can increase their chances of survival and success over an extended period.

## Final thoughts

In conclusion, while the software industry offers significant opportunities for growth and innovation, it also comes with substantial challenges and risks. By understanding the factors contributing to the high failure rate of SaaS companies and taking a disciplined and strategic approach to building their businesses, such companies can increase their chances of success and achieve sustainable growth over the long term.
Suppose you're looking for a reliable company to help you achieve your growth goals and navigate the challenges of the SaaS industry. In that case, we invite you to contact us today to learn more about how we can help you succeed.

<p>The software industry has experienced explosive growth in recent years. Companies are attracted to SaaS solutions because they offer greater flexibility, scalability, and cost-effectiveness than traditional software. However, despite this rapid increase, many companies fail to maintain their success and vanish just as quickly as they appeared.</p>
<p>Are you tired of companies that promise the world but disappear before you know them? Do you want to be part of the elite few that make it to the top and stay there? Then listen up!</p>
<blockquote>
<h2><em>The SaaS industry may offer many opportunities, but it's not for the faint of heart. You need to be unique and maintain your growth to survive.</em></h2>
</blockquote>
<p>In this article, we'll explore the reasons why most such companies develop quickly and disappear.</p>
<h2>Low Barriers to Entry</h2>
<p>One of the main reasons SaaS startups grow so lively is the low entry barriers in the industry. Unlike traditional software development, which requires a significant infrastructure and development resources investment, SaaS companies can be started with relatively little capital. All that's needed is a good idea, a team of skilled developers, and access to cloud infrastructure. As a result, many new entrants are attracted to the industry, leading to a crowded market.</p>
<p>According to a recent report by HubSpot, over 8,000 SaaS companies operate in the market today. It can take much work to handle such competition for new entrants to stand out and gain market share. It's especially true in highly competitive markets such as CRM, project management, and marketing automation, where a few prominent players dominate the market.</p>
<h2>Inability to Maintain Growth</h2>
<p>Another cause why many SaaS companies fail is due to their inability to keep their growth. While acquiring new customers in the early stages of a company's growth is relatively easy, it becomes increasingly difficult as the market becomes more crowded. It's because customers have more options and are less likely to switch to a new provider unless they offer a significant improvement over their existing solution.</p>
<p>According to a report by McKinsey &#x26; Company, most SaaS companies experience a "growth stall" at some point. It's a period of flat or declining increase, often caused by a combination of factors such as raised competition, a lack of innovation, and a failure to adapt to changing market conditions. Companies that can't overcome this growth stall are unlikely to survive long term.</p>
<h2>Reliance on Venture Capital</h2>
<p>Another factor contributing to SaaS companies' high failure rate is their confidence in venture capital funding. While venture capital can provide a much-needed capital injection to help businesses grow, it also comes with strings attached. Venture capitalists are typically looking for a high return on their investment and expect companies to grow rapidly and achieve a successful exit within a few years. It can pressure SaaS companies to prioritize growth over profitability, leading to unsustainable business models.</p>
<p>According to a report by CB Insights, over 70% of venture-backed startups fail to achieve a successful exit. It can be due to various factors, such as poor management, a lack of market demand, or a failure to achieve product-market fit. Companies that can't reach a successful exit may be forced to shut down or pivot to a different business model.</p>
<h2>Difficulty in Maintaining Customer Loyalty</h2>
<p>Another factor contributing to the high failure rate of SaaS companies is the challenge of customer retention. While acquiring new clients may be relatively easy, retaining them can be challenging. Customers have high expectations and are quick to switch to a competitor if unsatisfied with their experience.</p>
<p>Increasing client retention rates can lead to an increase in profits. SaaS companies must focus on delivering a superior customer experience to improve client retention. It means providing high-quality support, listening to feedback, and continually improving the product to meet customer needs. Companies prioritizing client satisfaction are more likely to retain customers and achieve sustainable growth.</p>
<h2>Staying Ahead in Technology and Innovation</h2>
<p>Another challenge for SaaS companies is the need to stay ahead of the curve regarding technology and innovation. The SaaS industry constantly evolves, and companies that fail to keep up with the latest trends risk falling behind their competitors. It requires a significant investment in research and development and a willingness to embrace new technologies and working methods.</p>
<p>One trend likely to significantly impact the SaaS industry in the coming years is the rise of artificial intelligence (AI). It has the potential to transform how companies develop and deliver their products by enabling more personalized and intelligent solutions that can adapt to each customer's unique needs.</p>
<p>However, adopting AI can be challenging, requiring significant expertise and investment in infrastructure and resources. SaaS companies that can adopt AI and other emerging technologies will likely gain an essential competitive advantage over their peers. They’re more likely to achieve enduring development over the long term.</p>
<p><img src="/static/images/blog/why-do-most-saas-companies-grow-fast-and-disappear.png" alt="Why Do Most SaaS Companies Grow Fast and Disappear" title="Why Do Most SaaS Companies Grow Fast and Disappear"></p>
<h2>How to Avoid Failure</h2>
<p>So, what can SaaS startups do to avoid the fate of so many of their peers? Firstly, they must focus on building a sustainable business model prioritizing profitability over growth. It means being disciplined about customer acquisition costs, concentrating on high-margin clients, and developing products that can generate recurring revenue streams.</p>
<p>Secondly, SaaS companies must be agile and adaptable to changing market conditions. They need to be able to pivot their business models quickly if they aren't achieving the desired results, and they need to innovate to stay ahead of the competition constantly.</p>
<p>Finally, SaaS businesses need to be patient and focused on the long term. While rapid growth may be desirable quickly, it's not sustainable if achieved at the expense of profitability or long viability. By taking a long-term perspective and focusing on building a solid foundation for their business, SaaS companies can increase their chances of survival and success over an extended period.</p>
<h2>Final thoughts</h2>
<p>In conclusion, while the software industry offers significant opportunities for growth and innovation, it also comes with substantial challenges and risks. By understanding the factors contributing to the high failure rate of SaaS companies and taking a disciplined and strategic approach to building their businesses, such companies can increase their chances of success and achieve sustainable growth over the long term.
Suppose you're looking for a reliable company to help you achieve your growth goals and navigate the challenges of the SaaS industry. In that case, we invite you to contact us today to learn more about how we can help you succeed.</p>


Why Do Most SaaS Companies Grow Fast and Disappear?

Startups have sprung up like mushrooms in recent years. Now it takes them less time to reach a profit of $50 million, for example. And there is a logical explanation for that – the Internet.

> *Every day there are more and more distribution channels. And the cycles of growth and decline take less and less time.*

Well, in this article, you'll learn how to increase the earnings of your online platforms. We've listed the top 8 features below. Let's go!

## 1. SaaS technology usage

As you know, the SaaS advantages are remote access from anywhere in the world, access speed to the server, and high work efficiency. And most significant is the simple scalability of a business at the right time. It's one of the critical points for getting even more income.

SaaS technologies are ready-made solutions that allow you to quickly increase staff and immediately provide new teams with online access to the databases and analytics they need to work from any computer. All employees get simultaneous access to work on the same data with a subscription. And as your business grows, IT resources can be easily expanded. SaaS technologies will meet growing bandwidth requirements, enabling companies to operate while developing and expanding efficiently.

## 2.  Interest and keep the client on your online platform

Attracting new customers is a source of revenue growth and the main focus of sales and marketing departments. Whereas in the past few years, contract renewals have become a key driver of revenue growth for SaaS companies. Existing customers can provide between a third and a half of new revenue growth, even for startups.

Today, many companies aim for 100% NRR (Net Retention Rate) to protect and increase profits. Also, existing customers are much more likely to buy from you again and try new products than new customers.

While turning your customers into satisfied clients who not only renew their contracts but also use more of your platform features and migrate to new services takes time to happen. A coordinated effort is needed to keep them both pleased and successful.

## 3. Reduce customer churn

Every economist knows the Pareto law: 20% of clients bring 80% of profits. That 20% are regular customers, loyal fans of your brand. Alas, the bigger the SaaS company becomes, the more the churn rate begins to pose a threat to its subscriber base. Even if the indicator can be kept at the level of 2%, the larger the base, the more dangerous this tenacious 2%.

Many are faced with the need to somehow increase momentum without causing dissatisfaction with subscribers. Whereas how do you do that?

Fortunately, there are working solutions for this, which have been used by reputable companies in various activity fields and have led to a win-win situation for everyone.

Squeeze everything out of the available opportunities. It means reducing the number of failures of the offered services and increasing profitability. You can achieve this by using the following guidelines:

* Analyze users who left and the reasons why they did it.
* Separate users who drift in the direction of "dropped in to see out of curiosity" from loyal and reliable ones.
* Educate your users on how they can get the most out of the services they're already using.
* Reward your users for their activity and long-term cooperation.

## 4.  Keep in touch with your clients

Another vital component in getting more income is communication with your customers. It might be time to get to know your customers a little closer, to feel their problems. We're talking about neither the primitive distribution of questionnaires to which few people respond nor personal meetings.

### Other options may be persuasive. Here're some successful examples:

* Satisfaction surveys. No more than ten questions, and think through them carefully to look deeper into the client's psychology. If you understand what makes your subscribers happy, you can offer them a better product.
* By helping us, you're helping yourself. Explain to your customers that their complaints and recommendations will help you improve the service for them. The more they communicate with you, the sooner their need will appear in the service.
* Polls in social networks with lottery and bonuses. You lag behind the competition if you're a SaaS provider and haven't yet launched a social marketing campaign to retain existing customers. Welcome to the social media marketing era! A social media outreach campaign targeting your current and former customers is a great way to connect with both in a friendlier way.
* Ability to leave feedback or complain. Like every SaaS provider, you have customers who have questions. The ability to communicate online via chat or leave feedback in a particular form available on every page is a significant plus.

![TOP 8 features](/static/images/blog/growth-1.png "How to increase the profitability of your platform")

## 5. Long-term financial outlook

You should already know that no matter how much you always want to withdraw money faster, you need to reinvest. Plan expenses for the year ahead and create reserves in advance for each month of fixed payments. It'll let you freely dispose of profits while maintaining financial management security. 

In addition, this way, you don't need to look for external investors for scaling urgently, and you can keep control over most of your company in the future. In the end, you can sell part of the shares or take a loan any time.

## 6. Effective sales funnel

Sales and regular clients will ensure the company's steady and stable income. Improve your sales funnel by polishing every step, from cost reduction and product margin increase to after-sales customer service. Pay even more attention to the service after the transaction.

### An effective sales funnel includes three components:

1. Awareness is complete information about you and your products. Provide buyers with quality content to help them choose, with images and detailed descriptions.
2. Evaluation is the ability to compare and contrast analogs. Offer a smart catalog search that compares and evaluates several product characteristics and quickly finds an analog in the absence.
3. Making a decision. Use this stage to upsell, and offer related products, bonuses, and discounts on the next purchase to make customers loyal.
   Improve each phase of the funnel, and make it perfect and automatic. It'll be the basis for scaling your company's business and increasing income.

## 7.  Positioning the site as a separate product

Most companies perceive their website as a business card, while SaaS online platform is a separate product that requires independent resources for development, launch, implementation, and continuous improvement.

And if ready-made solutions simplify development, launch, and implementation, then the "homework" – studying the visitors' behavior, polling users and analyzing their feedback, and finalizing the platform infrastructure to improve the interface and experience with the site – the company will have to do on its own.

Constantly improving the interface for the clients' tasks guarantees that your site won't need to move to a new, optimized site in just a couple of years. However, if the move is still overdue, the b2b company should consider launching its own b2b marketplace.

The wholesale marketplace will work effectively for the company, providing all the conditions for optimizing business processes and providing quality customer service. It's a single platform for working with partners and clients, as well as personnel management. The transfer of business processes of a b2b company will free up the resources of top management. The chief will only have to rationally distribute the profits, providing the business with a long-term financial perspective.

## 8. Hard work and constant creativity

It doesn't matter how big your business is. Resources are everything, and every day you need to make an effort and ask yourself one question: "What cool can I do with my current resources, like people, time, or money?"

Some build their business on the pure experiment, inventing something new and finding new channels. What does it mean? Take a successful idea and twist how you can apply it in a new way. 70% of your time should be devoted to brainstorming ideas that will work. Spend 30% of your time experimenting. Someday what works now will stop working for sure. So we need to look for new effective tactics.

Some channels have a longer life cycle – for example, social networks. There is always something new that can be used to your advantage. And, of course, the product is always in the spotlight. If you have a great marketing product but want to increase profits, your company shouldn't be limited to this: "Constantly experiment with new products, new models, and new users."

## Final thoughts

The solution to the task of increasing profitability comes down to the fact that you need to be active, experiment, try different options, and also interact more with the clients. If you have any questions, we'll be happy to answer them and help you figure it out!

<p>Startups have sprung up like mushrooms in recent years. Now it takes them less time to reach a profit of $50 million, for example. And there is a logical explanation for that – the Internet.</p>
<blockquote>
<p><em>Every day there are more and more distribution channels. And the cycles of growth and decline take less and less time.</em></p>
</blockquote>
<p>Well, in this article, you'll learn how to increase the earnings of your online platforms. We've listed the top 8 features below. Let's go!</p>
<h2>1. SaaS technology usage</h2>
<p>As you know, the SaaS advantages are remote access from anywhere in the world, access speed to the server, and high work efficiency. And most significant is the simple scalability of a business at the right time. It's one of the critical points for getting even more income.</p>
<p>SaaS technologies are ready-made solutions that allow you to quickly increase staff and immediately provide new teams with online access to the databases and analytics they need to work from any computer. All employees get simultaneous access to work on the same data with a subscription. And as your business grows, IT resources can be easily expanded. SaaS technologies will meet growing bandwidth requirements, enabling companies to operate while developing and expanding efficiently.</p>
<h2>2.  Interest and keep the client on your online platform</h2>
<p>Attracting new customers is a source of revenue growth and the main focus of sales and marketing departments. Whereas in the past few years, contract renewals have become a key driver of revenue growth for SaaS companies. Existing customers can provide between a third and a half of new revenue growth, even for startups.</p>
<p>Today, many companies aim for 100% NRR (Net Retention Rate) to protect and increase profits. Also, existing customers are much more likely to buy from you again and try new products than new customers.</p>
<p>While turning your customers into satisfied clients who not only renew their contracts but also use more of your platform features and migrate to new services takes time to happen. A coordinated effort is needed to keep them both pleased and successful.</p>
<h2>3. Reduce customer churn</h2>
<p>Every economist knows the Pareto law: 20% of clients bring 80% of profits. That 20% are regular customers, loyal fans of your brand. Alas, the bigger the SaaS company becomes, the more the churn rate begins to pose a threat to its subscriber base. Even if the indicator can be kept at the level of 2%, the larger the base, the more dangerous this tenacious 2%.</p>
<p>Many are faced with the need to somehow increase momentum without causing dissatisfaction with subscribers. Whereas how do you do that?</p>
<p>Fortunately, there are working solutions for this, which have been used by reputable companies in various activity fields and have led to a win-win situation for everyone.</p>
<p>Squeeze everything out of the available opportunities. It means reducing the number of failures of the offered services and increasing profitability. You can achieve this by using the following guidelines:</p>
<ul>
<li>Analyze users who left and the reasons why they did it.</li>
<li>Separate users who drift in the direction of "dropped in to see out of curiosity" from loyal and reliable ones.</li>
<li>Educate your users on how they can get the most out of the services they're already using.</li>
<li>Reward your users for their activity and long-term cooperation.</li>
</ul>
<h2>4.  Keep in touch with your clients</h2>
<p>Another vital component in getting more income is communication with your customers. It might be time to get to know your customers a little closer, to feel their problems. We're talking about neither the primitive distribution of questionnaires to which few people respond nor personal meetings.</p>
<h3>Other options may be persuasive. Here're some successful examples:</h3>
<ul>
<li>Satisfaction surveys. No more than ten questions, and think through them carefully to look deeper into the client's psychology. If you understand what makes your subscribers happy, you can offer them a better product.</li>
<li>By helping us, you're helping yourself. Explain to your customers that their complaints and recommendations will help you improve the service for them. The more they communicate with you, the sooner their need will appear in the service.</li>
<li>Polls in social networks with lottery and bonuses. You lag behind the competition if you're a SaaS provider and haven't yet launched a social marketing campaign to retain existing customers. Welcome to the social media marketing era! A social media outreach campaign targeting your current and former customers is a great way to connect with both in a friendlier way.</li>
<li>Ability to leave feedback or complain. Like every SaaS provider, you have customers who have questions. The ability to communicate online via chat or leave feedback in a particular form available on every page is a significant plus.</li>
</ul>
<p><img src="/static/images/blog/growth-1.png" alt="TOP 8 features" title="How to increase the profitability of your platform"></p>
<h2>5. Long-term financial outlook</h2>
<p>You should already know that no matter how much you always want to withdraw money faster, you need to reinvest. Plan expenses for the year ahead and create reserves in advance for each month of fixed payments. It'll let you freely dispose of profits while maintaining financial management security. </p>
<p>In addition, this way, you don't need to look for external investors for scaling urgently, and you can keep control over most of your company in the future. In the end, you can sell part of the shares or take a loan any time.</p>
<h2>6. Effective sales funnel</h2>
<p>Sales and regular clients will ensure the company's steady and stable income. Improve your sales funnel by polishing every step, from cost reduction and product margin increase to after-sales customer service. Pay even more attention to the service after the transaction.</p>
<h3>An effective sales funnel includes three components:</h3>
<ol>
<li>Awareness is complete information about you and your products. Provide buyers with quality content to help them choose, with images and detailed descriptions.</li>
<li>Evaluation is the ability to compare and contrast analogs. Offer a smart catalog search that compares and evaluates several product characteristics and quickly finds an analog in the absence.</li>
<li>Making a decision. Use this stage to upsell, and offer related products, bonuses, and discounts on the next purchase to make customers loyal.
Improve each phase of the funnel, and make it perfect and automatic. It'll be the basis for scaling your company's business and increasing income.</li>
</ol>
<h2>7.  Positioning the site as a separate product</h2>
<p>Most companies perceive their website as a business card, while SaaS online platform is a separate product that requires independent resources for development, launch, implementation, and continuous improvement.</p>
<p>And if ready-made solutions simplify development, launch, and implementation, then the "homework" – studying the visitors' behavior, polling users and analyzing their feedback, and finalizing the platform infrastructure to improve the interface and experience with the site – the company will have to do on its own.</p>
<p>Constantly improving the interface for the clients' tasks guarantees that your site won't need to move to a new, optimized site in just a couple of years. However, if the move is still overdue, the b2b company should consider launching its own b2b marketplace.</p>
<p>The wholesale marketplace will work effectively for the company, providing all the conditions for optimizing business processes and providing quality customer service. It's a single platform for working with partners and clients, as well as personnel management. The transfer of business processes of a b2b company will free up the resources of top management. The chief will only have to rationally distribute the profits, providing the business with a long-term financial perspective.</p>
<h2>8. Hard work and constant creativity</h2>
<p>It doesn't matter how big your business is. Resources are everything, and every day you need to make an effort and ask yourself one question: "What cool can I do with my current resources, like people, time, or money?"</p>
<p>Some build their business on the pure experiment, inventing something new and finding new channels. What does it mean? Take a successful idea and twist how you can apply it in a new way. 70% of your time should be devoted to brainstorming ideas that will work. Spend 30% of your time experimenting. Someday what works now will stop working for sure. So we need to look for new effective tactics.</p>
<p>Some channels have a longer life cycle – for example, social networks. There is always something new that can be used to your advantage. And, of course, the product is always in the spotlight. If you have a great marketing product but want to increase profits, your company shouldn't be limited to this: "Constantly experiment with new products, new models, and new users."</p>
<h2>Final thoughts</h2>
<p>The solution to the task of increasing profitability comes down to the fact that you need to be active, experiment, try different options, and also interact more with the clients. If you have any questions, we'll be happy to answer them and help you figure it out!</p>


TOP 8 features: How to increase the profitability of your platform

New day – new topic to discuss. I hope you remember what SaaS is from our previous report. If not, let's freshen this information together. 

SaaS is a technology, the essence of which is the use of programs and apps in the cloud. Users pay for the software on a subscription basis. Manufacturing companies provide software as a service.

> *The SaaS principal benefit is that there is no need to install the program, configure it, and then regularly monitor the quality of its work.*

## Where's SaaS going, and what should we expect from it?

Today, more than 70% of companies and large developers use cloud technologies to create new products. These statistics allow you to develop hypotheses about the future of SaaS because the market never stands still.
Moreover, according to Gartner Inc. forecasts, in 2023, spending on public cloud services worldwide will grow by 20.7% to $591.8 billion compared to $490.3 billion in 2022.

Every year, cloud computing worldwide is becoming more relevant, despite the geopolitical situation. And, of course, we can't ignore it. The cloud permits, for example, to reduce costs, securely store and process information, have access to innovations, make business processes more efficient and work with customers from anywhere in the world.

Increasingly, most software vendors are moving to the SaaS business model because it offers predictable, recurring revenue. Customers also benefit from the flexibility of on-demand scaling and pay-as-you-go efficiency.
According to analysts, the industry's pace of development will increase in 2023 due to the ongoing digital transformation of enterprises and the transfer of workloads to the cloud.

Authoritative reviewers declare that by 2025 more than 80% of all used software will be distributed thanks to SaaS, but what else can we expect in the future?

To answer this question, we've collected several popular trends in the field of SaaS technologies. After reading them, you can learn what we're waiting for in the future. Working with many clients and developing new solutions, we came to the following conclusions about the SaaS trends in 2023; please welcome them:

### Popularization of individual solutions designed for a narrow circle of users

The software is a reliable and multifunctional tool in the hands of specialists. Commercial software is developed with a vast user market in mind. Therefore, it offers unification in many aspects and without unique solutions. Whereas what about enterprise software?

One of the main trends in SaaS these days is the creation of cloud-based software designed for specific tasks and specific companies. Such software is created by a company for a company and won't be distributed to general users. At the same time, a unique SaaS solution for professionals in demand in the market can turn from software for corporate needs into software for the general market and become one of the company's products.

Modern IT technologies can significantly reduce the cost of software development. It means that creating your software becomes more profitable. Remember the high level of competition in the IT market. Many people need unique solutions and capabilities to beat the competition, and SaaS is ready to give you that.

The distribution of enterprise software through SaaS is one of the most discussed trends. Given the ability to create unique software for enterprise needs and then provide it as a finished product for a broad market, it isn't surprising why SaaS technologies are so eagerly interested in the most prominent software developers.
Following this trend, any company will be able to achieve more because, given the popularity of SaaS, this technology is the future.

![SaaS prospects in 2023](/static/images/blog/saas-1-copy.png "SaaS prospects in 2023")

### New ways to keep users inside SaaS

Companies that provide users with access to their products based on SaaS always strive to reduce customer churn percentage. User retention percentage is calculated based on the total number of users using SaaS, while user churn percentage is calculated based on the number of canceled subscriptions.

To minimize SaaS losses, companies use various retention methods. Among the most effective, especially prevalent, are:

* pay for use at the end of the year;
* new feature notifications through various marketing channels;
* opening AI technologies for users and an increased and immediate level of service.

The listed methods of retaining users have been used for more than a year, and today, we can confidently say that they need to be more. That's why one of the leading SaaS trends this year is investing in personalization.

A personalized approach to each client is a fantastic opportunity for SaaS companies to achieve maximum customer loyalty at a minimal cost. Personalization tools can be name-calling, welcome videos, and even information for the user provided after analyzing their search queries.

Some targeted advertising inside SaaS can allow companies to significantly expand the circle of their regular users and offer them the highest level of service. Thus, personalization is one of the most significant and prominent trends for SaaS in 2023.

### Growing demand for Shared Access Software

As everyone knows, quarantine restrictions have shown the whole world how useless the office is and how working from home is highly effective. With such work becoming increasingly popular, the SaaS consumer market demands shared work capabilities, which developers are trying to provide.

Sharing software in a company environment will allow employees to share the necessary materials and simultaneously work on the same project while being thousands of miles away from each other. It's already possible to implement such access now. And some companies even offer such an opportunity to their customers.

Following the pioneers, other developers are trying to implement cooperative access to projects using SaaS-based software, but only some succeed. In 2023 we're waiting for a sharp jump in the popularity of software with cooperative access. And we can't wait to see a simultaneous boom of such software in the IT market.

### Artificial intelligence in SaaS

Artificial intelligence itself is nothing new. At the same time, by combining SaaS and AI, developers can achieve unprecedented results.

Artificial intelligence today can cope with many tasks. With enough information, AI can automatically adjust color correction during photos on a smartphone and even create text. You can achieve more in all directions by implementing AI in SaaS.

SaaS software with embedded artificial intelligence will be able to prompt the user on what exactly needs to be corrected during text processing or creation. At the same time, AI is trainable, which means such functionality can replace users with a personal consultant on almost any issue. Of course, a full-fledged replacement of assistants seems close, but the quintessence of AI and SaaS can become a real breakthrough in the industry, and the developer understands this.

That's why dozens of SaaS companies are now incorporating AI technology into their products to achieve better results and attract more customers.

### The ever-growing popularity of SaaS

It can't be denied that SaaS is constantly growing in prominence, with over 88% of businesses using at least one cloud computing service. The pandemic and subsequent changes in the world have negatively affected many industries but allowed SaaS to gain well-deserved popularity. Thanks to the possibilities of sharing software and the further development of technology, we can safely talk about the big future of SaaS software.

There is no doubt that SaaS is a highly relevant trend, and the statistics confirm this. The fact that most developers use at least one cloud computing service suggests that the trend will continue. Based on this, we can talk about the long-term future of SaaS and companies involved in cloud computing services.

Each of the trends we've mentioned directly impacts the case in the IT industry. Prominent developers, new companies, and hundreds of directions – SaaS is necessary for everyone.

The high level of competition and the presence of principal players somewhat hinders the development of SaaS technologies. At the same time, the existence of companies that have huge profits from SaaS motivates developers to create something entirely new.

## Final thoughts

It has yet to be determined what the SaaS technology industry will be like in a few years. At the same time, SaaS is an auspicious and demanded direction, and companies using SaaS products use the most relevant solutions. Please don't hesitate to contact us if you want to understand this topic better or have ideas you'd like to implement. And our specialists will help you with pleasure.

<p>New day – new topic to discuss. I hope you remember what SaaS is from our previous report. If not, let's freshen this information together. </p>
<p>SaaS is a technology, the essence of which is the use of programs and apps in the cloud. Users pay for the software on a subscription basis. Manufacturing companies provide software as a service.</p>
<blockquote>
<p><em>The SaaS principal benefit is that there is no need to install the program, configure it, and then regularly monitor the quality of its work.</em></p>
</blockquote>
<h2>Where's SaaS going, and what should we expect from it?</h2>
<p>Today, more than 70% of companies and large developers use cloud technologies to create new products. These statistics allow you to develop hypotheses about the future of SaaS because the market never stands still.
Moreover, according to Gartner Inc. forecasts, in 2023, spending on public cloud services worldwide will grow by 20.7% to $591.8 billion compared to $490.3 billion in 2022.</p>
<p>Every year, cloud computing worldwide is becoming more relevant, despite the geopolitical situation. And, of course, we can't ignore it. The cloud permits, for example, to reduce costs, securely store and process information, have access to innovations, make business processes more efficient and work with customers from anywhere in the world.</p>
<p>Increasingly, most software vendors are moving to the SaaS business model because it offers predictable, recurring revenue. Customers also benefit from the flexibility of on-demand scaling and pay-as-you-go efficiency.
According to analysts, the industry's pace of development will increase in 2023 due to the ongoing digital transformation of enterprises and the transfer of workloads to the cloud.</p>
<p>Authoritative reviewers declare that by 2025 more than 80% of all used software will be distributed thanks to SaaS, but what else can we expect in the future?</p>
<p>To answer this question, we've collected several popular trends in the field of SaaS technologies. After reading them, you can learn what we're waiting for in the future. Working with many clients and developing new solutions, we came to the following conclusions about the SaaS trends in 2023; please welcome them:</p>
<h3>Popularization of individual solutions designed for a narrow circle of users</h3>
<p>The software is a reliable and multifunctional tool in the hands of specialists. Commercial software is developed with a vast user market in mind. Therefore, it offers unification in many aspects and without unique solutions. Whereas what about enterprise software?</p>
<p>One of the main trends in SaaS these days is the creation of cloud-based software designed for specific tasks and specific companies. Such software is created by a company for a company and won't be distributed to general users. At the same time, a unique SaaS solution for professionals in demand in the market can turn from software for corporate needs into software for the general market and become one of the company's products.</p>
<p>Modern IT technologies can significantly reduce the cost of software development. It means that creating your software becomes more profitable. Remember the high level of competition in the IT market. Many people need unique solutions and capabilities to beat the competition, and SaaS is ready to give you that.</p>
<p>The distribution of enterprise software through SaaS is one of the most discussed trends. Given the ability to create unique software for enterprise needs and then provide it as a finished product for a broad market, it isn't surprising why SaaS technologies are so eagerly interested in the most prominent software developers.
Following this trend, any company will be able to achieve more because, given the popularity of SaaS, this technology is the future.</p>
<p><img src="/static/images/blog/saas-1-copy.png" alt="SaaS prospects in 2023" title="SaaS prospects in 2023"></p>
<h3>New ways to keep users inside SaaS</h3>
<p>Companies that provide users with access to their products based on SaaS always strive to reduce customer churn percentage. User retention percentage is calculated based on the total number of users using SaaS, while user churn percentage is calculated based on the number of canceled subscriptions.</p>
<p>To minimize SaaS losses, companies use various retention methods. Among the most effective, especially prevalent, are:</p>
<ul>
<li>pay for use at the end of the year;</li>
<li>new feature notifications through various marketing channels;</li>
<li>opening AI technologies for users and an increased and immediate level of service.</li>
</ul>
<p>The listed methods of retaining users have been used for more than a year, and today, we can confidently say that they need to be more. That's why one of the leading SaaS trends this year is investing in personalization.</p>
<p>A personalized approach to each client is a fantastic opportunity for SaaS companies to achieve maximum customer loyalty at a minimal cost. Personalization tools can be name-calling, welcome videos, and even information for the user provided after analyzing their search queries.</p>
<p>Some targeted advertising inside SaaS can allow companies to significantly expand the circle of their regular users and offer them the highest level of service. Thus, personalization is one of the most significant and prominent trends for SaaS in 2023.</p>
<h3>Growing demand for Shared Access Software</h3>
<p>As everyone knows, quarantine restrictions have shown the whole world how useless the office is and how working from home is highly effective. With such work becoming increasingly popular, the SaaS consumer market demands shared work capabilities, which developers are trying to provide.</p>
<p>Sharing software in a company environment will allow employees to share the necessary materials and simultaneously work on the same project while being thousands of miles away from each other. It's already possible to implement such access now. And some companies even offer such an opportunity to their customers.</p>
<p>Following the pioneers, other developers are trying to implement cooperative access to projects using SaaS-based software, but only some succeed. In 2023 we're waiting for a sharp jump in the popularity of software with cooperative access. And we can't wait to see a simultaneous boom of such software in the IT market.</p>
<h3>Artificial intelligence in SaaS</h3>
<p>Artificial intelligence itself is nothing new. At the same time, by combining SaaS and AI, developers can achieve unprecedented results.</p>
<p>Artificial intelligence today can cope with many tasks. With enough information, AI can automatically adjust color correction during photos on a smartphone and even create text. You can achieve more in all directions by implementing AI in SaaS.</p>
<p>SaaS software with embedded artificial intelligence will be able to prompt the user on what exactly needs to be corrected during text processing or creation. At the same time, AI is trainable, which means such functionality can replace users with a personal consultant on almost any issue. Of course, a full-fledged replacement of assistants seems close, but the quintessence of AI and SaaS can become a real breakthrough in the industry, and the developer understands this.</p>
<p>That's why dozens of SaaS companies are now incorporating AI technology into their products to achieve better results and attract more customers.</p>
<h3>The ever-growing popularity of SaaS</h3>
<p>It can't be denied that SaaS is constantly growing in prominence, with over 88% of businesses using at least one cloud computing service. The pandemic and subsequent changes in the world have negatively affected many industries but allowed SaaS to gain well-deserved popularity. Thanks to the possibilities of sharing software and the further development of technology, we can safely talk about the big future of SaaS software.</p>
<p>There is no doubt that SaaS is a highly relevant trend, and the statistics confirm this. The fact that most developers use at least one cloud computing service suggests that the trend will continue. Based on this, we can talk about the long-term future of SaaS and companies involved in cloud computing services.</p>
<p>Each of the trends we've mentioned directly impacts the case in the IT industry. Prominent developers, new companies, and hundreds of directions – SaaS is necessary for everyone.</p>
<p>The high level of competition and the presence of principal players somewhat hinders the development of SaaS technologies. At the same time, the existence of companies that have huge profits from SaaS motivates developers to create something entirely new.</p>
<h2>Final thoughts</h2>
<p>It has yet to be determined what the SaaS technology industry will be like in a few years. At the same time, SaaS is an auspicious and demanded direction, and companies using SaaS products use the most relevant solutions. Please don't hesitate to contact us if you want to understand this topic better or have ideas you'd like to implement. And our specialists will help you with pleasure.</p>


SaaS prospects in 2023

In recent years, outstaffing has become an increasingly popular trend in the business world. It allows companies to hire remote workers who aren't officially employed by the company but instead work for them through a third-party service provider. However, despite the growing popularity of staff augmentation, many things still need to be clarified surrounding this practice. 

**This article will debunk 10 outstaffing myths and explain what remote staffing really is and how it can benefit enterprises.**

## Myth #1: Outstaffing is the same as outsourcing.

While outstaffing and outsourcing involve hiring people whom the company doesn't officially employ, there is a significant distinction between the two. Outsourcing typically involves hiring an external company to provide services traditionally performed in-house. In contrast, outstaffing involves hiring remote workers who work directly for the company but aren't officially employed by them.

## Myth #2: Outstaffing is only suitable for large companies.

Outstaffing is a flexible key that can be beneficial for companies of all sizes. It allows small and medium-sized businesses to access a global talent pool and scale up their operations without significant investments in infrastructure or hiring. For larger companies, outstaffing can help decrease expenses, raise flexibility, and provide access to specialized skills and expertise.

## Myth #3: Outstaffing is only appropriate for short-term projects.

This myth isn't entirely accurate. While outstaffing is often used for short-term projects, it also becomes a more effective long-term solution for businesses. From our experience, the founders and CTOs more often involve remote talents for long-time projects. It helps them save time and money, keeping the quality high. Outstaffing allows companies to access a pool of skilled professionals without the hassle of recruiting and managing them. With the right partner, outstaffing can be a valuable and sustainable solution for any project, regardless of length.

## Myth #4: Outstaffing is only suitable for IT.

Outstaffing is often perceived as a practice suitable only for IT companies, but this is a myth. Outstaffing can be applied in various industries, including finance, marketing, legal, and customer service. It provides flexible and cost-effective solutions, allowing companies to adjust their force, depending on the project requirements. Outstaffing is a valuable tool for businesses of all sizes, from startups to large corporations, to access specialized skills and focus on their core enterprise activities.

![10 Outstaffing Myths Debunked](/static/images/blog/oussourcing-vs-outstaffing.png "10 Outstaffing Myths Debunked")

## Myth #5: Outstaffing is expensive.

Outstaffing can be a cost-effective solution for corporations. By hiring remote workers via a third-party service provider, companies can save on the costs associated with traditional employment, such as office space, equipment, and benefits. In addition, outstaffing permits businesses to hire workers in lower-cost regions, providing access to a global talent pool at a lower cost.

## Myth #6: Outstaffing reduces quality.

Outstaffing can actually improve the quality of work delivered by a business. By supplying entry to a global talent pool, outstaffing allows companies to hire workers with specialized skills and expertise that may be challenging to discover locally. In addition, outstaffing can provide access to workers with diverse backgrounds and perspectives, which can lead to innovation and creativity.

## Myth #7: Outstaffing isn't secure.

Outstaffing can be a more secure option than traditional employment. You can be sure about your data security if you decide to work with SDA. All our employees sign NDA. To protect our clients' data and intellectual property, we control security issues as much as we value our reputation and customers' trust. 

## Myth #8: Outstaffing isn't flexible.

Outstaffing is a flexible solution that lets businesses scale up or down quickly based on their needs. It'll enable companies to hire remote workers on a project-by-project basis or for ongoing support and maintenance. In addition, outstaffing service providers can provide additional support and resources as needed, making it easy for companies to adapt to changing business conditions. 

## Myth #9: Outstaffing is complicated.

The truth is that outstaffing is a straightforward and efficient way to hire remote talent. We've streamlined the process to make it as simple as possible for their clients. Once the contract is signed, we take care of all the organizational tasks, including payroll, taxes, and legal compliance, so you can concentrate on managing your remote team. Additionally, the SDA team offers support and guidance throughout the collaboration, ensuring a smooth and hassle-free experience. 

## Myth #10: Outstaffing is only for low-skilled jobs.

Outstaffing is often associated with low-skilled jobs like data entry or customer service. However, this is a myth. Outstaffing can be used to fill a wide range of skilled roles, including software development, engineering, design, and marketing. Outstaffing can also help businesses overcome talent shortages in their local market. Additionally, with the proper training and communication strategies, outstaffed workers can become a valuable and integrated part of a company's workforce.

## Final thoughts

Outstaffing can be a highly effective solution for businesses of all sizes and industries. Companies can improve their operations by accessing specialized talent, reducing costs, increasing flexibility, and building a competitive advantage. However, it's essential to separate fact from fiction regarding outstaffing. By debunking these common myths, businesses can decide whether outstaffing is the right solution for their staffing needs.
If you have any questions or want to learn more about how it could benefit your business, don't hesitate to reach out to SDA specialists. Our team has extensive experience in outstaffing and can provide personalized solutions tailored to your unique needs.

Contact us today to learn more.

<p>In recent years, outstaffing has become an increasingly popular trend in the business world. It allows companies to hire remote workers who aren't officially employed by the company but instead work for them through a third-party service provider. However, despite the growing popularity of staff augmentation, many things still need to be clarified surrounding this practice.</p>
<p><strong>This article will debunk 10 outstaffing myths and explain what remote staffing really is and how it can benefit enterprises.</strong></p>
<h2>Myth #1: Outstaffing is the same as outsourcing.</h2>
<p>While outstaffing and outsourcing involve hiring people whom the company doesn't officially employ, there is a significant distinction between the two. Outsourcing typically involves hiring an external company to provide services traditionally performed in-house. In contrast, outstaffing involves hiring remote workers who work directly for the company but aren't officially employed by them.</p>
<h2>Myth #2: Outstaffing is only suitable for large companies.</h2>
<p>Outstaffing is a flexible key that can be beneficial for companies of all sizes. It allows small and medium-sized businesses to access a global talent pool and scale up their operations without significant investments in infrastructure or hiring. For larger companies, outstaffing can help decrease expenses, raise flexibility, and provide access to specialized skills and expertise.</p>
<h2>Myth #3: Outstaffing is only appropriate for short-term projects.</h2>
<p>This myth isn't entirely accurate. While outstaffing is often used for short-term projects, it also becomes a more effective long-term solution for businesses. From our experience, the founders and CTOs more often involve remote talents for long-time projects. It helps them save time and money, keeping the quality high. Outstaffing allows companies to access a pool of skilled professionals without the hassle of recruiting and managing them. With the right partner, outstaffing can be a valuable and sustainable solution for any project, regardless of length.</p>
<h2>Myth #4: Outstaffing is only suitable for IT.</h2>
<p>Outstaffing is often perceived as a practice suitable only for IT companies, but this is a myth. Outstaffing can be applied in various industries, including finance, marketing, legal, and customer service. It provides flexible and cost-effective solutions, allowing companies to adjust their force, depending on the project requirements. Outstaffing is a valuable tool for businesses of all sizes, from startups to large corporations, to access specialized skills and focus on their core enterprise activities.</p>
<p><img src="/static/images/blog/oussourcing-vs-outstaffing.png" alt="10 Outstaffing Myths Debunked" title="10 Outstaffing Myths Debunked"></p>
<h2>Myth #5: Outstaffing is expensive.</h2>
<p>Outstaffing can be a cost-effective solution for corporations. By hiring remote workers via a third-party service provider, companies can save on the costs associated with traditional employment, such as office space, equipment, and benefits. In addition, outstaffing permits businesses to hire workers in lower-cost regions, providing access to a global talent pool at a lower cost.</p>
<h2>Myth #6: Outstaffing reduces quality.</h2>
<p>Outstaffing can actually improve the quality of work delivered by a business. By supplying entry to a global talent pool, outstaffing allows companies to hire workers with specialized skills and expertise that may be challenging to discover locally. In addition, outstaffing can provide access to workers with diverse backgrounds and perspectives, which can lead to innovation and creativity.</p>
<h2>Myth #7: Outstaffing isn't secure.</h2>
<p>Outstaffing can be a more secure option than traditional employment. You can be sure about your data security if you decide to work with SDA. All our employees sign NDA. To protect our clients' data and intellectual property, we control security issues as much as we value our reputation and customers' trust. </p>
<h2>Myth #8: Outstaffing isn't flexible.</h2>
<p>Outstaffing is a flexible solution that lets businesses scale up or down quickly based on their needs. It'll enable companies to hire remote workers on a project-by-project basis or for ongoing support and maintenance. In addition, outstaffing service providers can provide additional support and resources as needed, making it easy for companies to adapt to changing business conditions. </p>
<h2>Myth #9: Outstaffing is complicated.</h2>
<p>The truth is that outstaffing is a straightforward and efficient way to hire remote talent. We've streamlined the process to make it as simple as possible for their clients. Once the contract is signed, we take care of all the organizational tasks, including payroll, taxes, and legal compliance, so you can concentrate on managing your remote team. Additionally, the SDA team offers support and guidance throughout the collaboration, ensuring a smooth and hassle-free experience. </p>
<h2>Myth #10: Outstaffing is only for low-skilled jobs.</h2>
<p>Outstaffing is often associated with low-skilled jobs like data entry or customer service. However, this is a myth. Outstaffing can be used to fill a wide range of skilled roles, including software development, engineering, design, and marketing. Outstaffing can also help businesses overcome talent shortages in their local market. Additionally, with the proper training and communication strategies, outstaffed workers can become a valuable and integrated part of a company's workforce.</p>
<h2>Final thoughts</h2>
<p>Outstaffing can be a highly effective solution for businesses of all sizes and industries. Companies can improve their operations by accessing specialized talent, reducing costs, increasing flexibility, and building a competitive advantage. However, it's essential to separate fact from fiction regarding outstaffing. By debunking these common myths, businesses can decide whether outstaffing is the right solution for their staffing needs.
If you have any questions or want to learn more about how it could benefit your business, don't hesitate to reach out to SDA specialists. Our team has extensive experience in outstaffing and can provide personalized solutions tailored to your unique needs.</p>
<p>Contact us today to learn more.</p>


10 Outstaffing Myths Debunked

The SaaS (software as a service) market has become one of the most promising breakthroughs in the world. It grows by an average of 18% per year. At this rate, by 2027, its volume will exceed $219 billion. Every company has business goals to continue operating and making a profit. 

> *Collecting and using valuable data to improve the efficiency of business operations is the main reason for success.That's why SaaS is a top priority for businesses worldwide today. As a result, all companies must innovate and invest in SaaS.*

## The leading areas for the development of SaaS startups

### Financial technology

One of the most fertile niches in the development of SaaS apps is financial services, the need for which will never dry up as long as the economy is alive. The target audience for such products can be anyone, from ordinary users to small and large businesses, because making payments, transactions, invoicing, obtaining loans, and other financial transactions are relevant for everyone. Such high demand makes fintech a field of opportunity for SaaS platforms.

Its ideas are as follows:

* a service that would allow the management of insurance payments and store policy data;
* cloud solution for payments to suppliers;
* a platform that lets you create electronic cards or wallets.

#### *Why is it beneficial?*

Fintech investment in 2022 was $81 billion as of December 14, down 40% from its 2021 peak. With some caution, we can assume that the market will continue to grow. And mobile transactions, including through SaaS products, will increase significantly next year, taking advantage of emerging markets.

### Education

Until 2020, SaaS products slowly began to penetrate the education sector. After the quarantines, their popularity skyrocketed significantly. People are looking for quality education from the comfort of their homes. And cloud platforms can help make that happen.

Its ideas are as follows:

* a service for children, which will be implemented in educational centers and adapted to different audiences;
* aconvenient platform for tutors through which they could conduct their classes with students remotely;
* a corporate project for training employees in companies;
* SaaS platform for distance learning in schools and universities, which makes it possible to take education to a completely different level and provide unique opportunities for people with special needs.

#### *Why is it beneficial?*

SaaS applications allow better assimilation of educational material because students are more easily involved in the learning process due to the gamification of learning, to which the younger generation got used. Also, such apps help gain practical skills and motivate students to take action on the joint formation of educational content, organization of group work, and participation in feedback from the teacher. And a CDW survey of university rectors says that about half of educational institutions will implement cloud technologies in their work in the next few years.

### Healthcare

Since telemedicine is a relatively young niche (psychotherapy, which has long been carried out, including online, doesn't count), it's still easy to take your place in it. In some cases, full-fledged consultations with specialists, for example, a therapist, neurologist, or ENT, don't require the patient's presence. Just a survey is enough.
Given the danger of going to the clinic, especially for older people, telemedicine is an excellent option to get professional help without leaving home.

Its ideas are as follows:

* development of a SaaS service for recording and conducting an online consultation, where data on patient apps, history of apps, and medical advice will be stored;
* a platform for consultations for private clinics with the ability to pay for consultations directly on the site.

#### *Why is it beneficial?*

Fortune Business Insights, an analytics company, has promised a $396 billion telemedicine market by 2027, up from $80 billion in 2020. And this is proving to be true in practice: Teladoc Health Inc., a company specializing in virtual medicine, reported a 60% increase in the number of online appointments. The number of users who received online consultations was 2 million from January to March 2020.

### Internet Marketing Automation

Internet marketers are always full of diverse work on content generation, launching advertising campaigns, and activity analytics. It means there is a great need to automate at least part of the workflows. Cloud services can facilitate the work of specialists. Thanks to them, the quality and speed of work will increase significantly.

Its ideas are as follows:

* cloud solution for setting up mailings and customer base segmentation;
* a system that collects data on customer behavior from different channels to improve the effectiveness of advertising campaigns.

#### *Why is it beneficial?*

Is it necessary to talk about the steps that Internet marketing is developing every year? If you're still skeptical, here are the numbers. Forrester Research has calculated that by 2032, media agencies will automate 23% of their tasks. More than 60% of B2B brands already use sales automation services.

![most popular SaaS projects of 2022](/static/images/blog/saas-copy.png "most popular SaaS projects of 2022")

## 5 SaaS projects in directing fields in 2022

### 1. NEAR Protocol

The leader in the volume of investments in 2022 was a startup from – what a surprise – the crypto industry. NEAR Protocol raised $500 million. The company launched a blockchain platform that helps developers create decentralized services (dApps). NEAR claims its product is faster, easier to use, and cheaper than the competition.
NEAR processes more than 100,000 transactions per second, while Ethereum is 15, Bitcoin is 5-7, and Solana is 3000. About 300 apps (Aurora, Buroww, Ref Finance, Etc.) are already running on the NEAR platform, with more than 200,000 users worldwide. The company makes money from transaction fees (a few cents per transaction). The team assures that the price is 10,000 times lower than Ethereum. App owners also pay NEAR for data storage.

In 2022, the company attracted investments twice. The first time in January – $150 million from Dragonfly Capital, Mechanism Capital, Etc. The second time in April – $350 million from Tiger Global, FTX Ventures, and other investors. The money was directed to the expansion of regional offices and the launch of new projects in Web3.
In September, the company announced the launch of its $100 million fund for the development of Web3 and its first investment in the Ukrainian startup Datrics. It develops a no-code platform that lets businesses perform high-level data analysis without the programmers' involvement. The deal amount wasn't disclosed.

### 2. Dividend Finance

Another outstanding example of a prosperous SaaS project in the economic sphere is Dividend Finance. Founded in 2013 in San Francisco, this business is a top financing supplier for renewable energy and energy-saving startups for real estate proprietors. 

Furthermore, as its services, Dividend Finance delivers solar home loans, solar funding, and real asset investments. This startup has fully converted the renewable energy sector with its first-class facilities. During the pandemic, its fame increased, and it obtained some awards.

Dividend Finance was constructed on Bubble. It's a prevalent platform that can be used to create various categories of web apps and app sites. The Dividend Finance group made applying for loans more accessible. Consequently, the whole budgeting of Dividend Finance is higher than $350 million.

### 3. Consentogram

Consentogram is an American IT project in the healthcare sector. It has developed an artificial intelligence management system using the AppMaster platform.

It specializes in automating patient informed consent with integration into doctors' work processes with EMR in hospitals. The idea was to create AI-assisted informed consent at the serological point-of-care, clinical decision support (CDS), and real-time machine learning-based risk reduction for service suppliers.
The AppMaster Services group could reduce development time by using its platform to develop the backend and shorten development expenses by 70%.

### 4. Preply

A platform for choosing tutors who help learn a foreign language. Its developers are also from Ukraine, and it's still one of the most popular. Preply has more than 49,000 teachers from 185 countries and about 50 languages to pick out. Since its launch, students have signed up for more than 16 million lessons.

In July 2022, the company raised $50 million in a Series C round from Owl Ventures, Diligent Capital, Hoxton Ventures, Educapital, Evli Growth Partners, Przemyslaw Gacek, Swisscom Ventures, and Orbit Capital. The team directed the received funds to the growth in the USA and Europe, polishing search technology based on artificial intelligence.

### 5. Switchboard

Switchboard is a widespread SaaS startup built from the ground up by Bubble. It deals with various advertising and marketing functions. Company founder David Pal discovered that when large businesses like Uber are to manage a large net of billboards, it becomes hard to coordinate and manage them at a reliable scope. Because advertising displays, especially giant ones, can function on different OSs. Ultimately, with his team, David initiated work on a system that would give a single control point for such complex networks.

So, Switchboard lets businesses automate the integration of third-party programmatic ads, plan and control the content from a single UI, and check the functionality of the screens. Switchboard has already proven to be a highly prosperous next-generation SaaS platform for many decades.

### Final thoughts

SaaS app creation is a multi-step procedure that demands development experience and significant knowledge of marketing, economics, and pricing. If you'd like to save time and energy, you can contact the SDA.
You can read more about our cases here. We're waiting for your SaaS product ideas for implementation!

<p>The SaaS (software as a service) market has become one of the most promising breakthroughs in the world. It grows by an average of 18% per year. At this rate, by 2027, its volume will exceed $219 billion. Every company has business goals to continue operating and making a profit.</p>
<blockquote>
<p><em>Collecting and using valuable data to improve the efficiency of business operations is the main reason for success.That's why SaaS is a top priority for businesses worldwide today. As a result, all companies must innovate and invest in SaaS.</em></p>
</blockquote>
<h2>The leading areas for the development of SaaS startups</h2>
<h3>Financial technology</h3>
<p>One of the most fertile niches in the development of SaaS apps is financial services, the need for which will never dry up as long as the economy is alive. The target audience for such products can be anyone, from ordinary users to small and large businesses, because making payments, transactions, invoicing, obtaining loans, and other financial transactions are relevant for everyone. Such high demand makes fintech a field of opportunity for SaaS platforms.</p>
<p>Its ideas are as follows:</p>
<ul>
<li>a service that would allow the management of insurance payments and store policy data;</li>
<li>cloud solution for payments to suppliers;</li>
<li>a platform that lets you create electronic cards or wallets.</li>
</ul>
<h4><em>Why is it beneficial?</em></h4>
<p>Fintech investment in 2022 was $81 billion as of December 14, down 40% from its 2021 peak. With some caution, we can assume that the market will continue to grow. And mobile transactions, including through SaaS products, will increase significantly next year, taking advantage of emerging markets.</p>
<h3>Education</h3>
<p>Until 2020, SaaS products slowly began to penetrate the education sector. After the quarantines, their popularity skyrocketed significantly. People are looking for quality education from the comfort of their homes. And cloud platforms can help make that happen.</p>
<p>Its ideas are as follows:</p>
<ul>
<li>a service for children, which will be implemented in educational centers and adapted to different audiences;</li>
<li>aconvenient platform for tutors through which they could conduct their classes with students remotely;</li>
<li>a corporate project for training employees in companies;</li>
<li>SaaS platform for distance learning in schools and universities, which makes it possible to take education to a completely different level and provide unique opportunities for people with special needs.</li>
</ul>
<h4><em>Why is it beneficial?</em></h4>
<p>SaaS applications allow better assimilation of educational material because students are more easily involved in the learning process due to the gamification of learning, to which the younger generation got used. Also, such apps help gain practical skills and motivate students to take action on the joint formation of educational content, organization of group work, and participation in feedback from the teacher. And a CDW survey of university rectors says that about half of educational institutions will implement cloud technologies in their work in the next few years.</p>
<h3>Healthcare</h3>
<p>Since telemedicine is a relatively young niche (psychotherapy, which has long been carried out, including online, doesn't count), it's still easy to take your place in it. In some cases, full-fledged consultations with specialists, for example, a therapist, neurologist, or ENT, don't require the patient's presence. Just a survey is enough.
Given the danger of going to the clinic, especially for older people, telemedicine is an excellent option to get professional help without leaving home.</p>
<p>Its ideas are as follows:</p>
<ul>
<li>development of a SaaS service for recording and conducting an online consultation, where data on patient apps, history of apps, and medical advice will be stored;</li>
<li>a platform for consultations for private clinics with the ability to pay for consultations directly on the site.</li>
</ul>
<h4><em>Why is it beneficial?</em></h4>
<p>Fortune Business Insights, an analytics company, has promised a $396 billion telemedicine market by 2027, up from $80 billion in 2020. And this is proving to be true in practice: Teladoc Health Inc., a company specializing in virtual medicine, reported a 60% increase in the number of online appointments. The number of users who received online consultations was 2 million from January to March 2020.</p>
<h3>Internet Marketing Automation</h3>
<p>Internet marketers are always full of diverse work on content generation, launching advertising campaigns, and activity analytics. It means there is a great need to automate at least part of the workflows. Cloud services can facilitate the work of specialists. Thanks to them, the quality and speed of work will increase significantly.</p>
<p>Its ideas are as follows:</p>
<ul>
<li>cloud solution for setting up mailings and customer base segmentation;</li>
<li>a system that collects data on customer behavior from different channels to improve the effectiveness of advertising campaigns.</li>
</ul>
<h4><em>Why is it beneficial?</em></h4>
<p>Is it necessary to talk about the steps that Internet marketing is developing every year? If you're still skeptical, here are the numbers. Forrester Research has calculated that by 2032, media agencies will automate 23% of their tasks. More than 60% of B2B brands already use sales automation services.</p>
<p><img src="/static/images/blog/saas-copy.png" alt="most popular SaaS projects of 2022" title="most popular SaaS projects of 2022"></p>
<h2>5 SaaS projects in directing fields in 2022</h2>
<h3>1. NEAR Protocol</h3>
<p>The leader in the volume of investments in 2022 was a startup from – what a surprise – the crypto industry. NEAR Protocol raised $500 million. The company launched a blockchain platform that helps developers create decentralized services (dApps). NEAR claims its product is faster, easier to use, and cheaper than the competition.
NEAR processes more than 100,000 transactions per second, while Ethereum is 15, Bitcoin is 5-7, and Solana is 3000. About 300 apps (Aurora, Buroww, Ref Finance, Etc.) are already running on the NEAR platform, with more than 200,000 users worldwide. The company makes money from transaction fees (a few cents per transaction). The team assures that the price is 10,000 times lower than Ethereum. App owners also pay NEAR for data storage.</p>
<p>In 2022, the company attracted investments twice. The first time in January – $150 million from Dragonfly Capital, Mechanism Capital, Etc. The second time in April – $350 million from Tiger Global, FTX Ventures, and other investors. The money was directed to the expansion of regional offices and the launch of new projects in Web3.
In September, the company announced the launch of its $100 million fund for the development of Web3 and its first investment in the Ukrainian startup Datrics. It develops a no-code platform that lets businesses perform high-level data analysis without the programmers' involvement. The deal amount wasn't disclosed.</p>
<h3>2. Dividend Finance</h3>
<p>Another outstanding example of a prosperous SaaS project in the economic sphere is Dividend Finance. Founded in 2013 in San Francisco, this business is a top financing supplier for renewable energy and energy-saving startups for real estate proprietors.</p>
<p>Furthermore, as its services, Dividend Finance delivers solar home loans, solar funding, and real asset investments. This startup has fully converted the renewable energy sector with its first-class facilities. During the pandemic, its fame increased, and it obtained some awards.</p>
<p>Dividend Finance was constructed on Bubble. It's a prevalent platform that can be used to create various categories of web apps and app sites. The Dividend Finance group made applying for loans more accessible. Consequently, the whole budgeting of Dividend Finance is higher than $350 million.</p>
<h3>3. Consentogram</h3>
<p>Consentogram is an American IT project in the healthcare sector. It has developed an artificial intelligence management system using the AppMaster platform.</p>
<p>It specializes in automating patient informed consent with integration into doctors' work processes with EMR in hospitals. The idea was to create AI-assisted informed consent at the serological point-of-care, clinical decision support (CDS), and real-time machine learning-based risk reduction for service suppliers.
The AppMaster Services group could reduce development time by using its platform to develop the backend and shorten development expenses by 70%.</p>
<h3>4. Preply</h3>
<p>A platform for choosing tutors who help learn a foreign language. Its developers are also from Ukraine, and it's still one of the most popular. Preply has more than 49,000 teachers from 185 countries and about 50 languages to pick out. Since its launch, students have signed up for more than 16 million lessons.</p>
<p>In July 2022, the company raised $50 million in a Series C round from Owl Ventures, Diligent Capital, Hoxton Ventures, Educapital, Evli Growth Partners, Przemyslaw Gacek, Swisscom Ventures, and Orbit Capital. The team directed the received funds to the growth in the USA and Europe, polishing search technology based on artificial intelligence.</p>
<h3>5. Switchboard</h3>
<p>Switchboard is a widespread SaaS startup built from the ground up by Bubble. It deals with various advertising and marketing functions. Company founder David Pal discovered that when large businesses like Uber are to manage a large net of billboards, it becomes hard to coordinate and manage them at a reliable scope. Because advertising displays, especially giant ones, can function on different OSs. Ultimately, with his team, David initiated work on a system that would give a single control point for such complex networks.</p>
<p>So, Switchboard lets businesses automate the integration of third-party programmatic ads, plan and control the content from a single UI, and check the functionality of the screens. Switchboard has already proven to be a highly prosperous next-generation SaaS platform for many decades.</p>
<h3>Final thoughts</h3>
<p>SaaS app creation is a multi-step procedure that demands development experience and significant knowledge of marketing, economics, and pricing. If you'd like to save time and energy, you can contact the SDA.
You can read more about our cases here. We're waiting for your SaaS product ideas for implementation!</p>


The most popular SaaS projects of 2022

What secrets does the acronym SaaS hide? What's it, and where's it used? Who needs it? These and many other questions we'll carefully consider in this article. To begin with, let's figure out what SaaS services are.

> *SaaS or Software as a Service describes when users rent or borrow software over the Internet rather than actually purchasing and installing it on their computers.*

SaaS is a model of working with business applications in the form of Internet services. It's the fundamental idea of ​​centralized computing: an entire business and thousands of employees will use their computing tools as Internet-rented products. All processing and file storage will be online, and users will access their tools and files using a web browser.

If we talk about the purpose of SaaS, it's necessary to pay attention to the specifics of its functioning. The app is located directly on the provider's server, and users access it using an Internet browser. Another characteristic feature is that the software product isn't bought but rented. Thus, two points are resolved at once. The first is to save on software. The second point is that since the app is constantly updated, there is access to the best functionality and ample opportunities. The provider is responsible for the program and technical support functionality for users. Thanks to the free time, the company's forces can be focused on achieving the set goals but not reinstalling the software and wasting time on it once a month or half a year.

## History of SaaS?

Where did the development of SaaS software begin? The answer to this question lies at the beginning of the computer era.

In the 1960s, universal computers were connected to non-programmable terminals to provide access to software. This mode of using the software is referred to as time-sharing. As the cost of computers began to decline in the 1980s, many companies introduced software sharing over a local area network. In those days, the organization (not the service provider) provided the equipment and the connection.

With the advent of the Internet in the 1990s, vendors began hosting software on their servers and making it available to users. The forerunner of SaaS was the Application Service Provider (ASP). However, it had significant limitations. For example, each client required its software version, which means the users still had to install additional apps on their computers. Setting up took a lot of time and cost pretty much. In addition, ASP solutions didn't have enough efficient tools for collecting and aggregating data.

Significantly, the proposition of the program as a service was framed in the classical sense in 1997. And the SaaS acronym was closed for it in 2001. The new model was much more efficient than ASP. Thanks to the so-called multitenant architecture, several clients could simultaneously use one instance of the software. Installing local software is a thing of the past. In addition, SaaS solutions made it possible to collect, consolidate, and centralize valuable data from applications.

Even though the service delivery model hasn't changed since the early 2000s, today's SaaS significantly differs from the first generation of isolated solutions. Nowadays, these are comprehensive solution packages. They provide transparency to all aspects of the business and use the most advanced technologies, such as artificial intelligence, machine learning, chatbots, digital assistants, the Internet of things, blockchains, and augmented and virtual reality tools.

## SaaS Application Examples

The SaaS model is, in general, everywhere: in personal life, business, medicine, and other social and commercial areas. Here are a few SaaS examples that are used all over the place to improve efficiency and productivity:

1. File storage and sharing services: Google Drive, OneDrive, Dropbox. They let us not just create documents and work with them but also share files with other users – clients or employees.
2. Email marketing services: MailChimp, SendPulse, Constant Contact. These services are needed to create and send email newsletters, collect and store contacts, and get statistics on user interactions with your letters.
3. Payment systems: PayPal, Stripe, Fondy, Privat24. Payment systems based on the SaaS model have become the absolute norm. They help to receive and make payments for businesses, collect customer data, and create a subscription business with automatic debiting of funds. Moreover, they can also integrate with other platforms.
4. Messengers: Gmail, Slack, Microsoft Teams, Telegram. These are typical illustrations of SaaS applications for email and messaging. And these are far from all examples. We can mention many other things that will definitely be SaaS. We didn't just even think about it.

## Praising impact on the development

Speaking about SaaS solutions, it's necessary to mention the effect of scale when the provider serves a single software core. All clients use it. It consumes fewer resources compared to managing individual copies. The single software core usage also allows you to use less computer power, which positively influences the cost of maintenance. This approach allows for a lower price than in the case of the classic licensing model. In addition, the level of technical support from the provider is much greater than that which IT departments within the company can offer.

![saas history](/static/images/blog/saas_secondary.jpg "saas history")

## Favorable aspects of SaaS for developers:

* Increasing popularity of web services for end users.
* Development of web technologies, great functionality of web apps, and ease of undertaking.
* Fast implementation processes and relatively low resource costs for servicing a specific client.
* Easy penetration into global markets.
* Absence of problems with unlicensed distribution of software.
* Unlike the classic model, the SaaS customer is closely connected with the developer. Their work process has been established, and the client continues using the system. Thus, the developer's investment in the sales process is protected.
* In the long term, SaaS revenues can be higher than the payments that can be obtained from the sale of licenses and the provision of technical support (even considering the costs of hosting and managing applications).

## Positive factors of SaaS for customers:

* No need to install the software on users' workstations – the software is accessed through a regular browser.
* A significant reduction in the costs of deploying the system in the organization. These are costs for renting premises, organizing a data center, paying employees, etc.
* Reduction of costs for technical support and deployed systems updating (up to their complete absence).
* Speed ​​of implementation due to the absence of time spent on system deployment.
* Clear interface – most employees already know how to use web services.
* Clarity and predictability of payments and investment protection.
* Multi-platform.
* Possibility to get a higher level of software maintenance.

## SaaS Advantages

Now let's look at the main benefits when working with SaaS. Such platforms should help the entrepreneur when choosing software for running the business.

1. **Get access to advanced applications.** If you want to furnish SaaS apps to users, you don't require to buy, install, update, or support hardware, middleware, or software. If organizations don't have the resources to buy, deploy, and manage the necessary infrastructure and software for complex industrial applications, they can be made available through SaaS.
2. **You only pay for the resources you use.** You save money because SaaS automatically scales according to usage.
3. **Use free client software.** Users can run most SaaS applications directly through a web browser without having to download and establish software, although some apps require plug-ins. It means you don't need to purchase and install special software for your users.
4. **Increase your employees' mobility.** SaaS increases it, as users access SaaS apps and data from any computer or mobile device that's connected to the Internet. You don't have to worry about developing apps to run on different types of computers and devices because the service provider has already done it for you. In addition, there is no need to hire qualified professionals to solve security problems that may arise when using mobile devices. The right service provider keeps your data secure, regardless of the type of device that uses that data. It's very significant for the modern world and remote work.
5. **Access application data from anywhere.** When data is in the cloud, users can access the information they need from any computer or mobile device connected to the Internet. If you store application data in the cloud, this information can't be lost due to computer or device failure.\
   So to sum things up, a large number of factors have led to the popularity of SaaS. More and more companies are building their employees' workplaces based on SaaS, often integrating several services to create a single dynamic workspace. As the world wide web spreads, it's safe to say that such a model will become much more popular and widely used with time. In addition, it offers good opportunities for remote control of numerous processes. An example is the sales management system. Thanks to them, it's already possible to monitor the general situation at the enterprise or company. And in the event of the appearance of specific trends, they're noticed, and the appropriate actions can be taken to eliminate negative points or strengthen positive ones.

It's so possible that over time, some or all decisions will even be automated, and computers will solve various routines. Therefore, in some way, SaaS can even be considered a prototype of artificial intelligence, which can perform a whole range of tasks. Although, of course, it's still far from that. However, we can confidently say that software based on the SaaS model has a great future. Some platforms are already actively introducing artificial intelligence for calculations and forecasts. And there are already many smart functions built into such products.

<p>What secrets does the acronym SaaS hide? What's it, and where's it used? Who needs it? These and many other questions we'll carefully consider in this article. To begin with, let's figure out what SaaS services are.</p>
<blockquote>
<p><em>SaaS or Software as a Service describes when users rent or borrow software over the Internet rather than actually purchasing and installing it on their computers.</em></p>
</blockquote>
<p>SaaS is a model of working with business applications in the form of Internet services. It's the fundamental idea of ​​centralized computing: an entire business and thousands of employees will use their computing tools as Internet-rented products. All processing and file storage will be online, and users will access their tools and files using a web browser.</p>
<p>If we talk about the purpose of SaaS, it's necessary to pay attention to the specifics of its functioning. The app is located directly on the provider's server, and users access it using an Internet browser. Another characteristic feature is that the software product isn't bought but rented. Thus, two points are resolved at once. The first is to save on software. The second point is that since the app is constantly updated, there is access to the best functionality and ample opportunities. The provider is responsible for the program and technical support functionality for users. Thanks to the free time, the company's forces can be focused on achieving the set goals but not reinstalling the software and wasting time on it once a month or half a year.</p>
<h2>History of SaaS?</h2>
<p>Where did the development of SaaS software begin? The answer to this question lies at the beginning of the computer era.</p>
<p>In the 1960s, universal computers were connected to non-programmable terminals to provide access to software. This mode of using the software is referred to as time-sharing. As the cost of computers began to decline in the 1980s, many companies introduced software sharing over a local area network. In those days, the organization (not the service provider) provided the equipment and the connection.</p>
<p>With the advent of the Internet in the 1990s, vendors began hosting software on their servers and making it available to users. The forerunner of SaaS was the Application Service Provider (ASP). However, it had significant limitations. For example, each client required its software version, which means the users still had to install additional apps on their computers. Setting up took a lot of time and cost pretty much. In addition, ASP solutions didn't have enough efficient tools for collecting and aggregating data.</p>
<p>Significantly, the proposition of the program as a service was framed in the classical sense in 1997. And the SaaS acronym was closed for it in 2001. The new model was much more efficient than ASP. Thanks to the so-called multitenant architecture, several clients could simultaneously use one instance of the software. Installing local software is a thing of the past. In addition, SaaS solutions made it possible to collect, consolidate, and centralize valuable data from applications.</p>
<p>Even though the service delivery model hasn't changed since the early 2000s, today's SaaS significantly differs from the first generation of isolated solutions. Nowadays, these are comprehensive solution packages. They provide transparency to all aspects of the business and use the most advanced technologies, such as artificial intelligence, machine learning, chatbots, digital assistants, the Internet of things, blockchains, and augmented and virtual reality tools.</p>
<h2>SaaS Application Examples</h2>
<p>The SaaS model is, in general, everywhere: in personal life, business, medicine, and other social and commercial areas. Here are a few SaaS examples that are used all over the place to improve efficiency and productivity:</p>
<ol>
<li>File storage and sharing services: Google Drive, OneDrive, Dropbox. They let us not just create documents and work with them but also share files with other users – clients or employees.</li>
<li>Email marketing services: MailChimp, SendPulse, Constant Contact. These services are needed to create and send email newsletters, collect and store contacts, and get statistics on user interactions with your letters.</li>
<li>Payment systems: PayPal, Stripe, Fondy, Privat24. Payment systems based on the SaaS model have become the absolute norm. They help to receive and make payments for businesses, collect customer data, and create a subscription business with automatic debiting of funds. Moreover, they can also integrate with other platforms.</li>
<li>Messengers: Gmail, Slack, Microsoft Teams, Telegram. These are typical illustrations of SaaS applications for email and messaging. And these are far from all examples. We can mention many other things that will definitely be SaaS. We didn't just even think about it.</li>
</ol>
<h2>Praising impact on the development</h2>
<p>Speaking about SaaS solutions, it's necessary to mention the effect of scale when the provider serves a single software core. All clients use it. It consumes fewer resources compared to managing individual copies. The single software core usage also allows you to use less computer power, which positively influences the cost of maintenance. This approach allows for a lower price than in the case of the classic licensing model. In addition, the level of technical support from the provider is much greater than that which IT departments within the company can offer.</p>
<p><img src="/static/images/blog/saas_secondary.jpg" alt="saas history" title="saas history"></p>
<h2>Favorable aspects of SaaS for developers:</h2>
<ul>
<li>Increasing popularity of web services for end users.</li>
<li>Development of web technologies, great functionality of web apps, and ease of undertaking.</li>
<li>Fast implementation processes and relatively low resource costs for servicing a specific client.</li>
<li>Easy penetration into global markets.</li>
<li>Absence of problems with unlicensed distribution of software.</li>
<li>Unlike the classic model, the SaaS customer is closely connected with the developer. Their work process has been established, and the client continues using the system. Thus, the developer's investment in the sales process is protected.</li>
<li>In the long term, SaaS revenues can be higher than the payments that can be obtained from the sale of licenses and the provision of technical support (even considering the costs of hosting and managing applications).</li>
</ul>
<h2>Positive factors of SaaS for customers:</h2>
<ul>
<li>No need to install the software on users' workstations – the software is accessed through a regular browser.</li>
<li>A significant reduction in the costs of deploying the system in the organization. These are costs for renting premises, organizing a data center, paying employees, etc.</li>
<li>Reduction of costs for technical support and deployed systems updating (up to their complete absence).</li>
<li>Speed ​​of implementation due to the absence of time spent on system deployment.</li>
<li>Clear interface – most employees already know how to use web services.</li>
<li>Clarity and predictability of payments and investment protection.</li>
<li>Multi-platform.</li>
<li>Possibility to get a higher level of software maintenance.</li>
</ul>
<h2>SaaS Advantages</h2>
<p>Now let's look at the main benefits when working with SaaS. Such platforms should help the entrepreneur when choosing software for running the business.</p>
<ol>
<li><strong>Get access to advanced applications.</strong> If you want to furnish SaaS apps to users, you don't require to buy, install, update, or support hardware, middleware, or software. If organizations don't have the resources to buy, deploy, and manage the necessary infrastructure and software for complex industrial applications, they can be made available through SaaS.</li>
<li><strong>You only pay for the resources you use.</strong> You save money because SaaS automatically scales according to usage.</li>
<li><strong>Use free client software.</strong> Users can run most SaaS applications directly through a web browser without having to download and establish software, although some apps require plug-ins. It means you don't need to purchase and install special software for your users.</li>
<li><strong>Increase your employees' mobility.</strong> SaaS increases it, as users access SaaS apps and data from any computer or mobile device that's connected to the Internet. You don't have to worry about developing apps to run on different types of computers and devices because the service provider has already done it for you. In addition, there is no need to hire qualified professionals to solve security problems that may arise when using mobile devices. The right service provider keeps your data secure, regardless of the type of device that uses that data. It's very significant for the modern world and remote work.</li>
<li><strong>Access application data from anywhere.</strong> When data is in the cloud, users can access the information they need from any computer or mobile device connected to the Internet. If you store application data in the cloud, this information can't be lost due to computer or device failure.<br>
So to sum things up, a large number of factors have led to the popularity of SaaS. More and more companies are building their employees' workplaces based on SaaS, often integrating several services to create a single dynamic workspace. As the world wide web spreads, it's safe to say that such a model will become much more popular and widely used with time. In addition, it offers good opportunities for remote control of numerous processes. An example is the sales management system. Thanks to them, it's already possible to monitor the general situation at the enterprise or company. And in the event of the appearance of specific trends, they're noticed, and the appropriate actions can be taken to eliminate negative points or strengthen positive ones.</li>
</ol>
<p>It's so possible that over time, some or all decisions will even be automated, and computers will solve various routines. Therefore, in some way, SaaS can even be considered a prototype of artificial intelligence, which can perform a whole range of tasks. Although, of course, it's still far from that. However, we can confidently say that software based on the SaaS model has a great future. Some platforms are already actively introducing artificial intelligence for calculations and forecasts. And there are already many smart functions built into such products.</p>


SaaS and Its History

What's the distinction between a mobile app and a well-done mobile app? The personal background will tell you the answer. You've probably noticed that games and programs with a pleasant, fast, and convenient interface are more popular. Whereas, that's not all: the speed of development and implementation of new features also affects the success of the mobile app.

> *From a business point of view, the most profitable way to create mobile apps is cross-platform development. It permits you to develop a program that works on diverse operating systems. Therefore, the reach of users is much higher.*

We'll consider the two most prevalent frameworks – React Native and Xamarin. They have some peculiar features that make many developers confused about which one to choose. Let's figure it out together!

## What is React Native?

To start with, React Native is an open-source framework used to develop mobile apps. Its main peculiarity is the possibility of devising cross-platform products. It's suitable for both Android and iOS. The user interface in such apps looks attractive. JScript and React Open Source are used for development.

Its first release took place in 2015. The framework is developing very actively, new releases are ready no less often than once every six months, and the community is large and active. It easily blends with JavaScript, making it one of the simplest and most popular, with a lower barrier to entry for developers. The framework can integrate native device features such as GPS or a camera.

## Why use React Native?

Cross-platform development for business is a fantastic way to get a quality mobile app up and running inexpensively. Due to the fact that a single React Native code will allow it to work on several operating systems, the development cost will be significantly lower than for creating individual native solutions.

In addition, a single code base is used, and React Native acts as a connector between Java or Swift elements and the WEB interface. Developers who are well versed in JavaScript and ReactJS will quite quickly and easily master this framework. There are numerous of them, so choosing a specialist for the project won't cause difficulties. However, you have to be careful because there may be an inexperienced developer who knows the technology superficially, so in this case, it's better to contact a specialist with experience in this field and the creation of similar cases. We're always happy to advise and provide you with the best professionals.

## What is Xamarin?

Xamarin is a mobile application development framework designed by Microsoft. It's open-source and entitles developers to create products for diverse operating systems.

C# and .Net languages ​​are used in development. Its popularity isn't as high as the previous framework. Regardless, the developers love it because it permits you to build a quick, functional app, a high-quality, reliable product that works on different OSes.

Xamarin provides class libraries that allow you to create elements for various OSes, compilers, and plugins. Most frameworks are built using JS libraries. Then they're assembled into a so-called container, and the user sees the app. Despite this, lack of access to native UI elements is the main drawback of such frameworks. So to develop a typical button for the iOS operating system, you'll need to draw it yourself.

## Why use Xamarin?

Xamarin is a framework that requires a skilled development team, but with the help of this technology, you can create almost any business product. You'll be able to make a flexible app for different operating systems and make changes at once for all OSes and separately. Do you want an individual management system? Not a problem. A developer will take the base code and make appropriate modifications.

When preferring Xamarin or React Native, you should ask yourself the following questions: Do you need custom controls and a rich design? How complex will the app logic be? Will scaling and functionality change be necessary in the future?

Choosing between Xamarin or React Native, the second is preferred because the technology is inexpensive and the time to market is significantly faster. Thanks to the numerous libraries usage, the program is built pretty quickly.

![react-native vs xamarin](/static/images/blog/native_xamarin_secondary.jpg "react-native vs xamarin")

## React Native and Xamarin: Key Factors to consider

To choose Xamarin or React Native, you need to compare them. We've selected the best options in development for you to understand which tool to add to the technology stack.

1. **Popularity**\
   Popularity isn't a core feature when choosing a technology stack, but it defines a community. And the community helps to solve many tasks and achieve high results in development.\
   React Native has a large community, the technology is popular and in high demand, and developer surveys show that over 57% of programmers use it. Therefore, you can get answers to questions faster. But Xamarin is supported by Microsoft, so the framework has extensive and rich documentation.
2. **Availability**\
   In terms of accessibility, React Native is the clear winner. It's a free and open-source tool that allows you to write code for the Android and iOS platforms. Microsoft Xamarin also has an unpaid version. However, it puffs a limited set of features and resources. To obtain the corporate edition, you need to spend some dollars.
3. **Development cost**\
   Developers can also use both frameworks for free. The cost depends on the project complexity and many other factors, but quite a few mobile programmers are working on Xamarin, so finding qualified specialists is harder. Their services will cost more, so the final product price will be higher.
4. **Time to market**\
   If you want to get your product to market quickly, use Xamarin. It allows you to create a high-quality program with a simple interface. If the program appearance is significant, and the emphasis is on details, then React Native will cope with this work perfectly. Market entry may take a little longer, but not by much. In fact, it'll be justified.
5. **Scalability**\
   Both technologies allow the app to scale in the future. Xamarin makes it a little easier because it's possible to work with the code for each operating system separately and immediately observe the result after compilation. However, it isn't challenging to scale products on React Native.
6. **Market share and dominance**\
   Everyone adores React Native for proposing a near-native performance, which is why startups and companies employ it. Some industry giants have adopted RN once for all. For example, Facebook, Tesla, and Skype are several huge names that use it to maintain an immersive online presence.\
   \
   Xamarin, at the same time, is determined by the preferences of Honeywell, Slack, JetBlue, and more to develop excellent user affairs. It also provides a near-native version for iOS, Android, and Windows apps.\
   What's better? Both React Native and Xamarin are preferred by huge brands and work perfectly.
7. **Development environment**\
   You know that React Native is adjustable. It permits developers to determine the IDE/text editor they appreciate above all. Typically, Expo is employed for debugging and for building RN applications. The hot reload feature of React Native is a bonus that eliminates the need for a complete app reload after any changes in the code.\
   \
   In contrast, Xamarin is more influential and friendlier as it tolerates developers writing code for an iPhone app on Windows and compiling it for Mac. Visual Studio is typically used for development, which makes it easy to create mobile, desktop, and web apps. Apple's XCode is another IDE that Xamarin developers often use to develop apps for Apple TV, iPhone, Apple Watch, and others. In both environments, the procedure is much easier than in React Native. It's where Xamarin definitely takes the lead.
8. **Ready-to-use components**\
   To create fast and smart apps, RN suggests a vast field of ready-to-use parts with relevant documentation. From testing tools to type checking, networks, forms, and user interface – there is a solution to meet your primary necessities. Xamarin elements are shared between the component store and NuGet. Everything is also well here except for the documents, which have been improved enormously. So RN is in the leading position again.\
   \
   In conclusion, we'd like to add that modern business requires cross-platform development. It's an opportunity to quickly bring a digital product to the market and connect it with the company.\
   The mobile app allows you to establish communication with customers, improve business processes within the company and automate them. To develop a cross-platform application, you'll need a framework. The most common is Xamarin or React Native. The first is suitable for creating functional products with high computational capabilities. The second one is developed to build high-quality apps that are comfortable for users to interact with. Each has its advantages and disadvantages.\
   Choosing a technology stack is a critical step that affects the speed, cost, and success of creating a digital product. We suggest contacting us at SDA to discuss your project. At the meeting, we'll think about which technologies are best to implement your idea and help to build a technology stack. Let's create quality products for business together. From the initial consultation on the choice of frameworks to development, testing and implementation – we do everything to support our clients to achieve only good results in their business. To get extra information, contact our specialists.

<p>What's the distinction between a mobile app and a well-done mobile app? The personal background will tell you the answer. You've probably noticed that games and programs with a pleasant, fast, and convenient interface are more popular. Whereas, that's not all: the speed of development and implementation of new features also affects the success of the mobile app.</p>
<blockquote>
<p><em>From a business point of view, the most profitable way to create mobile apps is cross-platform development. It permits you to develop a program that works on diverse operating systems. Therefore, the reach of users is much higher.</em></p>
</blockquote>
<p>We'll consider the two most prevalent frameworks – React Native and Xamarin. They have some peculiar features that make many developers confused about which one to choose. Let's figure it out together!</p>
<h2>What is React Native?</h2>
<p>To start with, React Native is an open-source framework used to develop mobile apps. Its main peculiarity is the possibility of devising cross-platform products. It's suitable for both Android and iOS. The user interface in such apps looks attractive. JScript and React Open Source are used for development.</p>
<p>Its first release took place in 2015. The framework is developing very actively, new releases are ready no less often than once every six months, and the community is large and active. It easily blends with JavaScript, making it one of the simplest and most popular, with a lower barrier to entry for developers. The framework can integrate native device features such as GPS or a camera.</p>
<h2>Why use React Native?</h2>
<p>Cross-platform development for business is a fantastic way to get a quality mobile app up and running inexpensively. Due to the fact that a single React Native code will allow it to work on several operating systems, the development cost will be significantly lower than for creating individual native solutions.</p>
<p>In addition, a single code base is used, and React Native acts as a connector between Java or Swift elements and the WEB interface. Developers who are well versed in JavaScript and ReactJS will quite quickly and easily master this framework. There are numerous of them, so choosing a specialist for the project won't cause difficulties. However, you have to be careful because there may be an inexperienced developer who knows the technology superficially, so in this case, it's better to contact a specialist with experience in this field and the creation of similar cases. We're always happy to advise and provide you with the best professionals.</p>
<h2>What is Xamarin?</h2>
<p>Xamarin is a mobile application development framework designed by Microsoft. It's open-source and entitles developers to create products for diverse operating systems.</p>
<p>C# and .Net languages ​​are used in development. Its popularity isn't as high as the previous framework. Regardless, the developers love it because it permits you to build a quick, functional app, a high-quality, reliable product that works on different OSes.</p>
<p>Xamarin provides class libraries that allow you to create elements for various OSes, compilers, and plugins. Most frameworks are built using JS libraries. Then they're assembled into a so-called container, and the user sees the app. Despite this, lack of access to native UI elements is the main drawback of such frameworks. So to develop a typical button for the iOS operating system, you'll need to draw it yourself.</p>
<h2>Why use Xamarin?</h2>
<p>Xamarin is a framework that requires a skilled development team, but with the help of this technology, you can create almost any business product. You'll be able to make a flexible app for different operating systems and make changes at once for all OSes and separately. Do you want an individual management system? Not a problem. A developer will take the base code and make appropriate modifications.</p>
<p>When preferring Xamarin or React Native, you should ask yourself the following questions: Do you need custom controls and a rich design? How complex will the app logic be? Will scaling and functionality change be necessary in the future?</p>
<p>Choosing between Xamarin or React Native, the second is preferred because the technology is inexpensive and the time to market is significantly faster. Thanks to the numerous libraries usage, the program is built pretty quickly.</p>
<p><img src="/static/images/blog/native_xamarin_secondary.jpg" alt="react-native vs xamarin" title="react-native vs xamarin"></p>
<h2>React Native and Xamarin: Key Factors to consider</h2>
<p>To choose Xamarin or React Native, you need to compare them. We've selected the best options in development for you to understand which tool to add to the technology stack.</p>
<ol>
<li><strong>Popularity</strong><br>
Popularity isn't a core feature when choosing a technology stack, but it defines a community. And the community helps to solve many tasks and achieve high results in development.<br>
React Native has a large community, the technology is popular and in high demand, and developer surveys show that over 57% of programmers use it. Therefore, you can get answers to questions faster. But Xamarin is supported by Microsoft, so the framework has extensive and rich documentation.</li>
<li><strong>Availability</strong><br>
In terms of accessibility, React Native is the clear winner. It's a free and open-source tool that allows you to write code for the Android and iOS platforms. Microsoft Xamarin also has an unpaid version. However, it puffs a limited set of features and resources. To obtain the corporate edition, you need to spend some dollars.</li>
<li><strong>Development cost</strong><br>
Developers can also use both frameworks for free. The cost depends on the project complexity and many other factors, but quite a few mobile programmers are working on Xamarin, so finding qualified specialists is harder. Their services will cost more, so the final product price will be higher.</li>
<li><strong>Time to market</strong><br>
If you want to get your product to market quickly, use Xamarin. It allows you to create a high-quality program with a simple interface. If the program appearance is significant, and the emphasis is on details, then React Native will cope with this work perfectly. Market entry may take a little longer, but not by much. In fact, it'll be justified.</li>
<li><strong>Scalability</strong><br>
Both technologies allow the app to scale in the future. Xamarin makes it a little easier because it's possible to work with the code for each operating system separately and immediately observe the result after compilation. However, it isn't challenging to scale products on React Native.</li>
<li><strong>Market share and dominance</strong><br>
Everyone adores React Native for proposing a near-native performance, which is why startups and companies employ it. Some industry giants have adopted RN once for all. For example, Facebook, Tesla, and Skype are several huge names that use it to maintain an immersive online presence.<br>
<br>
Xamarin, at the same time, is determined by the preferences of Honeywell, Slack, JetBlue, and more to develop excellent user affairs. It also provides a near-native version for iOS, Android, and Windows apps.<br>
What's better? Both React Native and Xamarin are preferred by huge brands and work perfectly.</li>
<li><strong>Development environment</strong><br>
You know that React Native is adjustable. It permits developers to determine the IDE/text editor they appreciate above all. Typically, Expo is employed for debugging and for building RN applications. The hot reload feature of React Native is a bonus that eliminates the need for a complete app reload after any changes in the code.<br>
<br>
In contrast, Xamarin is more influential and friendlier as it tolerates developers writing code for an iPhone app on Windows and compiling it for Mac. Visual Studio is typically used for development, which makes it easy to create mobile, desktop, and web apps. Apple's XCode is another IDE that Xamarin developers often use to develop apps for Apple TV, iPhone, Apple Watch, and others. In both environments, the procedure is much easier than in React Native. It's where Xamarin definitely takes the lead.</li>
<li><strong>Ready-to-use components</strong><br>
To create fast and smart apps, RN suggests a vast field of ready-to-use parts with relevant documentation. From testing tools to type checking, networks, forms, and user interface – there is a solution to meet your primary necessities. Xamarin elements are shared between the component store and NuGet. Everything is also well here except for the documents, which have been improved enormously. So RN is in the leading position again.<br>
<br>
In conclusion, we'd like to add that modern business requires cross-platform development. It's an opportunity to quickly bring a digital product to the market and connect it with the company.<br>
The mobile app allows you to establish communication with customers, improve business processes within the company and automate them. To develop a cross-platform application, you'll need a framework. The most common is Xamarin or React Native. The first is suitable for creating functional products with high computational capabilities. The second one is developed to build high-quality apps that are comfortable for users to interact with. Each has its advantages and disadvantages.<br>
Choosing a technology stack is a critical step that affects the speed, cost, and success of creating a digital product. We suggest contacting us at SDA to discuss your project. At the meeting, we'll think about which technologies are best to implement your idea and help to build a technology stack. Let's create quality products for business together. From the initial consultation on the choice of frameworks to development, testing and implementation – we do everything to support our clients to achieve only good results in their business. To get extra information, contact our specialists.</li>
</ol>


React Native and Xamarin: What's Better in 2022?

You'll definitely ask what's the purpose that only a few percent of many startups can play out. There are many factors, but the main one is humane. Organization, advertising, and consistency are the key to the success of any undertaking in business. However, some believe that IT is something that showers with money as you please. And this is the first mistake.

## What difficulties await startups at the very beginning?

Before solving technical questions, firstly answer the following questions.

> *What do you offer your clients? What's the goal of your business? Do you want to establish an office on the side, or will you work from home?*

The answers will help you find the right track of business for your company. The main task is to reduce risks. And it depends on whether you take just anyone or the specialists you definitely need into the team.

At this stage, when there is a limited budget, what's usually done is the following: at first, people try to figure it out on their own or with the help of their friends or acquaintances. Under no circumstances do this. If you can't hire a computer technician, get free professional advice. And, in principle, it's better to pay an expert for 3 hours than to pay someone less, but for 20 hours. Therefore, it's extremely important to invite specialists and do everything as it should be. Otherwise, a miser pays twice. You can pay the minimum to a friend who, after all, will piece everything together or to a novice freelancer on the stock exchange for technical specialists. And then you'll have to rewrite everything after them, not to mention that it'll take much more time. After all, they can tell you the time you want, but, for sure, the deadlines will be delayed eventually.

The leading concern of all startups is the lack of business culture. They want to excel first and foremost. However, without investment in qualified employees, everything leads only to chaos, and the result will be deplorable.

## The primary mistakes of IT startups

Everything ingenious is simple, but not everything simple is ingenious. In fact, an IT startup and an already developed IT project is a pretty mundane business that merely has its specifics. We'll omit examples of deliberately false innovations or those that were originally created for further sale. More importantly, why do the live projects of ambitious individuals fail?

Analyzing the negative experience in building projects in the IT field, we can assume that investors don't always pay due attention to the analysis of common errors, and novice entrepreneurs continue to make mistakes when working on startups. Mistakes can be different. However, among them, there are the most common ones that can be taken into account when planning a business.

1. **Wrong niche choice**
   An investor needs to know the project niche choice: the team experience, understanding the market needs, or irrational factors.
   Examples when startuppers choose a niche by mistake:
   • Projects are formed in too narrow niches (to avoid competition), and this won't allow the project to scale in the future: the target audience will be limited;
   • A novice entrepreneur is going to invent something new, not being an expert in their field, and not having many years of experience in it;
   • A startup is trying to clone an already successful project without having financial, technical, and human resources similar in volume and quality to a prototype. While the clone is to compete with the original version in the same market.
2. **Lack of user knowledge**\
   Sometimes startups say the following: our customers are the whole market; or let’s make a product that will definitely become successful thanks to the viral impact! To really understand what the market needs, you need to set up quality feedback with your potential users. Knowing how the team studies customers, you can predict the likelihood of project success in the future.
3. **Insufficient funding**\
   The startup has been launched, but the project team doesn't have enough money to move to the next stage. The founders have likely miscalculated the necessary expenses and spent too much. And now they're looking for another investor in the project. An investor should think about sponsoring such a team. It's better for startuppers to immediately focus on the average market figures for this stage of the project so that at a crucial moment, they don't have to throw all their efforts in search of additional funding.
4. **Low qualification of developers in the team**\
   A startup is more likely to fail if the team doesn't have skilled technical people. These may not necessarily be in-house employees for whom you will need to pay insurance and vacation payments. You only have to remember that the absence of good programmers can be a valid basis for an investor not to finance a startup.
5. **MVP lack**\
   No matter how innovative the technology is, at first, this is essential to test the product itself. It's necessary to understand whether buyers are ready for this product and whether it'll be in demand on the market.\
   In startups, the creators regularly delay the product launch. They're striving to improve or modernize something. The question arises: is there any point in the product's existence that is in an endless stream of improvements and changes without entering the market and receiving feedback from users? For example, more options can be added after the product launch and its testing, when it becomes clear which features in your product are really needed by the market.
6. **Unduly stubbornness**\
   If startuppers have already received quite a few rejections from investors, and the project idea hasn't been transformed, they might be so stubborn that they won't agree to change the product concept or business model even if the market is screaming for it. Here we must distinguish between unreasonable stubbornness and necessary perseverance. Sometimes it’s worth abandoning a brilliant idea altogether and doing something that will surely be useful to future users.
7. **Failed negotiations**\
   When startups make more concessions to a business agent or fund to close the current round faster, this isn't always the right and profitable strategy. Contrary to startup concessions, investors may refuse to finance if they see excessive compliance and weakness in the founders' position in the negotiations. Thus, it's really essential to train the pitch before going to the investor.
8. **Shortage of prior agreements between the founders**\
   If the founders haven't yet agreed among themselves and haven't signed agreements that detail the expectations of each of the parties and the legal relationship between the founders, then, due to internal proceedings the project in the future may experience difficult times. Experienced investors and startups will likely be able to supplement this list with their examples of common mistakes, the elimination of which will significantly increase the chances for project success.

![Typical IT startup mistakes: or how to avoid failure](/static/images/blog/startup_mistakes_secondary.jpg "Typical IT startup mistakes: or how to avoid failure")

## How to build an efficient workflow?

Every startup begins with a small team or even a single enthusiast, so networking and referrals are influential. That's why it'll be more leisurely to complete a group of individuals you trust. A suitable team easily joins both soft and hard skills. Based on the activity field, such a team should include a technical director who comprehends dry figures, a sales manager who will develop cash flow, or a single individual who will speak with users and get feedback. Also, the functions and authorities that team members obtain are meaningful.

The operation scheme in each organization and group has been built independently. For some startups, rigid vertical management is appropriate (and it's typical), and for some, in contrast, employees must expand horizontally and agree on decisions together. Anyway, there should be no mess: someone should be in charge of significant areas. The founder should be able to outsource some functions, and leading managers should be able to separate the work then. Required elements should be a dashboard and precise work planning. Moreover, investors often require to see a dashboard, and only after that they decide to allocate funds.

## Make your product cozy

Today's startups can't put aside the issue of a comfortable and user-friendly design experience. You can't create products that only the programmers who created them can understand their interfaces. Remember that other people will use your development. Therefore, just like with customer support, you should consider finding the right UI/UX designers for you, which is an integral part of a fast-growing team of a technology company.

A product should be attractive because users like good design. They may not consciously notice this design, but subconsciously they'll choose a more visually beautiful solution. The second part of success is convenience. If you've developed a mobile app where it's impossible to hit a control with your finger, it'll be removed after the first five minutes of use. Yes, it may seem unfair, but it's the users who decide whether your product should or shouldn't be, so it's worth even holding a focus group to their amenity tips.

In conclusion, we'd like to add that an IT startup, like any other new business, is always a risk. For a project to be successful, you must consider many factors. Of course, not everyone is ready for this. At the same time, many developers are launching dozens of promising startups. Nevertheless, real success at the international level comes only to a few. And by contacting our company, you can't only avoid risks but also create a high-quality project that will definitely become successful!

<p>You'll definitely ask what's the purpose that only a few percent of many startups can play out. There are many factors, but the main one is humane. Organization, advertising, and consistency are the key to the success of any undertaking in business. However, some believe that IT is something that showers with money as you please. And this is the first mistake.</p>
<h2>What difficulties await startups at the very beginning?</h2>
<p>Before solving technical questions, firstly answer the following questions.</p>
<blockquote>
<p><em>What do you offer your clients? What's the goal of your business? Do you want to establish an office on the side, or will you work from home?</em></p>
</blockquote>
<p>The answers will help you find the right track of business for your company. The main task is to reduce risks. And it depends on whether you take just anyone or the specialists you definitely need into the team.</p>
<p>At this stage, when there is a limited budget, what's usually done is the following: at first, people try to figure it out on their own or with the help of their friends or acquaintances. Under no circumstances do this. If you can't hire a computer technician, get free professional advice. And, in principle, it's better to pay an expert for 3 hours than to pay someone less, but for 20 hours. Therefore, it's extremely important to invite specialists and do everything as it should be. Otherwise, a miser pays twice. You can pay the minimum to a friend who, after all, will piece everything together or to a novice freelancer on the stock exchange for technical specialists. And then you'll have to rewrite everything after them, not to mention that it'll take much more time. After all, they can tell you the time you want, but, for sure, the deadlines will be delayed eventually.</p>
<p>The leading concern of all startups is the lack of business culture. They want to excel first and foremost. However, without investment in qualified employees, everything leads only to chaos, and the result will be deplorable.</p>
<h2>The primary mistakes of IT startups</h2>
<p>Everything ingenious is simple, but not everything simple is ingenious. In fact, an IT startup and an already developed IT project is a pretty mundane business that merely has its specifics. We'll omit examples of deliberately false innovations or those that were originally created for further sale. More importantly, why do the live projects of ambitious individuals fail?</p>
<p>Analyzing the negative experience in building projects in the IT field, we can assume that investors don't always pay due attention to the analysis of common errors, and novice entrepreneurs continue to make mistakes when working on startups. Mistakes can be different. However, among them, there are the most common ones that can be taken into account when planning a business.</p>
<ol>
<li><strong>Wrong niche choice</strong>
An investor needs to know the project niche choice: the team experience, understanding the market needs, or irrational factors.
Examples when startuppers choose a niche by mistake:
• Projects are formed in too narrow niches (to avoid competition), and this won't allow the project to scale in the future: the target audience will be limited;
• A novice entrepreneur is going to invent something new, not being an expert in their field, and not having many years of experience in it;
• A startup is trying to clone an already successful project without having financial, technical, and human resources similar in volume and quality to a prototype. While the clone is to compete with the original version in the same market.</li>
<li><strong>Lack of user knowledge</strong><br>
Sometimes startups say the following: our customers are the whole market; or let’s make a product that will definitely become successful thanks to the viral impact! To really understand what the market needs, you need to set up quality feedback with your potential users. Knowing how the team studies customers, you can predict the likelihood of project success in the future.</li>
<li><strong>Insufficient funding</strong><br>
The startup has been launched, but the project team doesn't have enough money to move to the next stage. The founders have likely miscalculated the necessary expenses and spent too much. And now they're looking for another investor in the project. An investor should think about sponsoring such a team. It's better for startuppers to immediately focus on the average market figures for this stage of the project so that at a crucial moment, they don't have to throw all their efforts in search of additional funding.</li>
<li><strong>Low qualification of developers in the team</strong><br>
A startup is more likely to fail if the team doesn't have skilled technical people. These may not necessarily be in-house employees for whom you will need to pay insurance and vacation payments. You only have to remember that the absence of good programmers can be a valid basis for an investor not to finance a startup.</li>
<li><strong>MVP lack</strong><br>
No matter how innovative the technology is, at first, this is essential to test the product itself. It's necessary to understand whether buyers are ready for this product and whether it'll be in demand on the market.<br>
In startups, the creators regularly delay the product launch. They're striving to improve or modernize something. The question arises: is there any point in the product's existence that is in an endless stream of improvements and changes without entering the market and receiving feedback from users? For example, more options can be added after the product launch and its testing, when it becomes clear which features in your product are really needed by the market.</li>
<li><strong>Unduly stubbornness</strong><br>
If startuppers have already received quite a few rejections from investors, and the project idea hasn't been transformed, they might be so stubborn that they won't agree to change the product concept or business model even if the market is screaming for it. Here we must distinguish between unreasonable stubbornness and necessary perseverance. Sometimes it’s worth abandoning a brilliant idea altogether and doing something that will surely be useful to future users.</li>
<li><strong>Failed negotiations</strong><br>
When startups make more concessions to a business agent or fund to close the current round faster, this isn't always the right and profitable strategy. Contrary to startup concessions, investors may refuse to finance if they see excessive compliance and weakness in the founders' position in the negotiations. Thus, it's really essential to train the pitch before going to the investor.</li>
<li><strong>Shortage of prior agreements between the founders</strong><br>
If the founders haven't yet agreed among themselves and haven't signed agreements that detail the expectations of each of the parties and the legal relationship between the founders, then, due to internal proceedings the project in the future may experience difficult times. Experienced investors and startups will likely be able to supplement this list with their examples of common mistakes, the elimination of which will significantly increase the chances for project success.</li>
</ol>
<p><img src="/static/images/blog/startup_mistakes_secondary.jpg" alt="Typical IT startup mistakes: or how to avoid failure" title="Typical IT startup mistakes: or how to avoid failure"></p>
<h2>How to build an efficient workflow?</h2>
<p>Every startup begins with a small team or even a single enthusiast, so networking and referrals are influential. That's why it'll be more leisurely to complete a group of individuals you trust. A suitable team easily joins both soft and hard skills. Based on the activity field, such a team should include a technical director who comprehends dry figures, a sales manager who will develop cash flow, or a single individual who will speak with users and get feedback. Also, the functions and authorities that team members obtain are meaningful.</p>
<p>The operation scheme in each organization and group has been built independently. For some startups, rigid vertical management is appropriate (and it's typical), and for some, in contrast, employees must expand horizontally and agree on decisions together. Anyway, there should be no mess: someone should be in charge of significant areas. The founder should be able to outsource some functions, and leading managers should be able to separate the work then. Required elements should be a dashboard and precise work planning. Moreover, investors often require to see a dashboard, and only after that they decide to allocate funds.</p>
<h2>Make your product cozy</h2>
<p>Today's startups can't put aside the issue of a comfortable and user-friendly design experience. You can't create products that only the programmers who created them can understand their interfaces. Remember that other people will use your development. Therefore, just like with customer support, you should consider finding the right UI/UX designers for you, which is an integral part of a fast-growing team of a technology company.</p>
<p>A product should be attractive because users like good design. They may not consciously notice this design, but subconsciously they'll choose a more visually beautiful solution. The second part of success is convenience. If you've developed a mobile app where it's impossible to hit a control with your finger, it'll be removed after the first five minutes of use. Yes, it may seem unfair, but it's the users who decide whether your product should or shouldn't be, so it's worth even holding a focus group to their amenity tips.</p>
<p>In conclusion, we'd like to add that an IT startup, like any other new business, is always a risk. For a project to be successful, you must consider many factors. Of course, not everyone is ready for this. At the same time, many developers are launching dozens of promising startups. Nevertheless, real success at the international level comes only to a few. And by contacting our company, you can't only avoid risks but also create a high-quality project that will definitely become successful!</p>


Typical IT startup mistakes: or how to avoid failure?

What's the benefit of a mobile app design before its creation? As a rule, creating a complex project by intuition turns it into an endless long-term construction with unpredictable exits in unnecessary iterations, unwanted actions, and the blind spot between the customer and developer teams.

On the contrary, a well-conducted design stage will let you see a transparent picture of the forthcoming work in its entirety and not go blindly. However, with a mutually clear understanding of what, why and for whom it's being done, how long it'll take, and what's the amount of investment required.

## Stages of creating a mobile app

Once you've decided on the basic concept of your future app, it's time to turn to a development contractor. What stages of work await you, what do you have to do, and what to get?\
Let's conveniently classify the independent app creation into four stages: preparation, development, launch and testing, promotion and support.

### **I. Preparation**

At this stage, you're to decide for whom, why, and how the app will be developed. All this information needs to be collected in one document. It'll be the foothold for all participants in the process.

**1.** The first and most significant thing is the **choice of a contractor.** It's a very influential stage because, among the many offers on the market, you need to choose one company with experience, approach and values that ​​will impress you. And you'll be able to cooperate fruitfully. Don't rush to pick. Study all offers carefully and accurately compare. Don't be afraid to ask potential partners for information. As a result, you'll find a company with which you can comfortably cooperate and get an excellent result.

**2. Market research.** This stage isn't offered in all companies, but we prefer to conduct it to get an accurate assessment and idea of ​​what we're developing the product for.

For whom? We determine the target audience – for whom we create the app.\
\
What for? We describe what problem the target audience has and how the app will solve it. From here it follows – what's the benefit for the company from the app? Realizing for whom and why you're making the app is critical. Without understanding, there'll be no real benefit. It means that the app won't be used.\
\
What do others have? Competitive analysis is a mandatory stage of preparation. Analyze what similar mobile apps are in the market. Try the most popular ones: note what's convenient and inconvenient, what's missing, and what features are outstanding. It's also helpful to look at the reviews. They can be found directly on the application page in the market or on Google.\
\
What then? It's an optional step but a useful one. Think about how the app will fit into your overall promotion ecosystem, what chances it has for development, and whether you have the forces, time and money for support.

**3.** **Strategy formation.** It's necessary to think about further development and product promotion immediately because it's urgent to lay some tools for this at the initial stage of development. As a result, you get a detailed roadmap of your product, which will help you move in the right direction and coordinate all actions accordingly. 

> *The result of the preparation is a fully prepared description of the future app with the target audience, functionality and business requirements.*

### **II. Development**

At this stage, you're to start thinking ahead about all details and functions of your app. Also, you need to visualize this app with UI/UX designers and begin the first steps of the app building with developers.

**1. Prototyping.** Here the development team creates a schematic prototype of the future app to think through and consider all the elements and their interactions. This stage helps to see the broad picture of the new app and evaluate its usability and viability in general.

Here you better concentrate on the problem of the target audience that you identified in the previous step. Based on this, describe a list of main functions. Then assemble them into a typical application script. For this, the story frame method comes in handy: these are draft screens that your application will consist of. They contain nothing but text. Roughly speaking, it's a dialogue between the user and the app: the application offers – the user reacts – the app responds, and so on.

At this stage, the logic emerges: how many screens will be needed, what they'll be, what's better to combine or divide, where just text is required, and where an illustration is necessary. And already based on story frames, you'll build the final screens of your app. You don’t have to change the logic on the fly and make sweeping changes.

**2. Design.** At this stage, visual solutions for the app are created according to all your requirements. The UI/UX designer builds the logic of interaction between the registration pages and authorization screens, data filling, personal account, and so on. The designer also develops the appearance of the future service following the terms of reference and corporate identity: selects a color scheme, fonts, draws icons, buttons, push notifications, sliders, etc.

**3.** And finally, **the development** itself. Programmers create the client and server part of the program, integrate all the necessary services and assemble the program together. One of the labor-intensive stages includes architecture elaboration and writing code. And it's divided into Back-end and Front-end development. Mobile developers must know the project concept, its uniqueness and be included in all processes to assess the idea viability and realize the customer's wishes.

Here Front-end programmers develop a thoughtful and tested client interface and platform logic. Back-end developers create a server to store and exchange information. Specialists prefer a programming language for writing code, hosting the server and API, and they build a database management system. The better the parameters are chosen, the faster the app will run.

> *The result of development is the first working version of the application or so-called MVP.*

![app creation](/static/images/blog/blog-app-create-secondary.jpg "app creation")

### III. Launch and testing

In the third stage, you'll have to test your app during its creation process and prepare it for release.

**1.** The first phase here is **testing.** It rarely starts after development. More often, it's done in parallel, beginning with the formation of a strategy to make sure how the product works at each stage. The sooner you start testing, the more you can save. However, a mistake in the early stages of development is several times cheaper than before the release, no matter how paradoxical it may sound.

Before you deploy the app release to the public, you need to test it and fix all the bugs and errors found in the logic. The easiest option is to install it on the team's phones and actively use it for at least a few days. It's best to involve a focus group – people from outside who fit the description of the target audience and aren't yet familiar with the project. Beta testing is always a good tactic.

Don't leave testing until the last minute. If serious issues are discovered, the release date will be pushed back, which can cost you time and money. It's preferably to take a few weeks for testing – let it go through in a deep and calm mode, and you'll definitely have time to debug before the release than to receive negative reviews on the page every hour after publishing in the store. In this regard, it's always better to trust the experts. After all, based on experience, we can say exactly what and when it's better to test.

**2. Launch.** When the product is ready, tested and, if necessary, improved, it can be brought to the market, uploaded to the app stores and started to be promoted as planned.

Most importantly, before launching, it's essential to carefully study the Google Play Store and Apple App Store rules and prepare page screenshots, a marketing plan and a description. After downloading, the stores scan all the information and the project relevance. And they give a conclusion: whether they publish this app or not. If the implementation goes off without a hitch, it'll be available for download in a few days.

> *The result of the launch and testing is a beta version of the app, tested on a group of users.*

Beta version is the intensive use of an almost finished version of the product to identify the maximum number of errors in its operation for their subsequent elimination before the final product release to the market and the mass consumer. These are newer, experimental versions of apps already available in the public domain.

### IV. Promotion and support

At the last but significant stage, you're to prepare an advertisement for your app and provide the needed technical support to develop the application and always make it better.

**1. Promotion.** Even before the launch, it would be good to announce the release and attract attention and interest in the future app. And when the finished tested app is ready, it can also be launched in advertising. Offer the app to site visitors, announce its release on social networks and make mailings to the base of regular customers. Upload to the app store – Google Play or App Store.

Beyond just an app, it's good practice to have one landing page or even more. Landing pages have become a must-have marketing solution for any kind of business. It isn't enough just to make a website and breathe easy. Of course, websites are necessary, they form the first impression of your brand, but landing pages are part of this impression. In some cases, they work even more efficiently.

**2.** The next phase is **support and further development.** We provide technical support to our customers because the initial stage of active work with the app is always complex, and questions or problems may arise. Having made the first app launch is far from everything, and it's meaningful to understand this. You need to properly analyze the first release and collect the first feedback to improve your app even more. Also it's obligatory to refine new functions, add features and monitor compliance with user expectations.

After the launch, you'll be able to analyze which sections are the most well-liked and which aren't very popular, how many people have completed the target actions, and which pages should be improved. Carefully study and process all incoming data; they will help refine the app and remove unnecessary functions. The analytics process is almost endless, so you'll need technical support to fix and quickly resolve current difficulties, optimize the app and give it another brush.

> *The result of promotion and support is the app has entered the market. It's often necessary and rightly so to support and develop it.*

**Below you can find a checklist you need to do to build an app:**

* choice of a contractor;
* market research;
* strategy formation;
* prototyping;
* design;
* development;
* testing;
* launch;
* promotion;
* support;
* further development.

As you can see, the stages of developing a mobile app are logical and understandable. A good plan and following the development stages will help you save time and money when creating a mobile app.

The described stages are a classic version of the development process. However, we always discuss this process with each new client because it's noteworthy for us to synchronize with the customer and make the development process convenient and understandable. We can meet the individual client's needs and provide totally any service separately.

If you decide that you need a mobile app, think again. Will it solve your future user's problems? Do you really want to create an effective, high-quality and profitable app? Does it have something that no other existing product has? Are there enough forces and means to release the first version in order to collect investments later? Are you ready to promote and support it? If you have any doubts or questions, write to us. We'll share our experience and knowledge and definitely help you.

<p>What's the benefit of a mobile app design before its creation? As a rule, creating a complex project by intuition turns it into an endless long-term construction with unpredictable exits in unnecessary iterations, unwanted actions, and the blind spot between the customer and developer teams.</p>
<p>On the contrary, a well-conducted design stage will let you see a transparent picture of the forthcoming work in its entirety and not go blindly. However, with a mutually clear understanding of what, why and for whom it's being done, how long it'll take, and what's the amount of investment required.</p>
<h2>Stages of creating a mobile app</h2>
<p>Once you've decided on the basic concept of your future app, it's time to turn to a development contractor. What stages of work await you, what do you have to do, and what to get?<br>
Let's conveniently classify the independent app creation into four stages: preparation, development, launch and testing, promotion and support.</p>
<h3><strong>I. Preparation</strong></h3>
<p>At this stage, you're to decide for whom, why, and how the app will be developed. All this information needs to be collected in one document. It'll be the foothold for all participants in the process.</p>
<p><strong>1.</strong> The first and most significant thing is the <strong>choice of a contractor.</strong> It's a very influential stage because, among the many offers on the market, you need to choose one company with experience, approach and values that ​​will impress you. And you'll be able to cooperate fruitfully. Don't rush to pick. Study all offers carefully and accurately compare. Don't be afraid to ask potential partners for information. As a result, you'll find a company with which you can comfortably cooperate and get an excellent result.</p>
<p><strong>2. Market research.</strong> This stage isn't offered in all companies, but we prefer to conduct it to get an accurate assessment and idea of ​​what we're developing the product for.</p>
<p>For whom? We determine the target audience – for whom we create the app.<br>
<br>
What for? We describe what problem the target audience has and how the app will solve it. From here it follows – what's the benefit for the company from the app? Realizing for whom and why you're making the app is critical. Without understanding, there'll be no real benefit. It means that the app won't be used.<br>
<br>
What do others have? Competitive analysis is a mandatory stage of preparation. Analyze what similar mobile apps are in the market. Try the most popular ones: note what's convenient and inconvenient, what's missing, and what features are outstanding. It's also helpful to look at the reviews. They can be found directly on the application page in the market or on Google.<br>
<br>
What then? It's an optional step but a useful one. Think about how the app will fit into your overall promotion ecosystem, what chances it has for development, and whether you have the forces, time and money for support.</p>
<p><strong>3.</strong> <strong>Strategy formation.</strong> It's necessary to think about further development and product promotion immediately because it's urgent to lay some tools for this at the initial stage of development. As a result, you get a detailed roadmap of your product, which will help you move in the right direction and coordinate all actions accordingly.</p>
<blockquote>
<p><em>The result of the preparation is a fully prepared description of the future app with the target audience, functionality and business requirements.</em></p>
</blockquote>
<h3><strong>II. Development</strong></h3>
<p>At this stage, you're to start thinking ahead about all details and functions of your app. Also, you need to visualize this app with UI/UX designers and begin the first steps of the app building with developers.</p>
<p><strong>1. Prototyping.</strong> Here the development team creates a schematic prototype of the future app to think through and consider all the elements and their interactions. This stage helps to see the broad picture of the new app and evaluate its usability and viability in general.</p>
<p>Here you better concentrate on the problem of the target audience that you identified in the previous step. Based on this, describe a list of main functions. Then assemble them into a typical application script. For this, the story frame method comes in handy: these are draft screens that your application will consist of. They contain nothing but text. Roughly speaking, it's a dialogue between the user and the app: the application offers – the user reacts – the app responds, and so on.</p>
<p>At this stage, the logic emerges: how many screens will be needed, what they'll be, what's better to combine or divide, where just text is required, and where an illustration is necessary. And already based on story frames, you'll build the final screens of your app. You don’t have to change the logic on the fly and make sweeping changes.</p>
<p><strong>2. Design.</strong> At this stage, visual solutions for the app are created according to all your requirements. The UI/UX designer builds the logic of interaction between the registration pages and authorization screens, data filling, personal account, and so on. The designer also develops the appearance of the future service following the terms of reference and corporate identity: selects a color scheme, fonts, draws icons, buttons, push notifications, sliders, etc.</p>
<p><strong>3.</strong> And finally, <strong>the development</strong> itself. Programmers create the client and server part of the program, integrate all the necessary services and assemble the program together. One of the labor-intensive stages includes architecture elaboration and writing code. And it's divided into Back-end and Front-end development. Mobile developers must know the project concept, its uniqueness and be included in all processes to assess the idea viability and realize the customer's wishes.</p>
<p>Here Front-end programmers develop a thoughtful and tested client interface and platform logic. Back-end developers create a server to store and exchange information. Specialists prefer a programming language for writing code, hosting the server and API, and they build a database management system. The better the parameters are chosen, the faster the app will run.</p>
<blockquote>
<p><em>The result of development is the first working version of the application or so-called MVP.</em></p>
</blockquote>
<p><img src="/static/images/blog/blog-app-create-secondary.jpg" alt="app creation" title="app creation"></p>
<h3>III. Launch and testing</h3>
<p>In the third stage, you'll have to test your app during its creation process and prepare it for release.</p>
<p><strong>1.</strong> The first phase here is <strong>testing.</strong> It rarely starts after development. More often, it's done in parallel, beginning with the formation of a strategy to make sure how the product works at each stage. The sooner you start testing, the more you can save. However, a mistake in the early stages of development is several times cheaper than before the release, no matter how paradoxical it may sound.</p>
<p>Before you deploy the app release to the public, you need to test it and fix all the bugs and errors found in the logic. The easiest option is to install it on the team's phones and actively use it for at least a few days. It's best to involve a focus group – people from outside who fit the description of the target audience and aren't yet familiar with the project. Beta testing is always a good tactic.</p>
<p>Don't leave testing until the last minute. If serious issues are discovered, the release date will be pushed back, which can cost you time and money. It's preferably to take a few weeks for testing – let it go through in a deep and calm mode, and you'll definitely have time to debug before the release than to receive negative reviews on the page every hour after publishing in the store. In this regard, it's always better to trust the experts. After all, based on experience, we can say exactly what and when it's better to test.</p>
<p><strong>2. Launch.</strong> When the product is ready, tested and, if necessary, improved, it can be brought to the market, uploaded to the app stores and started to be promoted as planned.</p>
<p>Most importantly, before launching, it's essential to carefully study the Google Play Store and Apple App Store rules and prepare page screenshots, a marketing plan and a description. After downloading, the stores scan all the information and the project relevance. And they give a conclusion: whether they publish this app or not. If the implementation goes off without a hitch, it'll be available for download in a few days.</p>
<blockquote>
<p><em>The result of the launch and testing is a beta version of the app, tested on a group of users.</em></p>
</blockquote>
<p>Beta version is the intensive use of an almost finished version of the product to identify the maximum number of errors in its operation for their subsequent elimination before the final product release to the market and the mass consumer. These are newer, experimental versions of apps already available in the public domain.</p>
<h3>IV. Promotion and support</h3>
<p>At the last but significant stage, you're to prepare an advertisement for your app and provide the needed technical support to develop the application and always make it better.</p>
<p><strong>1. Promotion.</strong> Even before the launch, it would be good to announce the release and attract attention and interest in the future app. And when the finished tested app is ready, it can also be launched in advertising. Offer the app to site visitors, announce its release on social networks and make mailings to the base of regular customers. Upload to the app store – Google Play or App Store.</p>
<p>Beyond just an app, it's good practice to have one landing page or even more. Landing pages have become a must-have marketing solution for any kind of business. It isn't enough just to make a website and breathe easy. Of course, websites are necessary, they form the first impression of your brand, but landing pages are part of this impression. In some cases, they work even more efficiently.</p>
<p><strong>2.</strong> The next phase is <strong>support and further development.</strong> We provide technical support to our customers because the initial stage of active work with the app is always complex, and questions or problems may arise. Having made the first app launch is far from everything, and it's meaningful to understand this. You need to properly analyze the first release and collect the first feedback to improve your app even more. Also it's obligatory to refine new functions, add features and monitor compliance with user expectations.</p>
<p>After the launch, you'll be able to analyze which sections are the most well-liked and which aren't very popular, how many people have completed the target actions, and which pages should be improved. Carefully study and process all incoming data; they will help refine the app and remove unnecessary functions. The analytics process is almost endless, so you'll need technical support to fix and quickly resolve current difficulties, optimize the app and give it another brush.</p>
<blockquote>
<p><em>The result of promotion and support is the app has entered the market. It's often necessary and rightly so to support and develop it.</em></p>
</blockquote>
<p><strong>Below you can find a checklist you need to do to build an app:</strong></p>
<ul>
<li>choice of a contractor;</li>
<li>market research;</li>
<li>strategy formation;</li>
<li>prototyping;</li>
<li>design;</li>
<li>development;</li>
<li>testing;</li>
<li>launch;</li>
<li>promotion;</li>
<li>support;</li>
<li>further development.</li>
</ul>
<p>As you can see, the stages of developing a mobile app are logical and understandable. A good plan and following the development stages will help you save time and money when creating a mobile app.</p>
<p>The described stages are a classic version of the development process. However, we always discuss this process with each new client because it's noteworthy for us to synchronize with the customer and make the development process convenient and understandable. We can meet the individual client's needs and provide totally any service separately.</p>
<p>If you decide that you need a mobile app, think again. Will it solve your future user's problems? Do you really want to create an effective, high-quality and profitable app? Does it have something that no other existing product has? Are there enough forces and means to release the first version in order to collect investments later? Are you ready to promote and support it? If you have any doubts or questions, write to us. We'll share our experience and knowledge and definitely help you.</p>


What you need to prepare  to create an app

Mobile applications have become a constant companion in our lives. With their help, we have fun and simplify our lives, make purchases or order certain services online, promote our business, increase our customer base, and multiply our profits.

Annually the quantity of mobile apps is increasing. According to Statista Digital Market Outlook, today, we are ready to pocket our whole life. In 2022, in the first quarter, in the App Store 2,110,063 apps are open to download, and 3,298,329 apps are downloadable in the Google Play Market.

> *Statista assesses that proceeds in most segments will extend over the next few years and achieve about $613 billion by 2025, and 95% of purchases will be online. So if you have your own business, it is long overdue to move it to a digital platform.*

Are you keen to build your mobile app from scratch? Sure thing! And today we will talk about how to do it. The number of mobile users is growing every day. A mobile app is a great option for a startup. A competent entrepreneur cannot fail to notice this trend and will do everything to join it. The main point that will spring to your mind is what development technology should be used to create an app? Undoubtedly, many people will immediately come to mind picking a native development, since previously it was considered the best, but is it so now? Let's find out together.

## Today we will dispel the most typical myths related to native mobile app development. Do not let them get in your way or mislead you.

### 1. Native development is more reasonable and profitable.

There is no such place since the native method is for developing user apps for Android or iOS. These apps have different technological architecture and software. Therefore, its development price will be higher in comparison with apps in React Native. After all, you cannot deploy the same software on various platforms, and it takes longer for developers to transform and rewrite the code, which increases expenses and the time of implementation. If a company desires to create separate apps for each platform, it might be bound to hire extra specialist developers.

For example, one programmer will focus on iOS app engineering while the other will focus on Android, which further increases the costs.

Despite the considerable list of benefits of native, clients do not always want to spend time and money on their development, enlisting several masters in the creation procedure. There's no wonder the cross-platform approach is more affordable than the native one. Building React Native apps without losing quality can be 30-50% cheaper than the budget target now, and all this is due to code reuse and prompter development, which directly affects the app price.

Also, regarding React Native, you may have heard the myth that more experience is required to achieve high performance, but this is not so. For example, RN tends to run at 60 frames per second. In most cases, cross-platform apps can work to the same criteria as native, provided the programmers have sufficient skills and experience.

Therefore, the best option in such cases is React Native, which permits you to make apps for any platform using standard web technologies. At the same time, implementation can be created by one person who has the necessary knowledge and experience. In fact, based on one development, you will get two apps for popular operating systems, spending less time and money on it.

### 2. Native development is always better.

You cannot say that native is always better because, in reality, it is not like that anymore. By all means, it used to be so, but cross-platform technologies made progress. Everything rides on the team, depending on who is in it. It is far from a secret that clients often complain and usually regret that they decided to save a lot of money and take a team from South Asia. So what kind of quality can we talk about if such people do not do their work properly? Or if the developer learned how to do native development only two months ago, did it twice and immediately forgot how to do it correctly just because of the lack of experience? And if the app works, it may break on the third day, for example, because all certain criteria and nuances in its creation will not be taken into account.

While using native development, you can find some differences in navigation and design between iOS and Android, which are eliminated by default with React Native due to the shared codebase. It helps develop a consistent app brand identity across both platforms with less effort than if it was created in native development. When you work on two identical apps separately, there can be problems with the API: differences in versions for various platforms. And due to RN, development allows you to copy all the UI elements simply.

![icons](/static/images/blog/blog-myth-development-secondary.jpg "screen icons")

### 3. Native development covers a vaster user audience.

One of the great virtues which reduce the cost of developing React Native apps is popularity and community. RN has an enormous audience, and you do not have to determine which audience to target (iOS or Android users), as the cross-platform software works on both giving you access to a more extended user base. Cross-platform is also preferred for B2B apps where deployment time is of great importance.

As for native apps, we want to add that users do not want to install them. According to Google statistics, 50% of smartphone users are more likely to use a company or brand's mobile site because they do not want to download an application. React Native offers more opportunities for programmers to get a wider audience as such apps reach users of all types and mobile devices, regardless of their OS. It is significantly more cost-effective for the business than being on just one platform. If you immediately need to reach a larger audience and the app functionality is not complicated, it is easier and cheaper to use React Native.

### 4. Technical support for native development will be easy.

Releasing an app is only a tiny part of the story. Maintenance is necessary for the smooth operation of the app and the maintenance team to fix bugs and issues when the implementation process is completed. For the successful operation of the app, it is necessary to engage in advertising, analyze user feedback, release updates and fix bugs. You need to make great efforts to develop and improve your product – otherwise, there is no point in creating it, and using native development for two platforms takes twice as much time and resources.

Native app development requires high maintenance costs. Also, native development has difficulties with updates and maintenance. You will have to handle various builds on diverse frameworks. Since a native application is a complicated project that demands professional development and support, it will require significantly more fees than, for example, React Native.

The development flow of a cross-platform app is simpler. If you need to fix something, update it, this is done immediately for all platforms. With each release of a new feature for Android or iOS, it takes some time to modernize both apps to support the new features, while RN applications release updates to the stores faster. 

### 5. Native development is a cure.

The native process is considered the gold standard of the mobile app framework, but is it actually so? The speed of native development is slow. You cannot reuse native code for another platform and make mobile apps. Since app implementation targets only one platform, it can lead to wasted opportunities, especially if additional frameworks are not considered in advance. Admittedly reducing the target market can lead to a loss of earnings.

In this case, we advise building apps in React Native as it will reduce the time it takes to write the app. As mobile developers use the same codebase for multiple frameworks, you will break into the market faster in this way.\
Another disadvantage of native development is the increase in the number of programmers. Bringing in more development teams is also a development drawback. So you will have to spend more time with each group in the context of coordination. You will also have to explain the functionality and essentials according to each framework to carry out your work. If you decide to develop an app in React Native, you do not need to clarify everything individually because one app can do all your work on each platform.

In conclusion, we would like to add that application developers should exercise due care in the app development approach, regardless of baseless myths. After all, denying them native development remains a definitely good solution for highly specialized niches, in applications with an enormous number of integrations and customization, but just stop sticking to it, even if you were told so. Remember you have a choice and that creating a mobile app in React Native is not a challenging task. Building your mobile app is not as expensive as people think. It is just a matter of investing at the right time and place.

As you have noticed, the differences between RN and native development are pretty obvious. Nevertheless, if you want to build a good app really quickly, efficiently and at a low cost, test a hypothesis or get a new round of investments, then React Native is definitely suitable for building a mobile application. We believe it is the best decision to choose React Native for your application. If you still hesitate, contact us. Our team will help you. You may be sure that we will find the best solution for you.

<p>Mobile applications have become a constant companion in our lives. With their help, we have fun and simplify our lives, make purchases or order certain services online, promote our business, increase our customer base, and multiply our profits.</p>
<p>Annually the quantity of mobile apps is increasing. According to Statista Digital Market Outlook, today, we are ready to pocket our whole life. In 2022, in the first quarter, in the App Store 2,110,063 apps are open to download, and 3,298,329 apps are downloadable in the Google Play Market.</p>
<blockquote>
<p><em>Statista assesses that proceeds in most segments will extend over the next few years and achieve about $613 billion by 2025, and 95% of purchases will be online. So if you have your own business, it is long overdue to move it to a digital platform.</em></p>
</blockquote>
<p>Are you keen to build your mobile app from scratch? Sure thing! And today we will talk about how to do it. The number of mobile users is growing every day. A mobile app is a great option for a startup. A competent entrepreneur cannot fail to notice this trend and will do everything to join it. The main point that will spring to your mind is what development technology should be used to create an app? Undoubtedly, many people will immediately come to mind picking a native development, since previously it was considered the best, but is it so now? Let's find out together.</p>
<h2>Today we will dispel the most typical myths related to native mobile app development. Do not let them get in your way or mislead you.</h2>
<h3>1. Native development is more reasonable and profitable.</h3>
<p>There is no such place since the native method is for developing user apps for Android or iOS. These apps have different technological architecture and software. Therefore, its development price will be higher in comparison with apps in React Native. After all, you cannot deploy the same software on various platforms, and it takes longer for developers to transform and rewrite the code, which increases expenses and the time of implementation. If a company desires to create separate apps for each platform, it might be bound to hire extra specialist developers.</p>
<p>For example, one programmer will focus on iOS app engineering while the other will focus on Android, which further increases the costs.</p>
<p>Despite the considerable list of benefits of native, clients do not always want to spend time and money on their development, enlisting several masters in the creation procedure. There's no wonder the cross-platform approach is more affordable than the native one. Building React Native apps without losing quality can be 30-50% cheaper than the budget target now, and all this is due to code reuse and prompter development, which directly affects the app price.</p>
<p>Also, regarding React Native, you may have heard the myth that more experience is required to achieve high performance, but this is not so. For example, RN tends to run at 60 frames per second. In most cases, cross-platform apps can work to the same criteria as native, provided the programmers have sufficient skills and experience.</p>
<p>Therefore, the best option in such cases is React Native, which permits you to make apps for any platform using standard web technologies. At the same time, implementation can be created by one person who has the necessary knowledge and experience. In fact, based on one development, you will get two apps for popular operating systems, spending less time and money on it.</p>
<h3>2. Native development is always better.</h3>
<p>You cannot say that native is always better because, in reality, it is not like that anymore. By all means, it used to be so, but cross-platform technologies made progress. Everything rides on the team, depending on who is in it. It is far from a secret that clients often complain and usually regret that they decided to save a lot of money and take a team from South Asia. So what kind of quality can we talk about if such people do not do their work properly? Or if the developer learned how to do native development only two months ago, did it twice and immediately forgot how to do it correctly just because of the lack of experience? And if the app works, it may break on the third day, for example, because all certain criteria and nuances in its creation will not be taken into account.</p>
<p>While using native development, you can find some differences in navigation and design between iOS and Android, which are eliminated by default with React Native due to the shared codebase. It helps develop a consistent app brand identity across both platforms with less effort than if it was created in native development. When you work on two identical apps separately, there can be problems with the API: differences in versions for various platforms. And due to RN, development allows you to copy all the UI elements simply.</p>
<p><img src="/static/images/blog/blog-myth-development-secondary.jpg" alt="icons" title="screen icons"></p>
<h3>3. Native development covers a vaster user audience.</h3>
<p>One of the great virtues which reduce the cost of developing React Native apps is popularity and community. RN has an enormous audience, and you do not have to determine which audience to target (iOS or Android users), as the cross-platform software works on both giving you access to a more extended user base. Cross-platform is also preferred for B2B apps where deployment time is of great importance.</p>
<p>As for native apps, we want to add that users do not want to install them. According to Google statistics, 50% of smartphone users are more likely to use a company or brand's mobile site because they do not want to download an application. React Native offers more opportunities for programmers to get a wider audience as such apps reach users of all types and mobile devices, regardless of their OS. It is significantly more cost-effective for the business than being on just one platform. If you immediately need to reach a larger audience and the app functionality is not complicated, it is easier and cheaper to use React Native.</p>
<h3>4. Technical support for native development will be easy.</h3>
<p>Releasing an app is only a tiny part of the story. Maintenance is necessary for the smooth operation of the app and the maintenance team to fix bugs and issues when the implementation process is completed. For the successful operation of the app, it is necessary to engage in advertising, analyze user feedback, release updates and fix bugs. You need to make great efforts to develop and improve your product – otherwise, there is no point in creating it, and using native development for two platforms takes twice as much time and resources.</p>
<p>Native app development requires high maintenance costs. Also, native development has difficulties with updates and maintenance. You will have to handle various builds on diverse frameworks. Since a native application is a complicated project that demands professional development and support, it will require significantly more fees than, for example, React Native.</p>
<p>The development flow of a cross-platform app is simpler. If you need to fix something, update it, this is done immediately for all platforms. With each release of a new feature for Android or iOS, it takes some time to modernize both apps to support the new features, while RN applications release updates to the stores faster. </p>
<h3>5. Native development is a cure.</h3>
<p>The native process is considered the gold standard of the mobile app framework, but is it actually so? The speed of native development is slow. You cannot reuse native code for another platform and make mobile apps. Since app implementation targets only one platform, it can lead to wasted opportunities, especially if additional frameworks are not considered in advance. Admittedly reducing the target market can lead to a loss of earnings.</p>
<p>In this case, we advise building apps in React Native as it will reduce the time it takes to write the app. As mobile developers use the same codebase for multiple frameworks, you will break into the market faster in this way.<br>
Another disadvantage of native development is the increase in the number of programmers. Bringing in more development teams is also a development drawback. So you will have to spend more time with each group in the context of coordination. You will also have to explain the functionality and essentials according to each framework to carry out your work. If you decide to develop an app in React Native, you do not need to clarify everything individually because one app can do all your work on each platform.</p>
<p>In conclusion, we would like to add that application developers should exercise due care in the app development approach, regardless of baseless myths. After all, denying them native development remains a definitely good solution for highly specialized niches, in applications with an enormous number of integrations and customization, but just stop sticking to it, even if you were told so. Remember you have a choice and that creating a mobile app in React Native is not a challenging task. Building your mobile app is not as expensive as people think. It is just a matter of investing at the right time and place.</p>
<p>As you have noticed, the differences between RN and native development are pretty obvious. Nevertheless, if you want to build a good app really quickly, efficiently and at a low cost, test a hypothesis or get a new round of investments, then React Native is definitely suitable for building a mobile application. We believe it is the best decision to choose React Native for your application. If you still hesitate, contact us. Our team will help you. You may be sure that we will find the best solution for you.</p>


5 myths about native mobile app development

Do you know that in 2022 the mobile app market has grown significantly again? Just imagine you have a great idea to create a mobile app that should make an enormous ever-increasing profit. However, here everyone has a question: who will develop this app? And the option to ask your neighbor, the programmer, to do it seems to be good enough but doubtful. Choosing a contractor can always be risky. And making a decision will be even more difficult, especially if you have never faced the app development industry. It's exactly what we're going to get to the bottom of.

We'll probably scare you now, but the wrong choice can't only rain on your parade but generally put a stop to your idea, no matter how brilliant it may seem. An error in deciding a contractor can lead to wasted money, time and reputational damage: reviews of an unsuccessful app can go beyond the stores. Here are some steps that will help you avoid or reduce the likelihood of disappointment in picking a contractor.

## Choosing a contractor is one of the issues faced in the mobile app development

Everyone knows that a team of professionals will be able to turn an idea into a ready-made workable product, with which it's possible not only to excite the market but also to gain investment. Such a team should include UI/UX designers, an experienced manager for developing the concept and coordinating the work of the entire team, front-end and back-end developers or mobile developer, a QA, an analyst, and an experienced PM who will be able to organize the work of all these specialists properly and monitor the results from the inside, as well as prevent crisis moments. Here the first issue appears, namely, the choice of a contractor for the mobile app development. One person is unlikely to cope with such a volume of diverse work, and it's simply impossible to be an expert in all these areas.

> *It's easier and more correct to contact a company immediately where all the necessary specialists work rather than look for and piece everyone together. Believe us, sometimes it'll be even more expensive, not to mention the problems that may arise with every specialist individually.*

However, let's assume that an entrepreneur decides to deal with this issue on his/her own. The entrepreneur will have to spend time comprehending the project and realizing what specialists are needed. After that, it's necessary to find potential performers on numerous exchanges, assess their qualification level, discuss the project, conform their work and establish relationships.

Let's agree that choosing freelancers wouldn't be an entirely good idea. While working with your app, they may be unfamiliar with each other, which will complicate communication, and you'll be the only link connecting them. When choosing freelancers, you have no guarantees. As a rule, there are many risks, since they can work on several projects for various clients simultaneously. Nothing can insure you from this. Commonly in such cases, quality suffers, and they miss the deadlines. Also you'll have to issue tasks to everyone, handle the development process, transfer comments and resolve conflicts that inevitably arise between parties in the process who are working on the same team for the first time. Can you direct an orchestra? It's about the same here.

Of course, going directly to the company and fully hiring professionals for outstaffing for the project look much more expensive, but it's by no means always the case. A company where all the specialists are already in the state looks like a much preferable option. You need to tell your idea to the manager, and the team will do the rest. Furthermore, you can be sure it won't do without your participation, but you'll have to agree on the details; so that finally, you get exactly what you previously wanted. In both cases, you have to achieve the desired result, but the question is what this path will be.

## What can go wrong when choosing a contractor, and how do you understand that everything is going badly with development at an early stage?

1. **You don't get questions.** And if questions aren't asked, then it's an occasion to think. Often, customers mistakenly believe that many questions are a sign of the incompetence of the outsourcing team. In fact, the more inquiries asked, the better. Of course, these should be accurate inquiries and not simply to ask. Not a single requirements list, even the most detailed, is exhaustive.
2. **You are completely suspended from the process**. Sure thing it's convenient, but you always need to keep your finger on the pulse, especially if you are collaborating for the first time. If the project team doesn't show intermediate results, breaks deadlines and doesn't make contact, everything is already awful. Risks can be reduced by the full immersion of the customer in the project.
3. **The preliminary budget calculation turns out to be totally at variance with the facts.** If the project is accepted for work, it's given a high-level estimate that the customer understands the budget. The cost estimate accuracy depends on how detailed and thoughtful the customer is in the requirements list. Nobody offers you the Discovery phase or neglects it. You think it can save the budget, but unfortunately, it can't. It's both the task statement and the necessary integrations with the customer's systems. The efficiency will be better if the contractor is familiar with these systems. If they are developed on the customer's side, and there is no clear description of how they will work, the accuracy of the forecast is reduced. If the requirements list is all settled, but there are still no specifics with the budget, something goes wrong. For this, the Discovery phase is needed at the beginning of the project. Only after this and writing the documentation and specifications, you can accurately estimate the budget for the project.
4. **They don't offer an alternative.** Customers need to hear alternative quotations if they entrusted the outsourcing team with such a way of technical expertise. Imagine the incoming situation: development didn't go according to plan. It turned out that either the deadlines have been extended, not in your favor, the budget has been overgrown, or there is no alternative to the functionality discussed earlier. An acceptable contractor will reasonably explain why this's so and offer another option for solving the customer's business concern.

Moreover, these offers can often help you save money or achieve higher rates. Literate loyal contractors, who are in tune for reputation and long-term partnership, still go to the customer with such offers, while it looks unprofitable for them in the short term. Please pay attention that it's a marker that you can work with the contractor for a long time. At the same time, the absence of such offers doesn't mean everything is rotten. Perhaps they don't just exist in your case.

![puzzle](/static/images/blog/blog-choose-contractor-secondary.jpg "contractor team")

## How to search for a team?

The very first thing customers usually do is decide whether they will need in-house, outstaffing, outsourcing development, or even a freelancer. So let's make it clear. In-house is the formation of a team within your company. In outstaffing, an intermediary company offers you the staff, but unlike outsourcing, you manage these specialists. However, if one of the staff doesn't cope with the tasks, the outstaffing company will change it.

Outsourcing is a company that implements your project under its own control, and all processes will go inside the contractor's company. Typically, outsourcing teams execute most projects. Their review is the most diverse, there are run-in solutions in their experience, and constant involvement in the market allows them to follow the latest ideas.\
\
The quality and content of the website of an IT company should be appropriate because it's a brand identity, face and a point of lead generation. It'll be strange if the company doesn't check it, doesn't improve it and falls short of the target. Through the site, the client can get acquainted with the portfolio of tasks of the previous clients. As the matter stands, it's also worth paying attention to how alive the resource is, whether the content is relevant and whether it corresponds to modern trends.

## What to look for when picking a contractor?

First, remember to rate the development company according to the following standards. It will allow you to protect yourself from an unscrupulous contractor, not to waste money and not to get a raw product in the end.

1. **Experience**\
   You probably know that if developers have already made such an app, they know all traps and pitfalls and comprehend how to optimize the process. It will take into account the experience of predecessors and reduce development costs.\
   Pay attention to who will make the app. Some companies hire freelancers for every project. And this isn't good practice. You might be better off focusing on an already established team, don't you think? Of course, it likely won't be a large company where programmers come and go or where they're constantly "resold" but a small and professional team that looks for a suitable project. It's a guarantee that the contractors know how to work in a team, and that's the only way to achieve a worthwhile result.
2. **Reviews**\
   Remember that people always write and talk about a reliable contractor. Reviews and video reviews on the website and social networks and participation in the ratings of mobile app developers indicate that the contractors have received recognition from customers and colleagues and know their business well.\
   The comments from satisfied customers speak volumes. However, you must be careful because companies can write anything on their websites and portfolios. A reference letter from a client is the best proof, and what's even better is to call and ask the client directly.
3. **Cost**\
   The next step will also assist you. Compare the cost the contractor wants with the price of other companies in the IT market. It will help to understand how adequately the contractors evaluate their work. As a result, you won't overpay for development and won't work with those who are ready to make an app for a suspiciously low price and, most likely, won't show the desired result.
4. **Transparency**\
   Ponder a question: is the contractor ready to contact you to communicate with the team? Will this company provide you with access to a task tracker to estimate the time it takes to work? Will you get access to the source code? The more transparent the relationship between the customer and contractors, the more likely the product will be successful.
5. **Speed**\
   Pay attention to how quickly the contractor prepared a commercial offer and how fast the manager answered questions. It will definitely help to realize how the processes in the contractor's company are arranged. If you got everything at the stage of discussing the project, our best guess is that it will be clear at the development stage. However, an exact calculation can still be given only after the Discovery phase.

## Checklist for choosing the right contractor

* Understanding the customer's industry and its characteristics.
* Qualification of the dedicated project manager and the team. Teamwork.
* Vendor's prior experience: cases, clients, awards.
* Ease of communication: you are on the same page.
* Interest in you as a client. Make sure the contractor is taking on your project because of great interest in working on it, not out of need.

Finally, you can face many companies on the market, but in a real sense, it can be hard to find a loyal team. As a result, there are no perfect contractors for everyone; it'll be different for everyone; it's noteworthy to feel and understand that you are in tune. Realize whether you have the same valuables and if you like this team. It's significant to feel comfortable next to the contractor, so working together will be faster and easier. We hope this algorithm will allow you to save time when choosing a contractor and release the app on time and without unforeseen situations. In turn, our company is always ready to help you!

<p>Do you know that in 2022 the mobile app market has grown significantly again? Just imagine you have a great idea to create a mobile app that should make an enormous ever-increasing profit. However, here everyone has a question: who will develop this app? And the option to ask your neighbor, the programmer, to do it seems to be good enough but doubtful. Choosing a contractor can always be risky. And making a decision will be even more difficult, especially if you have never faced the app development industry. It's exactly what we're going to get to the bottom of.</p>
<p>We'll probably scare you now, but the wrong choice can't only rain on your parade but generally put a stop to your idea, no matter how brilliant it may seem. An error in deciding a contractor can lead to wasted money, time and reputational damage: reviews of an unsuccessful app can go beyond the stores. Here are some steps that will help you avoid or reduce the likelihood of disappointment in picking a contractor.</p>
<h2>Choosing a contractor is one of the issues faced in the mobile app development</h2>
<p>Everyone knows that a team of professionals will be able to turn an idea into a ready-made workable product, with which it's possible not only to excite the market but also to gain investment. Such a team should include UI/UX designers, an experienced manager for developing the concept and coordinating the work of the entire team, front-end and back-end developers or mobile developer, a QA, an analyst, and an experienced PM who will be able to organize the work of all these specialists properly and monitor the results from the inside, as well as prevent crisis moments. Here the first issue appears, namely, the choice of a contractor for the mobile app development. One person is unlikely to cope with such a volume of diverse work, and it's simply impossible to be an expert in all these areas.</p>
<blockquote>
<p><em>It's easier and more correct to contact a company immediately where all the necessary specialists work rather than look for and piece everyone together. Believe us, sometimes it'll be even more expensive, not to mention the problems that may arise with every specialist individually.</em></p>
</blockquote>
<p>However, let's assume that an entrepreneur decides to deal with this issue on his/her own. The entrepreneur will have to spend time comprehending the project and realizing what specialists are needed. After that, it's necessary to find potential performers on numerous exchanges, assess their qualification level, discuss the project, conform their work and establish relationships.</p>
<p>Let's agree that choosing freelancers wouldn't be an entirely good idea. While working with your app, they may be unfamiliar with each other, which will complicate communication, and you'll be the only link connecting them. When choosing freelancers, you have no guarantees. As a rule, there are many risks, since they can work on several projects for various clients simultaneously. Nothing can insure you from this. Commonly in such cases, quality suffers, and they miss the deadlines. Also you'll have to issue tasks to everyone, handle the development process, transfer comments and resolve conflicts that inevitably arise between parties in the process who are working on the same team for the first time. Can you direct an orchestra? It's about the same here.</p>
<p>Of course, going directly to the company and fully hiring professionals for outstaffing for the project look much more expensive, but it's by no means always the case. A company where all the specialists are already in the state looks like a much preferable option. You need to tell your idea to the manager, and the team will do the rest. Furthermore, you can be sure it won't do without your participation, but you'll have to agree on the details; so that finally, you get exactly what you previously wanted. In both cases, you have to achieve the desired result, but the question is what this path will be.</p>
<h2>What can go wrong when choosing a contractor, and how do you understand that everything is going badly with development at an early stage?</h2>
<ol>
<li><strong>You don't get questions.</strong> And if questions aren't asked, then it's an occasion to think. Often, customers mistakenly believe that many questions are a sign of the incompetence of the outsourcing team. In fact, the more inquiries asked, the better. Of course, these should be accurate inquiries and not simply to ask. Not a single requirements list, even the most detailed, is exhaustive.</li>
<li><strong>You are completely suspended from the process</strong>. Sure thing it's convenient, but you always need to keep your finger on the pulse, especially if you are collaborating for the first time. If the project team doesn't show intermediate results, breaks deadlines and doesn't make contact, everything is already awful. Risks can be reduced by the full immersion of the customer in the project.</li>
<li><strong>The preliminary budget calculation turns out to be totally at variance with the facts.</strong> If the project is accepted for work, it's given a high-level estimate that the customer understands the budget. The cost estimate accuracy depends on how detailed and thoughtful the customer is in the requirements list. Nobody offers you the Discovery phase or neglects it. You think it can save the budget, but unfortunately, it can't. It's both the task statement and the necessary integrations with the customer's systems. The efficiency will be better if the contractor is familiar with these systems. If they are developed on the customer's side, and there is no clear description of how they will work, the accuracy of the forecast is reduced. If the requirements list is all settled, but there are still no specifics with the budget, something goes wrong. For this, the Discovery phase is needed at the beginning of the project. Only after this and writing the documentation and specifications, you can accurately estimate the budget for the project.</li>
<li><strong>They don't offer an alternative.</strong> Customers need to hear alternative quotations if they entrusted the outsourcing team with such a way of technical expertise. Imagine the incoming situation: development didn't go according to plan. It turned out that either the deadlines have been extended, not in your favor, the budget has been overgrown, or there is no alternative to the functionality discussed earlier. An acceptable contractor will reasonably explain why this's so and offer another option for solving the customer's business concern.</li>
</ol>
<p>Moreover, these offers can often help you save money or achieve higher rates. Literate loyal contractors, who are in tune for reputation and long-term partnership, still go to the customer with such offers, while it looks unprofitable for them in the short term. Please pay attention that it's a marker that you can work with the contractor for a long time. At the same time, the absence of such offers doesn't mean everything is rotten. Perhaps they don't just exist in your case.</p>
<p><img src="/static/images/blog/blog-choose-contractor-secondary.jpg" alt="puzzle" title="contractor team"></p>
<h2>How to search for a team?</h2>
<p>The very first thing customers usually do is decide whether they will need in-house, outstaffing, outsourcing development, or even a freelancer. So let's make it clear. In-house is the formation of a team within your company. In outstaffing, an intermediary company offers you the staff, but unlike outsourcing, you manage these specialists. However, if one of the staff doesn't cope with the tasks, the outstaffing company will change it.</p>
<p>Outsourcing is a company that implements your project under its own control, and all processes will go inside the contractor's company. Typically, outsourcing teams execute most projects. Their review is the most diverse, there are run-in solutions in their experience, and constant involvement in the market allows them to follow the latest ideas.<br>
<br>
The quality and content of the website of an IT company should be appropriate because it's a brand identity, face and a point of lead generation. It'll be strange if the company doesn't check it, doesn't improve it and falls short of the target. Through the site, the client can get acquainted with the portfolio of tasks of the previous clients. As the matter stands, it's also worth paying attention to how alive the resource is, whether the content is relevant and whether it corresponds to modern trends.</p>
<h2>What to look for when picking a contractor?</h2>
<p>First, remember to rate the development company according to the following standards. It will allow you to protect yourself from an unscrupulous contractor, not to waste money and not to get a raw product in the end.</p>
<ol>
<li><strong>Experience</strong><br>
You probably know that if developers have already made such an app, they know all traps and pitfalls and comprehend how to optimize the process. It will take into account the experience of predecessors and reduce development costs.<br>
Pay attention to who will make the app. Some companies hire freelancers for every project. And this isn't good practice. You might be better off focusing on an already established team, don't you think? Of course, it likely won't be a large company where programmers come and go or where they're constantly "resold" but a small and professional team that looks for a suitable project. It's a guarantee that the contractors know how to work in a team, and that's the only way to achieve a worthwhile result.</li>
<li><strong>Reviews</strong><br>
Remember that people always write and talk about a reliable contractor. Reviews and video reviews on the website and social networks and participation in the ratings of mobile app developers indicate that the contractors have received recognition from customers and colleagues and know their business well.<br>
The comments from satisfied customers speak volumes. However, you must be careful because companies can write anything on their websites and portfolios. A reference letter from a client is the best proof, and what's even better is to call and ask the client directly.</li>
<li><strong>Cost</strong><br>
The next step will also assist you. Compare the cost the contractor wants with the price of other companies in the IT market. It will help to understand how adequately the contractors evaluate their work. As a result, you won't overpay for development and won't work with those who are ready to make an app for a suspiciously low price and, most likely, won't show the desired result.</li>
<li><strong>Transparency</strong><br>
Ponder a question: is the contractor ready to contact you to communicate with the team? Will this company provide you with access to a task tracker to estimate the time it takes to work? Will you get access to the source code? The more transparent the relationship between the customer and contractors, the more likely the product will be successful.</li>
<li><strong>Speed</strong><br>
Pay attention to how quickly the contractor prepared a commercial offer and how fast the manager answered questions. It will definitely help to realize how the processes in the contractor's company are arranged. If you got everything at the stage of discussing the project, our best guess is that it will be clear at the development stage. However, an exact calculation can still be given only after the Discovery phase.</li>
</ol>
<h2>Checklist for choosing the right contractor</h2>
<ul>
<li>Understanding the customer's industry and its characteristics.</li>
<li>Qualification of the dedicated project manager and the team. Teamwork.</li>
<li>Vendor's prior experience: cases, clients, awards.</li>
<li>Ease of communication: you are on the same page.</li>
<li>Interest in you as a client. Make sure the contractor is taking on your project because of great interest in working on it, not out of need.</li>
</ul>
<p>Finally, you can face many companies on the market, but in a real sense, it can be hard to find a loyal team. As a result, there are no perfect contractors for everyone; it'll be different for everyone; it's noteworthy to feel and understand that you are in tune. Realize whether you have the same valuables and if you like this team. It's significant to feel comfortable next to the contractor, so working together will be faster and easier. We hope this algorithm will allow you to save time when choosing a contractor and release the app on time and without unforeseen situations. In turn, our company is always ready to help you!</p>


How to choose a contractor for mobile development?

The good times are over. The crisis has recently become a new norm for Ukrainian businesses and the world's economy as well. As soon as the world learned to live with the pandemic, the war came to Ukraine. It provokes an increase in food and fuel prices around the world. The US and Europe are raising interest rates in response to the commodity shock to temper inflation. This crisis is so deep and atypical for the entire world. As there are no ready-made solutions, we all learn the hard way. 

According to ***Sequoia***, the venture giant, known for its investments in tech titans such as Apple and Google, shared a presentation on May 16 where it warned of a tricky moment of uncertainty for the venture market due to inflation, the market and geopolitical issues. The venture market has already shown some softness, dropping quarter to quarter for the first time in Q1 2022. Added to the drop in the market are the ongoing problems with inflation, interest rates and geopolitical issues that have made venture dollars harder to come by.

> *In times of crisis, it is meaningful to quickly understand your competitive advantages and work with customers as a service provider and a partner to help solve business needs.*

So how do you keep people working and maintain the economy in these challenging times? At first sight, it would seem a difficult question, but everything is a lot easier.

Looking for developers to launch your project is a complex task. You find a contractor with the proper skill level who can hear your requirements and make a competitive product that will solve your problem. The decision to outsource some of your work to third-party vendors requires a lot of thought. There are many reasons why companies decide to use IT outsourcing, but the most significant thing is to choose what benefits it will bring specifically to your business. You can outsource almost any function.

Now we often hear that entrepreneurs, small business owners and startups are asking such questions: is it worth starting something at all, and how? Is it worth the risk and outsourcing to Ukrainian developers? You will immediately ask why hiring a Ukrainian programmer is better than a developer from the US, for example, who will be a bit more expensive, but in your staff? Everything is simple here. As a rule, the US programmer needs much more time for the same work, which the Ukrainian developer will do faster, and its price will be lower. 

Most likely, if the US programmer is perfect, he/she generally has to be experienced in just one thing. And building the entire app alone can be faced with a lot of issues. It is difficult and unprofessional. It is like building a house yourself, which is quite possible, but a professional roofer, for example, will make a roof better than a tiler and vice versa. Therefore, everyone should mind their own business.

Nevertheless, considering everything that is happening in the world, you can suppose that it is still risky to hire people from Ukraine, although it saves the budget well in such difficult times. Is it enough for you that there are many skilled specialists in Ukraine, that these programmers have one of the best technical education in the world, that they are hard-working, and that they have extensive experience in various projects in international companies? Of course, it's up to you to hire them or not, but now we will try to show you why choosing them is a great idea.

![Ukraine IT Statistics](/static/images/blog/blog-crisis-secondary.jpg "Ukraine IT Statistics")

## Top 10 causes to hire a developer from Ukraine

In Ukraine, now there are about 285,000 developers and more than 4,000 tech companies. At the same time, Ukraine is supposed to be one of the best countries to hire IT specialists. All the signs suggest the great potential of Ukraine as a market for IT outsourcing. And this potential has hardly changed, even despite the large-scale military invasion of Russia in February 2022. The Ukrainian IT market is growing by at least 20% annually, so it is very profitable for technology companies to build their IT business here. They receive many benefits from loyal legislation, ease of accounting and tax incentives. Now we will consider in detail the main advantages of Ukrainian developers.

1. **High technical level.** For many years, the world's leading research agencies have called Ukraine one of the countries with the best developers. Thus, according to the SkillValue 2021 report, Ukrainian programmers are ranked 5th with an average of 93.17% and 4th in the European market.
2. **Fast-growing employee pool.** The IT industry in Ukraine is growing by leaps and bounds, providing a brilliant opportunity to hire technical professionals. In 2021, the number of developers in Ukraine significantly increased. At the same time, Ukraine ranks 1st in the world in terms of the number of Unity3D game developers and C++ engineers, as well as 2nd in terms of the number of JavaScript, Scala and Magento developers. It should also be added that the demand for highly skilled talent in React Native development exceeds the supply. It creates an impressive shortage in the market. In Ukraine, there are the best React Native programmers, which allows our clients to be ahead.
3. **Best value for money.** The main reason the company executives use IT outsourcing services in Ukraine is the salaries of local developers. The average hourly rate for a software developer is $25 to 50, and the average wage per month is $1,400 to 3,300 (excluding taxes and social contributions). These rates are more competitive compared with Eastern European countries and much lower than in Western Europe and North America, where a professional developer can get about $100 per hour, or $150,000-500,000 a year.
4. **40 working hours a week.** Many employees in Ukrainian outsourcing enterprises spend 40 to 60 hours per week at work. It is more than the usual programmer in the US (37.5 hours) and significantly more than the typical developer in Germany (33 hours) or the UK (36 hours). In addition, in Ukraine, there exist only 11 paid public holidays, while in other countries of Eastern Europe (Romania, Hungary and others), there are at least 13 of them and Bulgaria has 19 altogether.
5. **Constant IT market growth.** Ukrainian IT is growing by 20-30% annually, demonstrating stable development and industry trends. Thus, the number of IT companies in the country has grown to 5,000 by the end of 2021. The IT export turnover increased to $6.8 billion. At the same time, it is predicted that the market will continue to expand fast by an impressive 16-25% per year. Despite the Russian military offensive, the IT direction turned out to be the most stable sector of the Ukrainian economy.
6. **Ukrainians are true geeks.** The IT developers in Ukraine reveal splendid interest in everything related to the IT industry. Over 75% are passionate about what they do at work. It suggests that Ukrainian developers are geeks motivated by their job. At the same time, most of them comprehend several programming languages ​​and understand such innovative technologies as blockchain, cryptocurrency, NFT, artificial intelligence and DNN, virtual and augmented reality, big data, and more.
7. **Good command of English.** Another significant benefit of developers from Ukraine is their excellent English knowledge. About 85% of Ukrainian IT specialists in outsourcing speak Intermediate or higher level of English proficiency, and 50% have Upper-Intermediate or Advanced. Moreover, it is not a developers' initiative but a deliberate policy of local software development and IT outsourcing companies: most of them suggest free English classes to their workers.
8. **Ability to learn.** Even though 75% of programmers in Ukraine have higher education, 6.3% have two higher education, and 1.5% have the Sc.D degree in engineering sciences. More than 85% of developers in the country regularly take various classes to obtain new skills or upgrade the previous. They attend seminars, lectures and partake in professional offline and online events.
9. **Business environment.** The Ukrainian IT community is active and well-knit. In many cities, an IT cluster unites developers, schools, companies and municipal authorities to expand the industry. At the same time, specialized meetups are held in the country every day so that the curious specialists always have the chance to spend their leisure persuasively.
10. **Time zone.** The time zone of Ukraine is 1-2 hours earlier than European countries. So that European customers can comfortably work and communicate with Ukrainian programmers without changing their work timetables. And if the clients are in the USA, Canada, Japan or Australia, they can also reach the development group at the best time for the client, as Ukrainian teams adapt to their client's plans and schedule.

## How did the war affect the IT recruitment market in Ukraine?

**What about employment?** Despite this terrible war, the IT sector in Ukraine could recover and reach a usual work level quickly. According to a survey of the country's largest IT service providers, 90% of their workers returned to their regular working hours within a month. The same applies to all employees of SDA company. We are working with the same productivity as before the large-scale Russian military aggression on Ukraine in February.

**What about salaries?** In the longer term, for Ukrainian programmers, nothing has changed since their wages are pegged to the dollar. As it was relatively small in comparison with the US and Western Europe, it has remained so.

**What about orders?** In March, some Ukrainian IT companies had trouble placing new projects and fulfilling old ones, but we diligently continued our work and did not have such concerns. Now the situation is even better. Many customers from the EU and the US want to support Ukraine. Therefore, when choosing a technical partner, they hire our company.

Among our clients, we do not see a fear of war and risks. It is because we have well-established processes. Immediately after the beginning of a full-scale war, we got in touch with customers and told them in detail about our plans, following actions and organization of work. We suppose that is why they do not have much fear of working with us at this time. Some new clients ask us to hire our people for their projects because they are sure this is a great way to support us. Our company works openly. All our employees are officially hired, and we pay all taxes, thus helping Ukraine.

Despite the crisis and inflation in Ukraine, our company has not raised prices yet, and almost none of our customers have stopped cooperation with Ukrainian development companies. Regardless of the difficulties associated with hostilities, Ukraine remains one of the best countries for outsourcing IT services due to the best price-quality ratio, the high diligence of local specialists and an enormous employee pool, which is rapidly growing regularly. Feel free to contact us for more detailed information.

<p>The good times are over. The crisis has recently become a new norm for Ukrainian businesses and the world's economy as well. As soon as the world learned to live with the pandemic, the war came to Ukraine. It provokes an increase in food and fuel prices around the world. The US and Europe are raising interest rates in response to the commodity shock to temper inflation. This crisis is so deep and atypical for the entire world. As there are no ready-made solutions, we all learn the hard way.</p>
<p>According to <em><strong>Sequoia</strong></em>, the venture giant, known for its investments in tech titans such as Apple and Google, shared a presentation on May 16 where it warned of a tricky moment of uncertainty for the venture market due to inflation, the market and geopolitical issues. The venture market has already shown some softness, dropping quarter to quarter for the first time in Q1 2022. Added to the drop in the market are the ongoing problems with inflation, interest rates and geopolitical issues that have made venture dollars harder to come by.</p>
<blockquote>
<p><em>In times of crisis, it is meaningful to quickly understand your competitive advantages and work with customers as a service provider and a partner to help solve business needs.</em></p>
</blockquote>
<p>So how do you keep people working and maintain the economy in these challenging times? At first sight, it would seem a difficult question, but everything is a lot easier.</p>
<p>Looking for developers to launch your project is a complex task. You find a contractor with the proper skill level who can hear your requirements and make a competitive product that will solve your problem. The decision to outsource some of your work to third-party vendors requires a lot of thought. There are many reasons why companies decide to use IT outsourcing, but the most significant thing is to choose what benefits it will bring specifically to your business. You can outsource almost any function.</p>
<p>Now we often hear that entrepreneurs, small business owners and startups are asking such questions: is it worth starting something at all, and how? Is it worth the risk and outsourcing to Ukrainian developers? You will immediately ask why hiring a Ukrainian programmer is better than a developer from the US, for example, who will be a bit more expensive, but in your staff? Everything is simple here. As a rule, the US programmer needs much more time for the same work, which the Ukrainian developer will do faster, and its price will be lower.</p>
<p>Most likely, if the US programmer is perfect, he/she generally has to be experienced in just one thing. And building the entire app alone can be faced with a lot of issues. It is difficult and unprofessional. It is like building a house yourself, which is quite possible, but a professional roofer, for example, will make a roof better than a tiler and vice versa. Therefore, everyone should mind their own business.</p>
<p>Nevertheless, considering everything that is happening in the world, you can suppose that it is still risky to hire people from Ukraine, although it saves the budget well in such difficult times. Is it enough for you that there are many skilled specialists in Ukraine, that these programmers have one of the best technical education in the world, that they are hard-working, and that they have extensive experience in various projects in international companies? Of course, it's up to you to hire them or not, but now we will try to show you why choosing them is a great idea.</p>
<p><img src="/static/images/blog/blog-crisis-secondary.jpg" alt="Ukraine IT Statistics" title="Ukraine IT Statistics"></p>
<h2>Top 10 causes to hire a developer from Ukraine</h2>
<p>In Ukraine, now there are about 285,000 developers and more than 4,000 tech companies. At the same time, Ukraine is supposed to be one of the best countries to hire IT specialists. All the signs suggest the great potential of Ukraine as a market for IT outsourcing. And this potential has hardly changed, even despite the large-scale military invasion of Russia in February 2022. The Ukrainian IT market is growing by at least 20% annually, so it is very profitable for technology companies to build their IT business here. They receive many benefits from loyal legislation, ease of accounting and tax incentives. Now we will consider in detail the main advantages of Ukrainian developers.</p>
<ol>
<li><strong>High technical level.</strong> For many years, the world's leading research agencies have called Ukraine one of the countries with the best developers. Thus, according to the SkillValue 2021 report, Ukrainian programmers are ranked 5th with an average of 93.17% and 4th in the European market.</li>
<li><strong>Fast-growing employee pool.</strong> The IT industry in Ukraine is growing by leaps and bounds, providing a brilliant opportunity to hire technical professionals. In 2021, the number of developers in Ukraine significantly increased. At the same time, Ukraine ranks 1st in the world in terms of the number of Unity3D game developers and C++ engineers, as well as 2nd in terms of the number of JavaScript, Scala and Magento developers. It should also be added that the demand for highly skilled talent in React Native development exceeds the supply. It creates an impressive shortage in the market. In Ukraine, there are the best React Native programmers, which allows our clients to be ahead.</li>
<li><strong>Best value for money.</strong> The main reason the company executives use IT outsourcing services in Ukraine is the salaries of local developers. The average hourly rate for a software developer is $25 to 50, and the average wage per month is $1,400 to 3,300 (excluding taxes and social contributions). These rates are more competitive compared with Eastern European countries and much lower than in Western Europe and North America, where a professional developer can get about $100 per hour, or $150,000-500,000 a year.</li>
<li><strong>40 working hours a week.</strong> Many employees in Ukrainian outsourcing enterprises spend 40 to 60 hours per week at work. It is more than the usual programmer in the US (37.5 hours) and significantly more than the typical developer in Germany (33 hours) or the UK (36 hours). In addition, in Ukraine, there exist only 11 paid public holidays, while in other countries of Eastern Europe (Romania, Hungary and others), there are at least 13 of them and Bulgaria has 19 altogether.</li>
<li><strong>Constant IT market growth.</strong> Ukrainian IT is growing by 20-30% annually, demonstrating stable development and industry trends. Thus, the number of IT companies in the country has grown to 5,000 by the end of 2021. The IT export turnover increased to $6.8 billion. At the same time, it is predicted that the market will continue to expand fast by an impressive 16-25% per year. Despite the Russian military offensive, the IT direction turned out to be the most stable sector of the Ukrainian economy.</li>
<li><strong>Ukrainians are true geeks.</strong> The IT developers in Ukraine reveal splendid interest in everything related to the IT industry. Over 75% are passionate about what they do at work. It suggests that Ukrainian developers are geeks motivated by their job. At the same time, most of them comprehend several programming languages ​​and understand such innovative technologies as blockchain, cryptocurrency, NFT, artificial intelligence and DNN, virtual and augmented reality, big data, and more.</li>
<li><strong>Good command of English.</strong> Another significant benefit of developers from Ukraine is their excellent English knowledge. About 85% of Ukrainian IT specialists in outsourcing speak Intermediate or higher level of English proficiency, and 50% have Upper-Intermediate or Advanced. Moreover, it is not a developers' initiative but a deliberate policy of local software development and IT outsourcing companies: most of them suggest free English classes to their workers.</li>
<li><strong>Ability to learn.</strong> Even though 75% of programmers in Ukraine have higher education, 6.3% have two higher education, and 1.5% have the Sc.D degree in engineering sciences. More than 85% of developers in the country regularly take various classes to obtain new skills or upgrade the previous. They attend seminars, lectures and partake in professional offline and online events.</li>
<li><strong>Business environment.</strong> The Ukrainian IT community is active and well-knit. In many cities, an IT cluster unites developers, schools, companies and municipal authorities to expand the industry. At the same time, specialized meetups are held in the country every day so that the curious specialists always have the chance to spend their leisure persuasively.</li>
<li><strong>Time zone.</strong> The time zone of Ukraine is 1-2 hours earlier than European countries. So that European customers can comfortably work and communicate with Ukrainian programmers without changing their work timetables. And if the clients are in the USA, Canada, Japan or Australia, they can also reach the development group at the best time for the client, as Ukrainian teams adapt to their client's plans and schedule.</li>
</ol>
<h2>How did the war affect the IT recruitment market in Ukraine?</h2>
<p><strong>What about employment?</strong> Despite this terrible war, the IT sector in Ukraine could recover and reach a usual work level quickly. According to a survey of the country's largest IT service providers, 90% of their workers returned to their regular working hours within a month. The same applies to all employees of SDA company. We are working with the same productivity as before the large-scale Russian military aggression on Ukraine in February.</p>
<p><strong>What about salaries?</strong> In the longer term, for Ukrainian programmers, nothing has changed since their wages are pegged to the dollar. As it was relatively small in comparison with the US and Western Europe, it has remained so.</p>
<p><strong>What about orders?</strong> In March, some Ukrainian IT companies had trouble placing new projects and fulfilling old ones, but we diligently continued our work and did not have such concerns. Now the situation is even better. Many customers from the EU and the US want to support Ukraine. Therefore, when choosing a technical partner, they hire our company.</p>
<p>Among our clients, we do not see a fear of war and risks. It is because we have well-established processes. Immediately after the beginning of a full-scale war, we got in touch with customers and told them in detail about our plans, following actions and organization of work. We suppose that is why they do not have much fear of working with us at this time. Some new clients ask us to hire our people for their projects because they are sure this is a great way to support us. Our company works openly. All our employees are officially hired, and we pay all taxes, thus helping Ukraine.</p>
<p>Despite the crisis and inflation in Ukraine, our company has not raised prices yet, and almost none of our customers have stopped cooperation with Ukrainian development companies. Regardless of the difficulties associated with hostilities, Ukraine remains one of the best countries for outsourcing IT services due to the best price-quality ratio, the high diligence of local specialists and an enormous employee pool, which is rapidly growing regularly. Feel free to contact us for more detailed information.</p>


Ready for Crisis? Or who is to choose when cutting costs

Remote professional medical advice and patient monitoring are hardly to surprise anybody: the pandemic has influenced the development of online medicine. It is becoming a key component in improving patient well-being, diagnosing and disease treatment. During the pandemic, the healthcare sector in many European countries, the US and other countries showed strong growth amid a backdrop of a consumer activity revival and the opportunities for further digitalization of medicine. 

For example, data analytics in the EU will be an evident basis for the digital transformation of healthcare. Doctors note that the telemedicine sector in Europe retains enormous potential. Information systems in the public health and drug procurement field and the e-health system have recently become the basis for digital tools all over the world.

> *The healthcare sector is attractive to start-up entrepreneurs. Statistics show that the Google Play library has more than 43,000 medical applications.*

Creating a healthcare app has inspired many people, and such applications are in demand all over the world. For example, the most popular (and trusted) telemedicine apps in the US are One Medical, Amwell, PlushCare and others. Many of these apps continue to gain popularity in seconds. Medical consultations through PlushCare increased by 70%, the use of Amwell grew by 158% in the US and by 650% in the State of Washington alone. 

The digitalization of medical institutions and the creation of many mobile apps are significant. People will use it because we all already know how convenient it is. Our company has repeatedly received requests from some customers to develop medical platforms and mobile applications. We consider it our mission to help medicine digitalize in Ukraine and the world.

Today, most of the world's medical leaders are building their work on the digital health system for human safety since COVID-19. It will make this field the most profitable and attractive for investors. For example, research suggests that the global digital healthcare market will increase by $223.7 billion by 2023, the forecast for 2024 will be at $379 billion, and the digital healthcare market will reach $536.6 billion in 2025.

Our company believes this is a unique opportunity to show the whole world that Ukraine can create a quality product of international standards. To take into account the experience of other countries and have all the latest achievements in the sphere of digital technologies, we are obliged to create the best electronic health care system not only for Ukraine but the entire world.

## Why creating a mobile app for a hospital or medical center is profitable

Our company can confidently assure you that such medical applications are beneficial for customers because they can have additional profit for their clinics without wasting specialists' time on offline appointments, increasing trust in the clinic, its popularity and awareness. You can also be an intermediary between the medical center and the technical team and even create your own business. A mobile application in the field of medicine creates a comfortable interaction between a patient and a doctor and solves several tasks:

1. **Increases efficiency.** The patient has reference materials on the line and can answer a set of questions. The doctor has all the information about the patient. The number of patients is increasing due to fast and high-quality service.
2. **Keeps safety.** Such an app protects the user; firstly, the patient does not need to go anywhere and risk catching an unnecessary disease or a new virus. Secondly, all data is also reliably protected. Therefore, there is no need to be afraid of information leakage
3. **Raises customer loyalty**. The credit of trust increases if the medical center has detailed information about procedures, doctors and services. The ability to arrange a visit to a doctor online, view test results, or find out in advance the cost of care also increases customer loyalty.
4. **Saves time**. Such an app allows you to remotely make an appointment with a doctor or get online consultation from a specialist without calling a physician home or going to the clinic, and it saves time for sure. Papers are becoming a thing of the past, and it is much more convenient for a doctor to access a patient's medical history online. A mobile app for a hospital should include a database of patients with medical history then any doctor can review the data, make a new appointment and optimize time.
5. **Increases patient awareness**. Having an application, you can distribute mailings, talk about news and promotions and give other information. So one-time customers turn into regular ones.

You can create an application from scratch for a beauty clinic, health center, laboratories, dental clinics, specialized centers and many other healthcare institutions. Medical apps are a profitable investment that will help you stand out from your competitors.

## Benefits of medical applications for patients:

Talking about the app for a medical clinic, the patient is its key user who cares about three points: the medical care quality, the speed of receiving it and attentiveness to the problem. The benefits of such applications for patients are:

1. The possibility of making an appointment with a doctor online.
2. Detailed information about doctors, hospitals, procedures and other data that can provide convenient interaction.
3. Personal medical history access that patients will not lose like a paper card.
4. The opportunity to read and leave feedback, to study the rating of doctors.
5. Geolocation will allow you to find the nearest medical center with the necessary services.
6. You can implement the free call function to the hospital by pressing one button.
7. The patient can have fast meetings and consultations with any specialist and book a convenient time for this within seconds.
8. Services that facilitate and improve treatment as medication reminders, nutritional management functions, etc.
9. A detailed statistics of doctor's appointments, the safety of test results, medical prescriptions and other data.h

Additionally, you can deploy a loyalty program to reach even more customers. Providing discounts and special conditions will make it possible to attract more visitors and make them regular customers.

![Mobile Medical Service](/static/images/blog/blog-medical-digitalization-secondary.jpg)

## Necessity to create mobile apps in the field of medicine

3 benefits of developing your medical applications with us:

### Improving the interaction between the patient and the doctor.

The ability to have constant communication significantly affects the feeling of peace and security, and when it comes to health and medicine, you cannot neglect it. We have solid experience in creating highly specialized mobile apps and platforms for medical institutions and healthcare, applications for healthy eating, etc. We can also advise you on which services it is better to integrate your application. We will not only develop an app, but we will also be able to conduct and understand the real needs of potential users and select the most necessary functionality for a quick launch.

If we create a medical app for you from scratch, your patients will be able to make a doctor's appointment online or ask questions to doctors via chat, which will provide them with a more attentive and personal communication experience. It is also a good idea to create a chatroom with the round-the-clock support of the doctor on duty, where a client can ask a health question to a qualified specialist at any time.

In addition to talking directly with your doctor, it is a great idea to provide online medical, disease and symptom information. People tend to trust the Internet and often look for answers to their health questions. By creating such an application, our company can help you provide your clients with the opportunity to find a solution in a trusted source, and you will gain new loyal customers.

### The best medical compliance.

The following prescription is frequently a difficult task. It is hard to make out the doctor's handwriting, there is no necessary medicine within easy reach, the patient forgot to take a dose, or the medication ended behind time. We can help you create such applications that help cope with these problems.\
The doctor can initially enter prescription data into the application, so the patient will always have within reach data on what and when it is necessary to take. Also, such applications can send notifications that it is time to take medicine, reminding patients to adhere to prescriptions. Moreover, we can develop a calculator that will notify you in advance that it is time to restock medicines.

### The improvement of medical services.

Applications allow you to notify patients about any new services in your medical center, or all the institutions with which you interact, talk about the trends and tendencies in medicine, and constantly provide up-to-date information. For example, in the application, you can display information about quarantine restrictions, the possibility of vaccination and antibody tests. A reminder of the trend toward proper nutrition can encourage users to lead a healthier lifestyle. Maintaining constant communication and providing vital information to users improves their experience, and for the clinic, it becomes a source of loyal patients and an increasing income.

## How SDA creates medical applications

A mobile app for medicine must comply with several influential criteria: a simple, understandable and attractive interface, functionality and capabilities inherent in the concept, data updates and synchronization, and the safety of personal information. Our approach to creating a medical application consists of various stages:

1. **Analytics.** Our Business Analitics collects all the necessary information, studies the market, competition, functionality and capabilities of competitive applications, and creates a concept based on the data. We also determine the target audience, its needs and ways to solve them. After we do detailed analytics, the likelihood of strategic errors significantly reduces, and we form a promotion plan.
2. **Preparing needed requirements.** We create a project and draw up a technical task for the designer and programmers, and methods for solving the targets are determined. After all, a mobile app should perform some functions and include a set of tools that are better to consider carefully. A customer approves the project, and after that, our specialists start to work.
3. **Design**. The main task of our designer is to develop a mobile app in the medical segment that is understandable, simple and attractive. It should not be intimidating, confusing, or have incomprehensible functions. The designer develops the view taking into account the user experience and interface features, keeping in mind the target audience characteristics, selects corporate colors and creates a prototype of the application.
4. **Development.** Our programmers put the designer's ideas into effect and create code. It takes time to decide which operating system you need to write an app. We can develop a cross-platform app or create native code for each system separately. It all depends on your budget and needs.
5. **Testing.** Developers create a mobile application for medicine and test it for errors. Next comes the re-testing of the app functionality and search for bugs, re-evaluation of its design and technical specifications, and creation of test documentation (test cases). We fix bugs and bring the application to a pre-release state.
6. **Release.** When some improvements are completed and all departments are satisfied with the result of the work, the app can be released to the world, or rather, its first demo version can be uploaded to the application stores.
7. **Technical support.** After finishing the project, our clients take a dedicated team of two developers to carry out continuous technical support for app performance, improve, expand its functionality and work with new features.

For the business sector, we can offer to create a medical application to increase profits and the number of patients, recognition through a mobile app, to digitize and improve their business. It will be an investment in the patient's health, medical staff time and comfort. The digitalization of the medical field makes it possible to effectively contact doctors and patients and improve the quality of medicine. Our experience of medical app development helps solve many problems, further monetize the field of medicine and create conditions under which doctors and patients will feel comfortable.

<p>Remote professional medical advice and patient monitoring are hardly to surprise anybody: the pandemic has influenced the development of online medicine. It is becoming a key component in improving patient well-being, diagnosing and disease treatment. During the pandemic, the healthcare sector in many European countries, the US and other countries showed strong growth amid a backdrop of a consumer activity revival and the opportunities for further digitalization of medicine.</p>
<p>For example, data analytics in the EU will be an evident basis for the digital transformation of healthcare. Doctors note that the telemedicine sector in Europe retains enormous potential. Information systems in the public health and drug procurement field and the e-health system have recently become the basis for digital tools all over the world.</p>
<blockquote>
<p><em>The healthcare sector is attractive to start-up entrepreneurs. Statistics show that the Google Play library has more than 43,000 medical applications.</em></p>
</blockquote>
<p>Creating a healthcare app has inspired many people, and such applications are in demand all over the world. For example, the most popular (and trusted) telemedicine apps in the US are One Medical, Amwell, PlushCare and others. Many of these apps continue to gain popularity in seconds. Medical consultations through PlushCare increased by 70%, the use of Amwell grew by 158% in the US and by 650% in the State of Washington alone.</p>
<p>The digitalization of medical institutions and the creation of many mobile apps are significant. People will use it because we all already know how convenient it is. Our company has repeatedly received requests from some customers to develop medical platforms and mobile applications. We consider it our mission to help medicine digitalize in Ukraine and the world.</p>
<p>Today, most of the world's medical leaders are building their work on the digital health system for human safety since COVID-19. It will make this field the most profitable and attractive for investors. For example, research suggests that the global digital healthcare market will increase by $223.7 billion by 2023, the forecast for 2024 will be at $379 billion, and the digital healthcare market will reach $536.6 billion in 2025.</p>
<p>Our company believes this is a unique opportunity to show the whole world that Ukraine can create a quality product of international standards. To take into account the experience of other countries and have all the latest achievements in the sphere of digital technologies, we are obliged to create the best electronic health care system not only for Ukraine but the entire world.</p>
<h2>Why creating a mobile app for a hospital or medical center is profitable</h2>
<p>Our company can confidently assure you that such medical applications are beneficial for customers because they can have additional profit for their clinics without wasting specialists' time on offline appointments, increasing trust in the clinic, its popularity and awareness. You can also be an intermediary between the medical center and the technical team and even create your own business. A mobile application in the field of medicine creates a comfortable interaction between a patient and a doctor and solves several tasks:</p>
<ol>
<li><strong>Increases efficiency.</strong> The patient has reference materials on the line and can answer a set of questions. The doctor has all the information about the patient. The number of patients is increasing due to fast and high-quality service.</li>
<li><strong>Keeps safety.</strong> Such an app protects the user; firstly, the patient does not need to go anywhere and risk catching an unnecessary disease or a new virus. Secondly, all data is also reliably protected. Therefore, there is no need to be afraid of information leakage</li>
<li><strong>Raises customer loyalty</strong>. The credit of trust increases if the medical center has detailed information about procedures, doctors and services. The ability to arrange a visit to a doctor online, view test results, or find out in advance the cost of care also increases customer loyalty.</li>
<li><strong>Saves time</strong>. Such an app allows you to remotely make an appointment with a doctor or get online consultation from a specialist without calling a physician home or going to the clinic, and it saves time for sure. Papers are becoming a thing of the past, and it is much more convenient for a doctor to access a patient's medical history online. A mobile app for a hospital should include a database of patients with medical history then any doctor can review the data, make a new appointment and optimize time.</li>
<li><strong>Increases patient awareness</strong>. Having an application, you can distribute mailings, talk about news and promotions and give other information. So one-time customers turn into regular ones.</li>
</ol>
<p>You can create an application from scratch for a beauty clinic, health center, laboratories, dental clinics, specialized centers and many other healthcare institutions. Medical apps are a profitable investment that will help you stand out from your competitors.</p>
<h2>Benefits of medical applications for patients:</h2>
<p>Talking about the app for a medical clinic, the patient is its key user who cares about three points: the medical care quality, the speed of receiving it and attentiveness to the problem. The benefits of such applications for patients are:</p>
<ol>
<li>The possibility of making an appointment with a doctor online.</li>
<li>Detailed information about doctors, hospitals, procedures and other data that can provide convenient interaction.</li>
<li>Personal medical history access that patients will not lose like a paper card.</li>
<li>The opportunity to read and leave feedback, to study the rating of doctors.</li>
<li>Geolocation will allow you to find the nearest medical center with the necessary services.</li>
<li>You can implement the free call function to the hospital by pressing one button.</li>
<li>The patient can have fast meetings and consultations with any specialist and book a convenient time for this within seconds.</li>
<li>Services that facilitate and improve treatment as medication reminders, nutritional management functions, etc.</li>
<li>A detailed statistics of doctor's appointments, the safety of test results, medical prescriptions and other data.h</li>
</ol>
<p>Additionally, you can deploy a loyalty program to reach even more customers. Providing discounts and special conditions will make it possible to attract more visitors and make them regular customers.</p>
<p><img src="/static/images/blog/blog-medical-digitalization-secondary.jpg" alt="Mobile Medical Service"></p>
<h2>Necessity to create mobile apps in the field of medicine</h2>
<p>3 benefits of developing your medical applications with us:</p>
<h3>Improving the interaction between the patient and the doctor.</h3>
<p>The ability to have constant communication significantly affects the feeling of peace and security, and when it comes to health and medicine, you cannot neglect it. We have solid experience in creating highly specialized mobile apps and platforms for medical institutions and healthcare, applications for healthy eating, etc. We can also advise you on which services it is better to integrate your application. We will not only develop an app, but we will also be able to conduct and understand the real needs of potential users and select the most necessary functionality for a quick launch.</p>
<p>If we create a medical app for you from scratch, your patients will be able to make a doctor's appointment online or ask questions to doctors via chat, which will provide them with a more attentive and personal communication experience. It is also a good idea to create a chatroom with the round-the-clock support of the doctor on duty, where a client can ask a health question to a qualified specialist at any time.</p>
<p>In addition to talking directly with your doctor, it is a great idea to provide online medical, disease and symptom information. People tend to trust the Internet and often look for answers to their health questions. By creating such an application, our company can help you provide your clients with the opportunity to find a solution in a trusted source, and you will gain new loyal customers.</p>
<h3>The best medical compliance.</h3>
<p>The following prescription is frequently a difficult task. It is hard to make out the doctor's handwriting, there is no necessary medicine within easy reach, the patient forgot to take a dose, or the medication ended behind time. We can help you create such applications that help cope with these problems.<br>
The doctor can initially enter prescription data into the application, so the patient will always have within reach data on what and when it is necessary to take. Also, such applications can send notifications that it is time to take medicine, reminding patients to adhere to prescriptions. Moreover, we can develop a calculator that will notify you in advance that it is time to restock medicines.</p>
<h3>The improvement of medical services.</h3>
<p>Applications allow you to notify patients about any new services in your medical center, or all the institutions with which you interact, talk about the trends and tendencies in medicine, and constantly provide up-to-date information. For example, in the application, you can display information about quarantine restrictions, the possibility of vaccination and antibody tests. A reminder of the trend toward proper nutrition can encourage users to lead a healthier lifestyle. Maintaining constant communication and providing vital information to users improves their experience, and for the clinic, it becomes a source of loyal patients and an increasing income.</p>
<h2>How SDA creates medical applications</h2>
<p>A mobile app for medicine must comply with several influential criteria: a simple, understandable and attractive interface, functionality and capabilities inherent in the concept, data updates and synchronization, and the safety of personal information. Our approach to creating a medical application consists of various stages:</p>
<ol>
<li><strong>Analytics.</strong> Our Business Analitics collects all the necessary information, studies the market, competition, functionality and capabilities of competitive applications, and creates a concept based on the data. We also determine the target audience, its needs and ways to solve them. After we do detailed analytics, the likelihood of strategic errors significantly reduces, and we form a promotion plan.</li>
<li><strong>Preparing needed requirements.</strong> We create a project and draw up a technical task for the designer and programmers, and methods for solving the targets are determined. After all, a mobile app should perform some functions and include a set of tools that are better to consider carefully. A customer approves the project, and after that, our specialists start to work.</li>
<li><strong>Design</strong>. The main task of our designer is to develop a mobile app in the medical segment that is understandable, simple and attractive. It should not be intimidating, confusing, or have incomprehensible functions. The designer develops the view taking into account the user experience and interface features, keeping in mind the target audience characteristics, selects corporate colors and creates a prototype of the application.</li>
<li><strong>Development.</strong> Our programmers put the designer's ideas into effect and create code. It takes time to decide which operating system you need to write an app. We can develop a cross-platform app or create native code for each system separately. It all depends on your budget and needs.</li>
<li><strong>Testing.</strong> Developers create a mobile application for medicine and test it for errors. Next comes the re-testing of the app functionality and search for bugs, re-evaluation of its design and technical specifications, and creation of test documentation (test cases). We fix bugs and bring the application to a pre-release state.</li>
<li><strong>Release.</strong> When some improvements are completed and all departments are satisfied with the result of the work, the app can be released to the world, or rather, its first demo version can be uploaded to the application stores.</li>
<li><strong>Technical support.</strong> After finishing the project, our clients take a dedicated team of two developers to carry out continuous technical support for app performance, improve, expand its functionality and work with new features.</li>
</ol>
<p>For the business sector, we can offer to create a medical application to increase profits and the number of patients, recognition through a mobile app, to digitize and improve their business. It will be an investment in the patient's health, medical staff time and comfort. The digitalization of the medical field makes it possible to effectively contact doctors and patients and improve the quality of medicine. Our experience of medical app development helps solve many problems, further monetize the field of medicine and create conditions under which doctors and patients will feel comfortable.</p>


Digitalization of medical institutions & how SDA helps them

Let's start with the fact that cross-platform mobile frameworks help application developers reach improved development results. Most developers are choosing cross-platform technologies and prefer them to native ones. What is the most suitable choice for fast and cost-effective cross-platform mobile app development in 2022? We analogized two technologies, React Native and Flutter, so that you can determine which cross-platform framework for your app will be the best one. RN and Flutter are two of the most widespread cross-platform frameworks today. By the way, both of these platforms suggest various influential features and benefits.

Flutter is a cross-platform, open-source mobile SDK developed by Google that operates the Dart language. Using it, you can build apps for iOS, Android, Linux, Windows, Mac and Google Fuchsia, as well as web applications from a single source code. Flutter is appropriate for developing both MVP and large applications.

React Native is a free and open-source framework that permits you to develop cross-platform apps for iOS, Android, Windows and macOS. Whereas RN uses JavaScript and the React architecture, creating web versions of these apps is easy.

## Might React Native and Flutter be the same?

Let's see what they have in common. These frameworks are free and open-source. As a rule, they allow you to develop cross-platform applications and boast:

* **continuous persistence** – Google and Facebook sustain them continually and remove bugs quickly, so both frameworks are reliable;
* **customizability** – since both platforms are open-source, they have more customization options than other solutions;
* **excellent user interface** – although Flutter uses widgets and React Native UI components, both platforms allow you to create impressive user interfaces;
* **warm restart** – developers see UI changes in real-time without the necessity for manual page updating;
* **fast, cost-effective development** – creating cross-platform apps from a single code base accelerates development while saving resources.

Considering all the positive aspects of these technologies, experts suppose that other mixed frameworks for developing mobile applications cannot compete with these leading technologies. There are few options for Flutter and React Native, so they are the most suitable candidates for building cross-platform apps.

> *The principal similarities between frameworks are they are open-source, backed by major tech companies and speed up mobile app development compared to being cross-platform.*

## How, then, does React Native differ from Flutter?

1. **User interface creation.**\
   Now let's take a closer look at the differences between React Native and Flutter. One of them concerns UI creation. React Native uses native iOS and Android UI components. Therefore, the components of a React Native app look the same as the components of the related platform. If an OS update changes the look or function of these components, they will be updated in your app in the same way. The upside is that you may need to jet new releases less often.\
   Flutter instead of using native UI elements offers customized widgets that are rendered from scratch. Flutter comes with Material and Cupertino components to make the interface look native, and you can use and adapt any widget in the Flutter library or develop your widgets. However, the library of the user interface is in the early stage. You may not run out of components, but the number of component libraries for React Native is much larger.
2. **Architecture.**\
   React Native apps use two main building patterns – Flux and Redux. While the former is created by Facebook, the latter is more famous among developers. What's more, both of these structures follow a one-way data flow pattern during development and provide application state storage in a central "datastore" making application components stateless. Alternatively, you can use the new feature of React Native, the Context API, to manage the state.\
   When comparing Flutter with React Native, although Flutter has numerous architectures that are popular in the developer community, since the platform is relatively new, it has some hesitation about the most appropriate application to use.
3. **Programming language.**\
   The programming language is the key and most significant difference between Flutter and React Native. It will greatly affect your decision in favor of React Native if you are already familiar with JavaScript.\
   Flutter uses the Dart programming language released by Google in 2011. Developers do not employ it frequently, but Dart syntax is manageable for Java and JavaScript developers to comprehend because it conforms to many object-oriented principles.\
   You know, JavaScript has one of the largest, and maybe even the largest community. It is used with various prevalent JavaScript frameworks including React. Thus, it permits developers to create mobile applications without extensive training. That is why many organizations have been able to adapt to React Native. JavaScript, being a runtime typing, makes it more open.
4. **Development time.**\
   Developers prefer to use React Native as it is more efficient, reduces build time and provides a better user interface. While Flutter presents customization capability and usability improvement, it cannot match fast and simple ready-to-use components, which shortens the React Native app development process.
5. **Stability.**\
   For a mobile application to work perfectly, it must be stable. When resembling Flutter and React Native in terms of stability, the latter is preferred by the developer community as it is well known, reliable and offers more features. As a new member, Flutter is still functioning on stability improvement. The alpha release is not stable enough for large projects. The newly released beta versions of Flutter 2 have a lot of special features, but it will be a long time before developers adopt it over React Native as it has to verify its stability.
6. **Usage database.**\
   React Native, as an established framework for mobile app development, is famous for the big names that have adopted it for their businesses. In addition to Facebook and Instagram, companies using React Native include Walmart, Airbnb and Skype. Another RN advantage is it is appropriate for projects of all sizes.

As a newcomer, Flutter is still trying to establish itself in the industry, and it will be several years before it builds a unique usage database. However, it got off to a great start with Alibaba, Hamilton Music, Ten Cent, JD Finance and Abbey Road Studios using Flutter to develop their mobile apps.

So we assume the main distinctions depend on the programming language of each framework, the developer productivity, and how they manage the continuous process of delivery and integration. What is most important for the customer is development time, simplicity, the fact that due to the wide community it is faster to find a more suitable developer and, of course, greater stability.

![React native](/static/images/blog/blog-flutter-vs-native-secondary.jpg "React native")

## Why SDA clients prefer React Native

As you know, RN is a powerful framework used by businesses of all sizes to create mobile applications from scratch. It is a fast, efficient and relatively easy way to build JavaScript apps. Its main advantage allows you to quickly build an app for countless platforms simultaneously and also has a short learning curve. React Native is widely used by big brands, so do not worry that it will disappear in the next couple of years.

Seeing that our company works with startups and small companies, it should be noted that React Native is just perfect for them. You will ask why? First of all, precisely because it reduces the costs and time for the development of the first version, which is so important to release in order to collect the first users' opinion. The company or its contractors have yet to develop a marketing strategy and prepare other moves for development. For a developer or company, the choice of platform depends on diverse factors such as their previous tool stack, budget, current development team, etc. A company that already has a web development team will find it much easier to change some people to React Native.

By contacting our company, you will be satisfied with the result of creating a mobile application. It will be comfortable, multifunctional and present your brand in the most favorable light. We work with clients to get an idea of ​​their precise requirements before coming up with the structure that best suits their applications. Our company builds apps in React Native. Why?

Generally speaking, we would say that RN is the most acceptable solution for the following reasons:

* it saves your time;
* the overall cost of development will be less if we compare it to programming in Flutter;
* it is always easier to find replacement for a good React Native writer than a good Flutter developer;
* more and more talented JS developers are using RN and many of them already gain quite a lot of experience in it;
* you can use most of the code for iOS and Android;
* the RN performance is very close to the native;
* and of course, we prefer RN because we get a lot of requests from our clients for mobile development in this particular technology, and they are all pretty pleased with the result.

In particular, if you are a startup creating an MVP and want to launch it immediately on Google Play and the App Store, using React Native will make it easier for you. Please leave an application on the website or contact us by email at sales@sda.company, and we will reply to you for further details.

<p>Let's start with the fact that cross-platform mobile frameworks help application developers reach improved development results. Most developers are choosing cross-platform technologies and prefer them to native ones. What is the most suitable choice for fast and cost-effective cross-platform mobile app development in 2022? We analogized two technologies, React Native and Flutter, so that you can determine which cross-platform framework for your app will be the best one. RN and Flutter are two of the most widespread cross-platform frameworks today. By the way, both of these platforms suggest various influential features and benefits.</p>
<p>Flutter is a cross-platform, open-source mobile SDK developed by Google that operates the Dart language. Using it, you can build apps for iOS, Android, Linux, Windows, Mac and Google Fuchsia, as well as web applications from a single source code. Flutter is appropriate for developing both MVP and large applications.</p>
<p>React Native is a free and open-source framework that permits you to develop cross-platform apps for iOS, Android, Windows and macOS. Whereas RN uses JavaScript and the React architecture, creating web versions of these apps is easy.</p>
<h2>Might React Native and Flutter be the same?</h2>
<p>Let's see what they have in common. These frameworks are free and open-source. As a rule, they allow you to develop cross-platform applications and boast:</p>
<ul>
<li><strong>continuous persistence</strong> – Google and Facebook sustain them continually and remove bugs quickly, so both frameworks are reliable;</li>
<li><strong>customizability</strong> – since both platforms are open-source, they have more customization options than other solutions;</li>
<li><strong>excellent user interface</strong> – although Flutter uses widgets and React Native UI components, both platforms allow you to create impressive user interfaces;</li>
<li><strong>warm restart</strong> – developers see UI changes in real-time without the necessity for manual page updating;</li>
<li><strong>fast, cost-effective development</strong> – creating cross-platform apps from a single code base accelerates development while saving resources.</li>
</ul>
<p>Considering all the positive aspects of these technologies, experts suppose that other mixed frameworks for developing mobile applications cannot compete with these leading technologies. There are few options for Flutter and React Native, so they are the most suitable candidates for building cross-platform apps.</p>
<blockquote>
<p><em>The principal similarities between frameworks are they are open-source, backed by major tech companies and speed up mobile app development compared to being cross-platform.</em></p>
</blockquote>
<h2>How, then, does React Native differ from Flutter?</h2>
<ol>
<li><strong>User interface creation.</strong><br>
Now let's take a closer look at the differences between React Native and Flutter. One of them concerns UI creation. React Native uses native iOS and Android UI components. Therefore, the components of a React Native app look the same as the components of the related platform. If an OS update changes the look or function of these components, they will be updated in your app in the same way. The upside is that you may need to jet new releases less often.<br>
Flutter instead of using native UI elements offers customized widgets that are rendered from scratch. Flutter comes with Material and Cupertino components to make the interface look native, and you can use and adapt any widget in the Flutter library or develop your widgets. However, the library of the user interface is in the early stage. You may not run out of components, but the number of component libraries for React Native is much larger.</li>
<li><strong>Architecture.</strong><br>
React Native apps use two main building patterns – Flux and Redux. While the former is created by Facebook, the latter is more famous among developers. What's more, both of these structures follow a one-way data flow pattern during development and provide application state storage in a central "datastore" making application components stateless. Alternatively, you can use the new feature of React Native, the Context API, to manage the state.<br>
When comparing Flutter with React Native, although Flutter has numerous architectures that are popular in the developer community, since the platform is relatively new, it has some hesitation about the most appropriate application to use.</li>
<li><strong>Programming language.</strong><br>
The programming language is the key and most significant difference between Flutter and React Native. It will greatly affect your decision in favor of React Native if you are already familiar with JavaScript.<br>
Flutter uses the Dart programming language released by Google in 2011. Developers do not employ it frequently, but Dart syntax is manageable for Java and JavaScript developers to comprehend because it conforms to many object-oriented principles.<br>
You know, JavaScript has one of the largest, and maybe even the largest community. It is used with various prevalent JavaScript frameworks including React. Thus, it permits developers to create mobile applications without extensive training. That is why many organizations have been able to adapt to React Native. JavaScript, being a runtime typing, makes it more open.</li>
<li><strong>Development time.</strong><br>
Developers prefer to use React Native as it is more efficient, reduces build time and provides a better user interface. While Flutter presents customization capability and usability improvement, it cannot match fast and simple ready-to-use components, which shortens the React Native app development process.</li>
<li><strong>Stability.</strong><br>
For a mobile application to work perfectly, it must be stable. When resembling Flutter and React Native in terms of stability, the latter is preferred by the developer community as it is well known, reliable and offers more features. As a new member, Flutter is still functioning on stability improvement. The alpha release is not stable enough for large projects. The newly released beta versions of Flutter 2 have a lot of special features, but it will be a long time before developers adopt it over React Native as it has to verify its stability.</li>
<li><strong>Usage database.</strong><br>
React Native, as an established framework for mobile app development, is famous for the big names that have adopted it for their businesses. In addition to Facebook and Instagram, companies using React Native include Walmart, Airbnb and Skype. Another RN advantage is it is appropriate for projects of all sizes.</li>
</ol>
<p>As a newcomer, Flutter is still trying to establish itself in the industry, and it will be several years before it builds a unique usage database. However, it got off to a great start with Alibaba, Hamilton Music, Ten Cent, JD Finance and Abbey Road Studios using Flutter to develop their mobile apps.</p>
<p>So we assume the main distinctions depend on the programming language of each framework, the developer productivity, and how they manage the continuous process of delivery and integration. What is most important for the customer is development time, simplicity, the fact that due to the wide community it is faster to find a more suitable developer and, of course, greater stability.</p>
<p><img src="/static/images/blog/blog-flutter-vs-native-secondary.jpg" alt="React native" title="React native"></p>
<h2>Why SDA clients prefer React Native</h2>
<p>As you know, RN is a powerful framework used by businesses of all sizes to create mobile applications from scratch. It is a fast, efficient and relatively easy way to build JavaScript apps. Its main advantage allows you to quickly build an app for countless platforms simultaneously and also has a short learning curve. React Native is widely used by big brands, so do not worry that it will disappear in the next couple of years.</p>
<p>Seeing that our company works with startups and small companies, it should be noted that React Native is just perfect for them. You will ask why? First of all, precisely because it reduces the costs and time for the development of the first version, which is so important to release in order to collect the first users' opinion. The company or its contractors have yet to develop a marketing strategy and prepare other moves for development. For a developer or company, the choice of platform depends on diverse factors such as their previous tool stack, budget, current development team, etc. A company that already has a web development team will find it much easier to change some people to React Native.</p>
<p>By contacting our company, you will be satisfied with the result of creating a mobile application. It will be comfortable, multifunctional and present your brand in the most favorable light. We work with clients to get an idea of ​​their precise requirements before coming up with the structure that best suits their applications. Our company builds apps in React Native. Why?</p>
<p>Generally speaking, we would say that RN is the most acceptable solution for the following reasons:</p>
<ul>
<li>it saves your time;</li>
<li>the overall cost of development will be less if we compare it to programming in Flutter;</li>
<li>it is always easier to find replacement for a good React Native writer than a good Flutter developer;</li>
<li>more and more talented JS developers are using RN and many of them already gain quite a lot of experience in it;</li>
<li>you can use most of the code for iOS and Android;</li>
<li>the RN performance is very close to the native;</li>
<li>and of course, we prefer RN because we get a lot of requests from our clients for mobile development in this particular technology, and they are all pretty pleased with the result.</li>
</ul>
<p>In particular, if you are a startup creating an MVP and want to launch it immediately on Google Play and the App Store, using React Native will make it easier for you. Please leave an application on the website or contact us by email at sales@sda.company, and we will reply to you for further details.</p>


React Native and Flutter: Which framework is better in 2022?

As you know, there is a well-known statistic: 90% of startups fail, and 10% fail in the first year. However, there is an equally popular opinion that the best way to get rich is to go into business, in other words, create a startup.\
\
Put it another way, only one in 10 traditional businesses in the startup category ultimately survives. Now, of course, you may ask how to scale the idea of a startup so that it does not die? Or how to get into the happy 10% of startups that become successful? The task of any startup is to develop the same idea and business model that could be replicated in several other options or products, or scaled up to a full-fledged business model.\
\
Your idea or skills correlate with the success of a startup, as does the number of telegraph poles that affect global warming. That is not the case. They can increase the chances of success from 0.001 to 0.01%, but much more significant factors – entrepreneurial, startup ecosystem: the availability of personnel, experience, expertise, a large amount of money, which should be enough.

> *Recently, investors and professionals are getting on to the fact that 20% of success is an idea, implementation and team, and 80% is luck and favorable conditions.*

The message is that you need to clearly understand how and why you want to create a startup, as well as get rid of inflated illusions and only then start doing something. There is good news: this is exactly what we often help startups with.

We have seen many brilliant ideas that could lead to success, but novice entrepreneurs are just afraid to implement them. As a result, their ideas are taken the credit by other, riskier people, or they become completely obsolete. Due to misunderstanding the business case of their company, aspiring entrepreneurs often put their efforts into a notoriously unprofitable business.\
The most common reason startups die is the lack of a product or service necessity. First, a startup has to solve problems. Therefore, even at the preparation stage, it is necessary to test the idea of ​​what solutions it offers. Startup entrepreneurs need to understand how significant it is not to get stuck at the startup idea stage. After all, because of this, many startups have not seen life.

Many of these entrepreneurs go further with their enthusiasm and desire. They start doing everything they think is right and begin hiring specialists and splitting. How far will this passion last? Of course, it depends on the people, but as a rule, they do not even manage to put together a pretty good minimal development team. Even worse, they will try to do everything themselves or attempt to give tasks to freelancers. It is where chaos and distraction of attention to tiny problems and tasks begin. Because of “we want to do everything we possibly can”, “we try to save money and hire a freelancer” or “we hire people off the street”, many great projects, unfortunately, failed to appear.

## Want to test out an idea – create MVP

That's lit when a startup idea comes up, but then comes the question of how to test hypotheses and get feedback from customers. It is where the creation of an MVP product rises to the challenge. It is a tool with which a startup can quickly validate its ideas. MVP is needed to quickly enter a market and test the idea on real users. The app always works for the end users, so it is significant to ask their opinion at a very early development stage.

MVP can be changed as many times as needed to make the app ideal. Based on user feedback, you will understand what to do next with the product: introduce new features, add integrations or improve the design. MVP is not a black box. It is a product version that can be variously changed and improved.

Do you have an idea for a complex and multifunctional project but no budget to implement it? Not an issue at all! You can also say that MVP is a budget choice for a product that does not require large investments. Create an MVP with core features, test it with real users and can confidently go to investors, and then gradually improve the product. Even entrepreneurs with flawless intuition make mistakes about what features customers will like. They then have to spend more time and effort covering up bad decisions. Developing MVP apps allows you to see the future of the product and implement only those features that will be used.

![MVP](/static/images/blog/blog-startup-secondary.jpg "MVP")

## Why startups run into issues

Starting a business is very exciting, but many burgeoning entrepreneurs do not realize what difficulties await them. Starting a startup requires resilience, clarity of purpose, the ability to inspire and convince others of the correctness of your ideas, as well as constantly expanding your knowledge to keep in step with market trends and innovations.

Startups face challenges for many reasons. It may lie in the company culture, in the product-to-market mismatch, or in some unique problems of a particular industry or region. At the beginning of its activity, the business is most vulnerable. Startup founders need to be able to handle multiple deals, teams and goals early on in a way that keeps customers, investors and other stakeholders glad.

If the founders turned out to be not organized or were not ready for such activities, they might not be able to cope with their tasks. Therefore, we believe that novice startup entrepreneurs need to learn how to delegate technical issues for creating their site application and MVP to a team that is well versed in this and not be stuck on the idea stage. For any startup, in order to develop these ideas, a team of professionals is extremely important and necessary. After all, how can you decide which solutions to apply or which idea is better to choose? Of course, it is the technical team that immediately comes to your aid. There is no way to do without it, so let's realize why?

## Technical team for mobile app development

Today it is no longer necessary to prove to anyone that mobile apps are an indispensable tool for business growth and development. To create a quality app, you should contact experienced developers. Who exactly will be involved in the implementation of your project? What is your role in this process? Let's see who is on the mobile app development team.

Above all things, you must learn to delegate to team members and managers using their unique strengths and vision. Delegation builds trust in organizations by saving managers time to work on strategic goals. It also gives team members more autonomy and development opportunities. When developing mobile apps, the team distributes roles among themselves so that the involvement of employees is as effective as possible. So, for example, developers are always closely related with QA, and the project manager in general can partially perform the tasks of any of the participants. Below you can find out who can be a member of the technical development team.\
\
**Business analyst.** The task of a business analyst is a full immersion in the client's business to choose the most appropriate tool that will ensure productive work and optimum solution to a problem. Also, such specialists are involved in the concept formation and review of customer requirements that determine the core nuances for development.

**Designer.** Only a good UI/UX designer can handle the application appearance, the fashion color layout, a sense of taste, as well as usability. Even if you have already imagined what the application will look like, then, perhaps, the designer will help to work out all the small details and correctly distribute the app elements so that it immediately plays out in fresh colors. 

**Team of developers.** This team for mobile application development consists of at least two parts: mobile app developers and back-end developers. Due to this team organization, the most meaningful development stages can be carried out in parallel, which helps to reduce the time to app launch significantly. There should also be a Team leader, it can be an individual, such as a CTO, or just an experienced developer.

**QA.** The main tasks of a QA are to make sure there are no errors and bugs, because users will immediately stop using the application if there are any, to ensure the product quality and make certain that all customer requirements are met. It is so important that the application does not crash after the release on the first day, therefore you really need a QA.

**Project Manager.** Last but not least, a participant in the development process is the project manager. The PM controls all processes and monitors all specialists' fulfillment of the duties, as well as the schedule so that the team meets the agreed development deadlines. In other words, the main goal is to check the team is functioning like a single well-oiled machine. The PM is also responsible for organizing communication between developers and the customer's company representatives. The PM is the heart of the team.

## How to launch your startup

Working at a startup often means taking on many organizational roles at once. Even in such a non-standard environment, the company culture and workflow must be based on accountability and organization from day dot, so we help our clients in the following ways:

1. We analyze the market and potential users and write a detailed research report indicating the history of experiments in this field, current competitors, references to research by global consultancies and advisory conclusions.
2. We help in marketing strategy development.
3. Together with you, our company establishes a project test plan, makes a clickable prototype and organizes the data captured from the focus group.
4. We develop MVP, prepare for a soft launch and arrange the statistical information collection and processing.\
   We help with the launch: we monitor the technical status of the product, deliver support and set up testing of core functionality.
5. If necessary, we organize communication with investors and help in negotiations on technical issues.

To tell the truth, we have seen many failed projects, some of them did not even appear, others we have fixed or created from scratch, and they are successfully working now. For this reason, we advise you to immediately contact our team of specialists because we will both save your money, nerves and precious time. Many created mobile apps have developed our expertise in what should and should not be done at each stage. Of course, each product is unique, but there are common features of the production process that increase the odds of success.

Our company will help you at every stage of this hard journey and will be happy to share our experience with you. We will hand you painlessly to and show you all the magic, and you will definitely appreciate it! Doing something great together is always very interesting and exciting.

<p>As you know, there is a well-known statistic: 90% of startups fail, and 10% fail in the first year. However, there is an equally popular opinion that the best way to get rich is to go into business, in other words, create a startup.<br>
<br>
Put it another way, only one in 10 traditional businesses in the startup category ultimately survives. Now, of course, you may ask how to scale the idea of a startup so that it does not die? Or how to get into the happy 10% of startups that become successful? The task of any startup is to develop the same idea and business model that could be replicated in several other options or products, or scaled up to a full-fledged business model.<br>
<br>
Your idea or skills correlate with the success of a startup, as does the number of telegraph poles that affect global warming. That is not the case. They can increase the chances of success from 0.001 to 0.01%, but much more significant factors – entrepreneurial, startup ecosystem: the availability of personnel, experience, expertise, a large amount of money, which should be enough.</p>
<blockquote>
<p><em>Recently, investors and professionals are getting on to the fact that 20% of success is an idea, implementation and team, and 80% is luck and favorable conditions.</em></p>
</blockquote>
<p>The message is that you need to clearly understand how and why you want to create a startup, as well as get rid of inflated illusions and only then start doing something. There is good news: this is exactly what we often help startups with.</p>
<p>We have seen many brilliant ideas that could lead to success, but novice entrepreneurs are just afraid to implement them. As a result, their ideas are taken the credit by other, riskier people, or they become completely obsolete. Due to misunderstanding the business case of their company, aspiring entrepreneurs often put their efforts into a notoriously unprofitable business.<br>
The most common reason startups die is the lack of a product or service necessity. First, a startup has to solve problems. Therefore, even at the preparation stage, it is necessary to test the idea of ​​what solutions it offers. Startup entrepreneurs need to understand how significant it is not to get stuck at the startup idea stage. After all, because of this, many startups have not seen life.</p>
<p>Many of these entrepreneurs go further with their enthusiasm and desire. They start doing everything they think is right and begin hiring specialists and splitting. How far will this passion last? Of course, it depends on the people, but as a rule, they do not even manage to put together a pretty good minimal development team. Even worse, they will try to do everything themselves or attempt to give tasks to freelancers. It is where chaos and distraction of attention to tiny problems and tasks begin. Because of “we want to do everything we possibly can”, “we try to save money and hire a freelancer” or “we hire people off the street”, many great projects, unfortunately, failed to appear.</p>
<h2>Want to test out an idea – create MVP</h2>
<p>That's lit when a startup idea comes up, but then comes the question of how to test hypotheses and get feedback from customers. It is where the creation of an MVP product rises to the challenge. It is a tool with which a startup can quickly validate its ideas. MVP is needed to quickly enter a market and test the idea on real users. The app always works for the end users, so it is significant to ask their opinion at a very early development stage.</p>
<p>MVP can be changed as many times as needed to make the app ideal. Based on user feedback, you will understand what to do next with the product: introduce new features, add integrations or improve the design. MVP is not a black box. It is a product version that can be variously changed and improved.</p>
<p>Do you have an idea for a complex and multifunctional project but no budget to implement it? Not an issue at all! You can also say that MVP is a budget choice for a product that does not require large investments. Create an MVP with core features, test it with real users and can confidently go to investors, and then gradually improve the product. Even entrepreneurs with flawless intuition make mistakes about what features customers will like. They then have to spend more time and effort covering up bad decisions. Developing MVP apps allows you to see the future of the product and implement only those features that will be used.</p>
<p><img src="/static/images/blog/blog-startup-secondary.jpg" alt="MVP" title="MVP"></p>
<h2>Why startups run into issues</h2>
<p>Starting a business is very exciting, but many burgeoning entrepreneurs do not realize what difficulties await them. Starting a startup requires resilience, clarity of purpose, the ability to inspire and convince others of the correctness of your ideas, as well as constantly expanding your knowledge to keep in step with market trends and innovations.</p>
<p>Startups face challenges for many reasons. It may lie in the company culture, in the product-to-market mismatch, or in some unique problems of a particular industry or region. At the beginning of its activity, the business is most vulnerable. Startup founders need to be able to handle multiple deals, teams and goals early on in a way that keeps customers, investors and other stakeholders glad.</p>
<p>If the founders turned out to be not organized or were not ready for such activities, they might not be able to cope with their tasks. Therefore, we believe that novice startup entrepreneurs need to learn how to delegate technical issues for creating their site application and MVP to a team that is well versed in this and not be stuck on the idea stage. For any startup, in order to develop these ideas, a team of professionals is extremely important and necessary. After all, how can you decide which solutions to apply or which idea is better to choose? Of course, it is the technical team that immediately comes to your aid. There is no way to do without it, so let's realize why?</p>
<h2>Technical team for mobile app development</h2>
<p>Today it is no longer necessary to prove to anyone that mobile apps are an indispensable tool for business growth and development. To create a quality app, you should contact experienced developers. Who exactly will be involved in the implementation of your project? What is your role in this process? Let's see who is on the mobile app development team.</p>
<p>Above all things, you must learn to delegate to team members and managers using their unique strengths and vision. Delegation builds trust in organizations by saving managers time to work on strategic goals. It also gives team members more autonomy and development opportunities. When developing mobile apps, the team distributes roles among themselves so that the involvement of employees is as effective as possible. So, for example, developers are always closely related with QA, and the project manager in general can partially perform the tasks of any of the participants. Below you can find out who can be a member of the technical development team.<br>
<br>
<strong>Business analyst.</strong> The task of a business analyst is a full immersion in the client's business to choose the most appropriate tool that will ensure productive work and optimum solution to a problem. Also, such specialists are involved in the concept formation and review of customer requirements that determine the core nuances for development.</p>
<p><strong>Designer.</strong> Only a good UI/UX designer can handle the application appearance, the fashion color layout, a sense of taste, as well as usability. Even if you have already imagined what the application will look like, then, perhaps, the designer will help to work out all the small details and correctly distribute the app elements so that it immediately plays out in fresh colors. </p>
<p><strong>Team of developers.</strong> This team for mobile application development consists of at least two parts: mobile app developers and back-end developers. Due to this team organization, the most meaningful development stages can be carried out in parallel, which helps to reduce the time to app launch significantly. There should also be a Team leader, it can be an individual, such as a CTO, or just an experienced developer.</p>
<p><strong>QA.</strong> The main tasks of a QA are to make sure there are no errors and bugs, because users will immediately stop using the application if there are any, to ensure the product quality and make certain that all customer requirements are met. It is so important that the application does not crash after the release on the first day, therefore you really need a QA.</p>
<p><strong>Project Manager.</strong> Last but not least, a participant in the development process is the project manager. The PM controls all processes and monitors all specialists' fulfillment of the duties, as well as the schedule so that the team meets the agreed development deadlines. In other words, the main goal is to check the team is functioning like a single well-oiled machine. The PM is also responsible for organizing communication between developers and the customer's company representatives. The PM is the heart of the team.</p>
<h2>How to launch your startup</h2>
<p>Working at a startup often means taking on many organizational roles at once. Even in such a non-standard environment, the company culture and workflow must be based on accountability and organization from day dot, so we help our clients in the following ways:</p>
<ol>
<li>We analyze the market and potential users and write a detailed research report indicating the history of experiments in this field, current competitors, references to research by global consultancies and advisory conclusions.</li>
<li>We help in marketing strategy development.</li>
<li>Together with you, our company establishes a project test plan, makes a clickable prototype and organizes the data captured from the focus group.</li>
<li>We develop MVP, prepare for a soft launch and arrange the statistical information collection and processing.<br>
We help with the launch: we monitor the technical status of the product, deliver support and set up testing of core functionality.</li>
<li>If necessary, we organize communication with investors and help in negotiations on technical issues.</li>
</ol>
<p>To tell the truth, we have seen many failed projects, some of them did not even appear, others we have fixed or created from scratch, and they are successfully working now. For this reason, we advise you to immediately contact our team of specialists because we will both save your money, nerves and precious time. Many created mobile apps have developed our expertise in what should and should not be done at each stage. Of course, each product is unique, but there are common features of the production process that increase the odds of success.</p>
<p>Our company will help you at every stage of this hard journey and will be happy to share our experience with you. We will hand you painlessly to and show you all the magic, and you will definitely appreciate it! Doing something great together is always very interesting and exciting.</p>


Want your startup to see the world –  learn to delegate

Have you ever dealt with mobile app development? Let's take a closer look together. We usually develop mobile applications in React Native that allows one team to launch a project, and it will be on iOS and Android, do it quickly and get a UX that follows the recommendations of Apple and Google. React Native is an open-source JavaScript framework for building apps released by Facebook in 2015. Developing mobile projects now using it is at least 30% more profitable and faster than using native Swift and C# for iOS or Java and Kotlin for Android.\
React Native apps are secure, fast and easy to maintain, almost native (system-specific, with access to hardware like a camera or microphone) and open up new design customization options. SDA develops projects in React Native that can look the way you want to the smallest detail, which is impossible if such is written in official programming languages for Apple and Google operating systems.

> *Creating an application from scratch in React Native is faster and cheaper than using any other framework, but the quality of the product does not suffer and sometimes even vice versa.*

Experienced developers in our company can make a working and profitable product from your idea using React Native. It is a quite simple framework for anyone familiar with JS and React and who understands mobile development.

Based on this, React Native is a precise framework widely known in the global developer community for its time and cost-saving methods. With a highly efficient module and code reuse feature, as well as other vital benefits such as stability, hot rebooting and a large community, React Native is the best option for mobile app development right now.

## Who is React Native suitable for

Applications in React Native approach anyone who wants to get an effective cross-platform product for the business. The framework is suitable for e-commerce projects of any type and scale, from retail to booking services, and with access to the hardware, for example, a microphone, camera, geolocation and Bluetooth. It opens up space for new ideas.

Most of all, creating React Native apps is beneficial for startups. You will have extra time, just those 30%, to deal with equally significant tasks, for example, developing a marketing strategy or planning the subsequent stages of project development. You will quickly bring to market a minimum viable product (MVP) with a trending design and unusual features and will be able to test hypotheses with feedback from users of both platforms.

## Who uses React Native apps

One of the main reasons to pay attention to React Native is sample applications. It will not work to write games and applications for working with big data using this framework (it is better to choose native languages ​​for them), but you can launch truly large-scale projects.

Instagram was written in React Native, which is logical because it belongs to Facebook, the creators of React Native. The application handles 500 million daily users and is regularly improved. The Instagram team officially thanked React Native for the opportunity to deploy the project on two platforms quickly. At the beginning of 2017, the Skype team announced the development of a mobile application in React Native. It has a great design, new features and improved stability. In addition to these corporations, others have taken advantage of the framework:

1. Uber used React Native to improve the Uber Eats Restaurants control panel, made interaction between HoReCa establishments, couriers and users more comfortable, and received a noticeable increase in the number of the latter;
2. Walmart is a remarkable example of how RN solves the problems of large retailers: the application was written faster than that of competitors and at the same time worked quickly and without failures from the beginning;
3. Tesla launched a cross-platform application where you can view and "touch" electric cars from all sides, it would have taken more time, and the result would not have been as impressive.
4. React Native applications use Discord, Bloomberg, Airbnb, SoundCloud and even Microsoft OneDrive, just to name a few brands that have taken advantage of this technology. You have likely used projects written in this framework more than once, and we are no exception, we are often requested to create such applications.

![React Native Applications](/static/images/blog/blog-react-native-secondary.jpg "React Native Applications")

## How our company begins a React Native app development

### **1. Analytics, preparation and data collection.** 

A classic mobile project or a unique startup requires the same comprehensive analysis of the idea, potential customers and the task. To create an effective tool, we need to recognize your product better and evaluate its potential users, competitors and other important nuances. Together we will consider scenarios for the development of the project and draw up a strategy for achieving goals using the capabilities of React Native.

### **2. Technical specifications and design development.**

Analytics data is used as the basis for technical documentation. It is necessary for the CTO/tech lead, project manager, developers, designers and QA – to everyone who will be involved in the creation of the application. Based on the project plan, a UI/UX wireframe is created, taking into account the recommendations of Apple and Google, correspondingly behavioral factors for usability testing. In parallel with the interface prototype development, ways to implement the functionality are being considered. Before the designer starts designing, you will know how much time and resources it will take to connect the necessary modules and write custom solutions and the technical part in general.

###  **3. UI/UX design.**

That particular design is the part of the application that needs to be developed separately for iOS and Android devices. Such a design can be both attractive, convenient and intuitive to the user. The differences can be internal and external (you will get one or two prototypes). Regardless, the design will be created while taking advantage of UI/UX trends and your brand style. If you do not have a corporate identity yet, our designers will create it for you. Colors, content, location of blocks and other little things will tell the user about you and lead to the target action.

### 4. Frontend and backend development.

The technical part consists of app architecture, libraries and modules connecting the same as implementing custom solutions. After the backend developers have finished their part of the work, the frontend specialists will begin to combine it with the design layout to make the application look like in the requirements list.

### 5. Testing.

A code validity check is done hundreds of times during development. Before launch, all the "internal" and "external" components of the application, likewise the connections between them, are tested again.

## Why you should choose SDA

Our company has been developing websites and applications for startups and SME for a long time. We launched various mobile applications for the medical field, entertainment, sports apps and others in React Native, which is now our main specialization. If you have an idea that requires a personalized and non-standard approach, like a desire to get a high-quality result quickly, our company is definitely for you. We will bring our experience, enthusiasm, knowledge and skills to your project to create a functional, productive and beautiful application that solves the problems of your business and its customers.

React Native is one of the most popular frameworks. Its cross-platform and extensive features, along with the availability and development speed as well as the experience of our team of analysts, programmers and designers will allow you to enter the market and reach new customers fast. Most importantly, it will not cost a lot of money because we realize that our clients need investments for this, and we help launch their project at the right price.

## What determines development costs

The price of developing React Native in our company is 30% lower on average than creating separate applications for iOS and Android, but a little more than in other hybrid frameworks. The cost depends on the task complexity and is approved before the beginning of the task after the undertaking of the requirements document. We always meet the customer's needs and try to find those opportunities that will help carry out the project with high quality.

Our solid team of developers, testers, UI/UX designers and other specialists will work on the app development. The price of the project implementation is determined by how much time we need to launch the project, which can only be completely calculated after analytics. Please leave an application on the website or contact us by email at sales@sda.company, and we will reply to you for further details. We will advise you individually on the best ways to implement your project and optimize the price.

<p>Have you ever dealt with mobile app development? Let's take a closer look together. We usually develop mobile applications in React Native that allows one team to launch a project, and it will be on iOS and Android, do it quickly and get a UX that follows the recommendations of Apple and Google. React Native is an open-source JavaScript framework for building apps released by Facebook in 2015. Developing mobile projects now using it is at least 30% more profitable and faster than using native Swift and C# for iOS or Java and Kotlin for Android.<br>
React Native apps are secure, fast and easy to maintain, almost native (system-specific, with access to hardware like a camera or microphone) and open up new design customization options. SDA develops projects in React Native that can look the way you want to the smallest detail, which is impossible if such is written in official programming languages for Apple and Google operating systems.</p>
<blockquote>
<p><em>Creating an application from scratch in React Native is faster and cheaper than using any other framework, but the quality of the product does not suffer and sometimes even vice versa.</em></p>
</blockquote>
<p>Experienced developers in our company can make a working and profitable product from your idea using React Native. It is a quite simple framework for anyone familiar with JS and React and who understands mobile development.</p>
<p>Based on this, React Native is a precise framework widely known in the global developer community for its time and cost-saving methods. With a highly efficient module and code reuse feature, as well as other vital benefits such as stability, hot rebooting and a large community, React Native is the best option for mobile app development right now.</p>
<h2>Who is React Native suitable for</h2>
<p>Applications in React Native approach anyone who wants to get an effective cross-platform product for the business. The framework is suitable for e-commerce projects of any type and scale, from retail to booking services, and with access to the hardware, for example, a microphone, camera, geolocation and Bluetooth. It opens up space for new ideas.</p>
<p>Most of all, creating React Native apps is beneficial for startups. You will have extra time, just those 30%, to deal with equally significant tasks, for example, developing a marketing strategy or planning the subsequent stages of project development. You will quickly bring to market a minimum viable product (MVP) with a trending design and unusual features and will be able to test hypotheses with feedback from users of both platforms.</p>
<h2>Who uses React Native apps</h2>
<p>One of the main reasons to pay attention to React Native is sample applications. It will not work to write games and applications for working with big data using this framework (it is better to choose native languages ​​for them), but you can launch truly large-scale projects.</p>
<p>Instagram was written in React Native, which is logical because it belongs to Facebook, the creators of React Native. The application handles 500 million daily users and is regularly improved. The Instagram team officially thanked React Native for the opportunity to deploy the project on two platforms quickly. At the beginning of 2017, the Skype team announced the development of a mobile application in React Native. It has a great design, new features and improved stability. In addition to these corporations, others have taken advantage of the framework:</p>
<ol>
<li>Uber used React Native to improve the Uber Eats Restaurants control panel, made interaction between HoReCa establishments, couriers and users more comfortable, and received a noticeable increase in the number of the latter;</li>
<li>Walmart is a remarkable example of how RN solves the problems of large retailers: the application was written faster than that of competitors and at the same time worked quickly and without failures from the beginning;</li>
<li>Tesla launched a cross-platform application where you can view and "touch" electric cars from all sides, it would have taken more time, and the result would not have been as impressive.</li>
<li>React Native applications use Discord, Bloomberg, Airbnb, SoundCloud and even Microsoft OneDrive, just to name a few brands that have taken advantage of this technology. You have likely used projects written in this framework more than once, and we are no exception, we are often requested to create such applications.</li>
</ol>
<p><img src="/static/images/blog/blog-react-native-secondary.jpg" alt="React Native Applications" title="React Native Applications"></p>
<h2>How our company begins a React Native app development</h2>
<h3><strong>1. Analytics, preparation and data collection.</strong></h3>
<p>A classic mobile project or a unique startup requires the same comprehensive analysis of the idea, potential customers and the task. To create an effective tool, we need to recognize your product better and evaluate its potential users, competitors and other important nuances. Together we will consider scenarios for the development of the project and draw up a strategy for achieving goals using the capabilities of React Native.</p>
<h3><strong>2. Technical specifications and design development.</strong></h3>
<p>Analytics data is used as the basis for technical documentation. It is necessary for the CTO/tech lead, project manager, developers, designers and QA – to everyone who will be involved in the creation of the application. Based on the project plan, a UI/UX wireframe is created, taking into account the recommendations of Apple and Google, correspondingly behavioral factors for usability testing. In parallel with the interface prototype development, ways to implement the functionality are being considered. Before the designer starts designing, you will know how much time and resources it will take to connect the necessary modules and write custom solutions and the technical part in general.</p>
<h3><strong>3. UI/UX design.</strong></h3>
<p>That particular design is the part of the application that needs to be developed separately for iOS and Android devices. Such a design can be both attractive, convenient and intuitive to the user. The differences can be internal and external (you will get one or two prototypes). Regardless, the design will be created while taking advantage of UI/UX trends and your brand style. If you do not have a corporate identity yet, our designers will create it for you. Colors, content, location of blocks and other little things will tell the user about you and lead to the target action.</p>
<h3>4. Frontend and backend development.</h3>
<p>The technical part consists of app architecture, libraries and modules connecting the same as implementing custom solutions. After the backend developers have finished their part of the work, the frontend specialists will begin to combine it with the design layout to make the application look like in the requirements list.</p>
<h3>5. Testing.</h3>
<p>A code validity check is done hundreds of times during development. Before launch, all the "internal" and "external" components of the application, likewise the connections between them, are tested again.</p>
<h2>Why you should choose SDA</h2>
<p>Our company has been developing websites and applications for startups and SME for a long time. We launched various mobile applications for the medical field, entertainment, sports apps and others in React Native, which is now our main specialization. If you have an idea that requires a personalized and non-standard approach, like a desire to get a high-quality result quickly, our company is definitely for you. We will bring our experience, enthusiasm, knowledge and skills to your project to create a functional, productive and beautiful application that solves the problems of your business and its customers.</p>
<p>React Native is one of the most popular frameworks. Its cross-platform and extensive features, along with the availability and development speed as well as the experience of our team of analysts, programmers and designers will allow you to enter the market and reach new customers fast. Most importantly, it will not cost a lot of money because we realize that our clients need investments for this, and we help launch their project at the right price.</p>
<h2>What determines development costs</h2>
<p>The price of developing React Native in our company is 30% lower on average than creating separate applications for iOS and Android, but a little more than in other hybrid frameworks. The cost depends on the task complexity and is approved before the beginning of the task after the undertaking of the requirements document. We always meet the customer's needs and try to find those opportunities that will help carry out the project with high quality.</p>
<p>Our solid team of developers, testers, UI/UX designers and other specialists will work on the app development. The price of the project implementation is determined by how much time we need to launch the project, which can only be completely calculated after analytics. Please leave an application on the website or contact us by email at sales@sda.company, and we will reply to you for further details. We will advise you individually on the best ways to implement your project and optimize the price.</p>


Why you should consider  React Native for creating apps

The insidious and inhuman war of Russia against Ukraine has been going on for almost three months. However, the scale of the tragedy that has affected each of us is still difficult to comprehend. Even if limited to the economy scale or a particular industry. How has the war impacted one of the leading sectors of the Ukrainian economy, IT; what is the information technology industry doing for our common victory; and why are we going to win?

SDA is a Ukrainian-Estonian company and despite the full-scale war in our country, we continue to work hard for our victory! We suppose that our company, like many others, was not set for such a curveball, but now, while the Ukrainian army is fighting for our victory on the front line, we feel we have to fight on the cyber front for the businesses of our clients and the economic growth of our state. We continue to create mobile apps, MVP, develop websites from scratch, etc. On an everyday basis, our team proves that despite the war, everyone is ready to work for the good of Ukraine.

> Within the existing circumstances of the war, SDA company continues to grow and develop at a rapid pace and move on, because each of us knows that we should never stop.

Within the existing circumstances of the war, SDA company continues to grow and develop at a rapid pace and move on, because each of us knows that we should never stop. After all, we believe that everyone has their front, and we are needed here. Our clients are very grateful to our entire company that we did not run away and despite the massive shelling, we continue our work. We need to hear from our clients how they appreciate our work, especially now, and it is very pleasant that each of them recommends our company to others.

In early armed hostilities, our work slowed down a good bit, because SDA had to organize the maximum safety for its employees and their families. Some of them were forced to evacuate, but others remained in dangerous areas with unstable communications. Nevertheless, we did not stop working and some of our colleagues sometimes worked even in basements and shelters. SDA has also focused its work on maximizing business continuity, customer communications and army support. Our company maintains the full complement of staff and the number of payments hires new employees and also continues to pay taxes to the state, which is very important now.

We also would like to note that SDA clients now do not worry that our developers can be taken away to fight and the project will not be completed. We reserve our guys who are able-bodied for military service. Our company takes care of its employees, and now they are safe and can work and live a normal life.

There is another essential point: Ukraine is now on the front pages and the whole world is talking about the war and how brave the Ukrainian people are, with what strength and will we defend our territory. They try to help us even at the moment of the negotiation process with foreign customers. Answering the question of how to help us, SDA offers to take our teams to work. We work – Ukraine works.

![Laptop](/static/images/blog/war-life-secondary.jpg "Laptop")

## Why SDA needs to support the economy during the war

1. Our company understands that to fight and win, the country needs a working economy and of course here the IT field can help a lot. Now more than ever, Ukraine requires businesses that continue to operate; and the export IT industry is the reinstatement of jobs, domestic demand for goods and services, volunteer assistance to the army, hospitals, rescuers – everyone who is fighting for our freedom on the front line. These are export revenue to the Ukrainian economy to maintain our combat effectiveness and victory.
2. SDA continues to pay taxes and bills, which helps the Ukrainian economy continue to operate in this difficult time.
3. Supporting developers from Ukraine is a great way to help our country. We are on the verge of rebuilding Ukraine, and we are about to work for that.
4. SDA company donates all income in wartime to SaveTrempel, CO CF DUCKLING, Come Back Alive and volunteer funds.
5. We fight for the businesses of our clients as passionately as we fight for our land. We know that most of our industry colleagues are doing the same.

## Who and how helps IT-sphere

SDA is a member of the Kharkiv IT cluster, and now we belong to a large community. We get Elon Musk's Starlink as an alternate communication channel, so we have no connectivity issues. After all, what is important for IT people is a stable connection. New technologies are very distracting from the war and its pressure: our IT specialists deal with new equipment, feel the need and usefulness for Ukraine and appreciate the support of the state, which has a positive effect on the state of the IT market. In addition, a very influential aspect of assistance is the information or PR front. Here Ukraine needs to project such key theses to the masses as we are cooperative, we have the best developers, and we are about to work. It is all about SDA company. It is significant to understand that the future of the IT market in Ukraine strongly depends on a large-scale information message.

## What awaits Ukrainian IT

1. Even in wartime, Ukraine continues to develop. Now a lot of laws are being adopted that accelerate the development of the IT industry. What is meant here is tax cuts, the law on cloud services and digital assets.
2. We consider when the war is over, Ukraine will continue to develop at a rate of knots.
3. Many countries have already announced their intention to financially help Ukraine recover and invest their money in our country, and we need to be there for this. We will have a record economic advance.
4. Ukraine will receive companies that are poised to work in all conditions and cope with any difficulties and challenges.
5. We realize if SDA company shows its proficiency, does not lose its potential and reveals how it can work even in wartime, there will be no more risks.
6. Previously, foreign customers were afraid of a geopolitical crisis, but now we are showing the whole world that we are not afraid of any conditions. There are no worse risks than war, but we manage! Ukraine will prevail, in all of its aspects

> Let's do it together!
>
> We work to support Ukraine.

<p>The insidious and inhuman war of Russia against Ukraine has been going on for almost three months. However, the scale of the tragedy that has affected each of us is still difficult to comprehend. Even if limited to the economy scale or a particular industry. How has the war impacted one of the leading sectors of the Ukrainian economy, IT; what is the information technology industry doing for our common victory; and why are we going to win?</p>
<p>SDA is a Ukrainian-Estonian company and despite the full-scale war in our country, we continue to work hard for our victory! We suppose that our company, like many others, was not set for such a curveball, but now, while the Ukrainian army is fighting for our victory on the front line, we feel we have to fight on the cyber front for the businesses of our clients and the economic growth of our state. We continue to create mobile apps, MVP, develop websites from scratch, etc. On an everyday basis, our team proves that despite the war, everyone is ready to work for the good of Ukraine.</p>
<blockquote>
<p>Within the existing circumstances of the war, SDA company continues to grow and develop at a rapid pace and move on, because each of us knows that we should never stop.</p>
</blockquote>
<p>Within the existing circumstances of the war, SDA company continues to grow and develop at a rapid pace and move on, because each of us knows that we should never stop. After all, we believe that everyone has their front, and we are needed here. Our clients are very grateful to our entire company that we did not run away and despite the massive shelling, we continue our work. We need to hear from our clients how they appreciate our work, especially now, and it is very pleasant that each of them recommends our company to others.</p>
<p>In early armed hostilities, our work slowed down a good bit, because SDA had to organize the maximum safety for its employees and their families. Some of them were forced to evacuate, but others remained in dangerous areas with unstable communications. Nevertheless, we did not stop working and some of our colleagues sometimes worked even in basements and shelters. SDA has also focused its work on maximizing business continuity, customer communications and army support. Our company maintains the full complement of staff and the number of payments hires new employees and also continues to pay taxes to the state, which is very important now.</p>
<p>We also would like to note that SDA clients now do not worry that our developers can be taken away to fight and the project will not be completed. We reserve our guys who are able-bodied for military service. Our company takes care of its employees, and now they are safe and can work and live a normal life.</p>
<p>There is another essential point: Ukraine is now on the front pages and the whole world is talking about the war and how brave the Ukrainian people are, with what strength and will we defend our territory. They try to help us even at the moment of the negotiation process with foreign customers. Answering the question of how to help us, SDA offers to take our teams to work. We work – Ukraine works.</p>
<p><img src="/static/images/blog/war-life-secondary.jpg" alt="Laptop" title="Laptop"></p>
<h2>Why SDA needs to support the economy during the war</h2>
<ol>
<li>Our company understands that to fight and win, the country needs a working economy and of course here the IT field can help a lot. Now more than ever, Ukraine requires businesses that continue to operate; and the export IT industry is the reinstatement of jobs, domestic demand for goods and services, volunteer assistance to the army, hospitals, rescuers – everyone who is fighting for our freedom on the front line. These are export revenue to the Ukrainian economy to maintain our combat effectiveness and victory.</li>
<li>SDA continues to pay taxes and bills, which helps the Ukrainian economy continue to operate in this difficult time.</li>
<li>Supporting developers from Ukraine is a great way to help our country. We are on the verge of rebuilding Ukraine, and we are about to work for that.</li>
<li>SDA company donates all income in wartime to SaveTrempel, CO CF DUCKLING, Come Back Alive and volunteer funds.</li>
<li>We fight for the businesses of our clients as passionately as we fight for our land. We know that most of our industry colleagues are doing the same.</li>
</ol>
<h2>Who and how helps IT-sphere</h2>
<p>SDA is a member of the Kharkiv IT cluster, and now we belong to a large community. We get Elon Musk's Starlink as an alternate communication channel, so we have no connectivity issues. After all, what is important for IT people is a stable connection. New technologies are very distracting from the war and its pressure: our IT specialists deal with new equipment, feel the need and usefulness for Ukraine and appreciate the support of the state, which has a positive effect on the state of the IT market. In addition, a very influential aspect of assistance is the information or PR front. Here Ukraine needs to project such key theses to the masses as we are cooperative, we have the best developers, and we are about to work. It is all about SDA company. It is significant to understand that the future of the IT market in Ukraine strongly depends on a large-scale information message.</p>
<h2>What awaits Ukrainian IT</h2>
<ol>
<li>Even in wartime, Ukraine continues to develop. Now a lot of laws are being adopted that accelerate the development of the IT industry. What is meant here is tax cuts, the law on cloud services and digital assets.</li>
<li>We consider when the war is over, Ukraine will continue to develop at a rate of knots.</li>
<li>Many countries have already announced their intention to financially help Ukraine recover and invest their money in our country, and we need to be there for this. We will have a record economic advance.</li>
<li>Ukraine will receive companies that are poised to work in all conditions and cope with any difficulties and challenges.</li>
<li>We realize if SDA company shows its proficiency, does not lose its potential and reveals how it can work even in wartime, there will be no more risks.</li>
<li>Previously, foreign customers were afraid of a geopolitical crisis, but now we are showing the whole world that we are not afraid of any conditions. There are no worse risks than war, but we manage! Ukraine will prevail, in all of its aspects</li>
</ol>
<blockquote>
<p>Let's do it together!</p>
<p>We work to support Ukraine.</p>
</blockquote>


War life of Ukrainian IT: or how SDA works during the war

An increase in the Ukrainian tech ecosystem reaching $8.4B of industry export volume in 2025, a network of 200K IT representatives, and high-potential technical education have created conditions for the country to become one of the top European IT destinations. High-level technical professionalism, English language knowledge (70% upper-intermediate level), proficiency in developing industries (AI, Go, Big Data, etc.) have put Ukrainian developers 5th on the list of the world's top IT professionals.

Companies like Apple, Microsoft, Samsung recruit Ukrainian developers to create innovative software products.

## Motivation to hire Ukrainian IT outsourcing:

* \#1 outsourcing market in Eastern Europe (Outsourcing Journal);
* offshore location in 2017 (GSA);
* \#1 in Central and Eastern Europe in outsourcing scope (CEEOA);
* one of the leading offshore destinations in Europe, the Middle East, and Africa (top 20- Gartner);
* one of the leading countries by the performance of outsourcing activities (top 50 - A.T. Kearney);
* one of the leading IT services exporters (top 25 - PwC).

## Skype, IBM, Boeing, Ericsson, Siemens, and other tech global companies hire software developers in Ukraine because of:

1. 200,000+ IT industry representatives;
2. 36,000+ graduate from technical higher educational institutions each year;
3. 1500+ businesses in software development;
4. 2,000+ startups with high potential;
5. 110+ international Research & Development centers;
6. boisterous tech community;
7. 80% of Ukrainian software developers know the English language;
8. cultural adaptability and intractability;
9. value for money factor;
10. favorable business climate;
11. convenient time-zone for cooperation;
12. 11 official holidays with paid time off.

## 200,000+ IT industry representatives

Recently Ukrainian software development industry has been boosted by 2.5 times. The country's IT industry is estimated to rise to $10 billion in value by the end of 2020. In PWC prognosis Ukraine is the 5th in the Top 25 IT services exporters list. Ukrainian software development network has increased by 27% in 2017 and at the present moment provides employment to more than 200,000 IT professionals.

Local developers are rated 5th among the top software developers globally with a score index of 93,17%. In comparison to European countries, Ukrainian software developers occupy 4th place. (Skillvalue 2019 Report).

Ukrainian software developers are qualified in various technologies, with JavaScript (18,4%), Java (15,4%), C# (13,7%), Python (13,2%), and PHP (10,8%) as the most common programming languages in 2020 (2).

Linkedin Research reported Ukraine to have 9K PHP Developers, 8K Java, and 8K JavaScript Developers, 3K Python Developers, 1K Ruby on Rails Software Developers.

Ukraine is positioned 1st in the world by the quantity of Unity3D game developers and C++ engineers, and 2nd among JavaScript, Scala, and Magento developers.

Ukraine ranks 3rd among Node.js, Python, ASP.NET, Ruby, Symfony, and PHP developers.

As for front-end web developers, Ukraine takes the 5th rank, and no deficiency of Android app developers and iOS developers is observed either (3).

> *Ukraine is considered to be one of the 50 most innovative global economies (5) and is the motherland to over 110 R&D centers for the world's biggest tech companies including Microsoft, Samsung Electronics, Apple, Skype, IBM, Boeing, Ericsson, Siemens, Oracle, Magento, and Wargaming, and those are only a part of the list.*

## 36,000+ graduate from technical higher educational institutions each year

There are 402 universities and colleges in Ukraine (4). In these higher educational institutions, more students graduate with science specialization annually than in some of the countries known for innovation development, like Japan, Sweden, Norway, Belgium, and the Netherlands (5).

Annually, there are over 36,000 graduates from local universities with degrees in fields aligned with IT. On top of that, the World Economic Forum recognized Ukraine among the leading 10 countries in the world by the quantity of engineering, manufacturing, and construction graduates, which amounts annually to 130,000 graduates.

In Ukraine, educational possibilities are provided to students, who are inclined to develop in hi-tech industries. Ukrainian software development companies and IT clusters offer educational programs at universities and organize innovation labs at higher educational institutions.

As one of the examples, the Lviv IT Cluster has started educational programs in innovative subjects such as AI, Data Science, IoT, and Computer Science in cooperation with leading universities in Lviv.

## 1500+ businesses in software development

The quantity of Ukrainian software development companies has increased from 1050 in 2011 to 1391 - 1650 software companies in 2020.

The full range of software development services is provided, among them are web and mobile development, UI/UX design, QA & testing, dedicated team building, R&D, consulting, analytics, etc.

In reality, it is not that much about the numbers. Over 100 of Fortune 500 companies use the services of Ukrainian providers. 18 Ukrainian outsourcing companies are placed in the top 100 best outsourcing companies globally.

## Boisterous tech community

Agile Eastern Europe Conference, PyCon Ukraine, iForum, IT Arena, and DEV_Challenge are the greatest tech events among the variety all over the country. On such occasions, the chances to communicate with other professionals, share expertise, and follow the experiences of the most outstanding industry leaders are provided for Ukrainian IT representatives. The study published recently on developers.org.ua has shown that 60% of Ukrainian developers attend professional IT events on a regular basis.

The 5 leading Ukrainian IT Communities are in Kyiv (25+ companies), Kharkiv (73 companies), Lviv, Dnipro (29 companies), and Odesa (18 companies).

The greatest tech events draw over 7,000 visitors and international speakers from the world's leading companies like Skype, IBM, HP, SAP, Intel, and Dell, to name a few. In the regions and on a local level less significant conferences are organized, although their value should not be underestimated as they cover highly-discussed topics like AI, big data, virtual and augmented reality, data science, etc.

## 80% of Ukrainian software developers know the English language

80% of Ukraine’s tech professionals speak English on an intermediate or higher level (9). The greatest part of software development and IT outsourcing companies in Ukraine provide English tutorials for the teams to raise their English proficiency.

## 2,000+ startups with high potential

![Ukrainian startups](/static/images/blog/blog-outsorsing-secondary.jpg "Ukrainian startups")

The world’s top companies demonstrate great interest in Ukrainian startup development. Google has bought Viewdle – a face-recognition app, Snapchat has purchased Looksery – a real-time face modification tool, and Oracle owns Maxymiser – a cloud-based software for marketers.

Kyiv has become a rapidly-growing tech hub with investors than cities like Warsaw, Vienna, Oslo, and Copenhagen (7), including AVentures Capital, Chernovetsky Investment Group (CIG), Digital Future, Imperious Group, SMRK, TA Ventures, and Vostok Ventures.

Ukrainian IT professionals have developed loyal business relationships with clients from main European centers with venture capital funds like the UK, Germany, the Netherlands, etc. Consequently, venture capital investment in Ukrainian startups amounts to US$258 million in 2017 and US$336.9 million in 2018 and has been accelerating confidently.

## Cultural adaptability and intractability

Western businesses' work ethics are rather identical to the ones prevailing in the Ukrainian IT outsourcing industry. Developers in Ukraine are not merely service providers. They are willing to face challenges and unpredictable situations, take personal responsibility for their projects and take great effort to succeed at the highest level. 60% of Ukrainian developers dedicate additional time to the improvement of their skills: study educational materials, attend classes or IT conferences.

This works in particular in the circumstances of direct communication, when no third-party is involved.

## Value for money factor

In comparison to Poland, Belarus, and the Czech Republic, Ukrainian IT outsourcing companies offer more interesting rates going with a much larger tech service and professionalism value.

The rate per hour for software development is approximately around $25–50, the software developer salary approximates $1,400 and $3,300 per month (taxes and social payments).​

Although the rates are indeed higher than in some other known IT outsourcing countries. Still, they appear much lower than those in Western Europe and North America, where a software engineer of the same level might be worth up to $100 hourly or more.

On top of that, the reforms implemented recently in licensing have significantly improved the business climate in Ukraine.

## Favorable Business Climate

Gradually, Ukraine is harmonizing its policies with the international ones and making steps towards a more positive and effective business environment. The country has achieved its GDP growth of 4,6% in the second quarter of 2019. The Ukrainian government has already confirmed its Strategic Action Plan 2020 and canceled 450 out-of-date regulations, empowering innovative initiatives, prioritizing the intensive corporate governance of state agencies, and privatization.

Other than that, Ukraine has raised 32 positions up during the period of the last 5 years in the World Bank’s ease of Doing Business 2020 ranking by introducing several regulations. It rationalized the process of dealing with construction permits by lowering fees. Ukraine has also simplified the tax payment system by introducing a lower flat rate of 22% for the Unified Social Contribution tax paid by employers (instead of the previous rates varying from 36,76% to 49,7%).

These factors impacted the advancement and pushed the development of the local IT community and motivated numerous creators to choose Ukraine for IT outsourcing.

## Convenient time-zone for cooperation

Convenience in communication and work schedules between the teams from different countries is achieved due to Ukraine’s geographical location, as it is only one hour ahead of most countries in Europe.

It takes up to 3 hours to fly from Ukraine to most European IT cities.

UIA provides regular direct flights from Kyiv to London, Berlin, Amsterdam, and other important tech hubs in Europe. For example, Kyiv has normally 3 direct flights per day to Heathrow Airport from Ukraine International Airlines or British Airways. To be able to save on the trip you can travel to London from major Ukrainian IT hubs like Kyiv, Kharkiv, or Lviv with Ryanair or Wizz Air UK for only €18 or €22. Direct flights are available from Kyiv to Amsterdam or Berlin by Ukraine International Airlines, KLM, or Wizz Air.

Ukraine offers an advantageous offshore option for North American companies, as the difference in 7 hours between Ukraine and the East Coast provides the opportunity for more convenient common working hours in comparison to India, Vietnam, the Philippines, and other low cost IT outsourcing countries.

UIA has direct flights to New York from Kyiv starting from €488. Ukrainian developers are easily reached by the clients and have the opportunity to organize regular on-site trips.

Moreover, Ukraine simplified the traveling to the EU clients and partners by approving a visa-free regime for Ukrainians in 2017. ​

## 11 official holidays with paid time off

Only 11 official public holidays are celebrated in Ukraine. Meanwhile, in other Eastern European countries such as Czech Republic, Poland, Romania, and Hungary, there are at least 13 paid public holidays and in Bulgaria, their number reaches 19 days.

<p>An increase in the Ukrainian tech ecosystem reaching $8.4B of industry export volume in 2025, a network of 200K IT representatives, and high-potential technical education have created conditions for the country to become one of the top European IT destinations. High-level technical professionalism, English language knowledge (70% upper-intermediate level), proficiency in developing industries (AI, Go, Big Data, etc.) have put Ukrainian developers 5th on the list of the world's top IT professionals.</p>
<p>Companies like Apple, Microsoft, Samsung recruit Ukrainian developers to create innovative software products.</p>
<h2>Motivation to hire Ukrainian IT outsourcing:</h2>
<ul>
<li>#1 outsourcing market in Eastern Europe (Outsourcing Journal);</li>
<li>offshore location in 2017 (GSA);</li>
<li>#1 in Central and Eastern Europe in outsourcing scope (CEEOA);</li>
<li>one of the leading offshore destinations in Europe, the Middle East, and Africa (top 20- Gartner);</li>
<li>one of the leading countries by the performance of outsourcing activities (top 50 - A.T. Kearney);</li>
<li>one of the leading IT services exporters (top 25 - PwC).</li>
</ul>
<h2>Skype, IBM, Boeing, Ericsson, Siemens, and other tech global companies hire software developers in Ukraine because of:</h2>
<ol>
<li>200,000+ IT industry representatives;</li>
<li>36,000+ graduate from technical higher educational institutions each year;</li>
<li>1500+ businesses in software development;</li>
<li>2,000+ startups with high potential;</li>
<li>110+ international Research &#x26; Development centers;</li>
<li>boisterous tech community;</li>
<li>80% of Ukrainian software developers know the English language;</li>
<li>cultural adaptability and intractability;</li>
<li>value for money factor;</li>
<li>favorable business climate;</li>
<li>convenient time-zone for cooperation;</li>
<li>11 official holidays with paid time off.</li>
</ol>
<h2>200,000+ IT industry representatives</h2>
<p>Recently Ukrainian software development industry has been boosted by 2.5 times. The country's IT industry is estimated to rise to $10 billion in value by the end of 2020. In PWC prognosis Ukraine is the 5th in the Top 25 IT services exporters list. Ukrainian software development network has increased by 27% in 2017 and at the present moment provides employment to more than 200,000 IT professionals.</p>
<p>Local developers are rated 5th among the top software developers globally with a score index of 93,17%. In comparison to European countries, Ukrainian software developers occupy 4th place. (Skillvalue 2019 Report).</p>
<p>Ukrainian software developers are qualified in various technologies, with JavaScript (18,4%), Java (15,4%), C# (13,7%), Python (13,2%), and PHP (10,8%) as the most common programming languages in 2020 (2).</p>
<p>Linkedin Research reported Ukraine to have 9K PHP Developers, 8K Java, and 8K JavaScript Developers, 3K Python Developers, 1K Ruby on Rails Software Developers.</p>
<p>Ukraine is positioned 1st in the world by the quantity of Unity3D game developers and C++ engineers, and 2nd among JavaScript, Scala, and Magento developers.</p>
<p>Ukraine ranks 3rd among Node.js, Python, ASP.NET, Ruby, Symfony, and PHP developers.</p>
<p>As for front-end web developers, Ukraine takes the 5th rank, and no deficiency of Android app developers and iOS developers is observed either (3).</p>
<blockquote>
<p><em>Ukraine is considered to be one of the 50 most innovative global economies (5) and is the motherland to over 110 R&#x26;D centers for the world's biggest tech companies including Microsoft, Samsung Electronics, Apple, Skype, IBM, Boeing, Ericsson, Siemens, Oracle, Magento, and Wargaming, and those are only a part of the list.</em></p>
</blockquote>
<h2>36,000+ graduate from technical higher educational institutions each year</h2>
<p>There are 402 universities and colleges in Ukraine (4). In these higher educational institutions, more students graduate with science specialization annually than in some of the countries known for innovation development, like Japan, Sweden, Norway, Belgium, and the Netherlands (5).</p>
<p>Annually, there are over 36,000 graduates from local universities with degrees in fields aligned with IT. On top of that, the World Economic Forum recognized Ukraine among the leading 10 countries in the world by the quantity of engineering, manufacturing, and construction graduates, which amounts annually to 130,000 graduates.</p>
<p>In Ukraine, educational possibilities are provided to students, who are inclined to develop in hi-tech industries. Ukrainian software development companies and IT clusters offer educational programs at universities and organize innovation labs at higher educational institutions.</p>
<p>As one of the examples, the Lviv IT Cluster has started educational programs in innovative subjects such as AI, Data Science, IoT, and Computer Science in cooperation with leading universities in Lviv.</p>
<h2>1500+ businesses in software development</h2>
<p>The quantity of Ukrainian software development companies has increased from 1050 in 2011 to 1391 - 1650 software companies in 2020.</p>
<p>The full range of software development services is provided, among them are web and mobile development, UI/UX design, QA &#x26; testing, dedicated team building, R&#x26;D, consulting, analytics, etc.</p>
<p>In reality, it is not that much about the numbers. Over 100 of Fortune 500 companies use the services of Ukrainian providers. 18 Ukrainian outsourcing companies are placed in the top 100 best outsourcing companies globally.</p>
<h2>Boisterous tech community</h2>
<p>Agile Eastern Europe Conference, PyCon Ukraine, iForum, IT Arena, and DEV_Challenge are the greatest tech events among the variety all over the country. On such occasions, the chances to communicate with other professionals, share expertise, and follow the experiences of the most outstanding industry leaders are provided for Ukrainian IT representatives. The study published recently on developers.org.ua has shown that 60% of Ukrainian developers attend professional IT events on a regular basis.</p>
<p>The 5 leading Ukrainian IT Communities are in Kyiv (25+ companies), Kharkiv (73 companies), Lviv, Dnipro (29 companies), and Odesa (18 companies).</p>
<p>The greatest tech events draw over 7,000 visitors and international speakers from the world's leading companies like Skype, IBM, HP, SAP, Intel, and Dell, to name a few. In the regions and on a local level less significant conferences are organized, although their value should not be underestimated as they cover highly-discussed topics like AI, big data, virtual and augmented reality, data science, etc.</p>
<h2>80% of Ukrainian software developers know the English language</h2>
<p>80% of Ukraine’s tech professionals speak English on an intermediate or higher level (9). The greatest part of software development and IT outsourcing companies in Ukraine provide English tutorials for the teams to raise their English proficiency.</p>
<h2>2,000+ startups with high potential</h2>
<p><img src="/static/images/blog/blog-outsorsing-secondary.jpg" alt="Ukrainian startups" title="Ukrainian startups"></p>
<p>The world’s top companies demonstrate great interest in Ukrainian startup development. Google has bought Viewdle – a face-recognition app, Snapchat has purchased Looksery – a real-time face modification tool, and Oracle owns Maxymiser – a cloud-based software for marketers.</p>
<p>Kyiv has become a rapidly-growing tech hub with investors than cities like Warsaw, Vienna, Oslo, and Copenhagen (7), including AVentures Capital, Chernovetsky Investment Group (CIG), Digital Future, Imperious Group, SMRK, TA Ventures, and Vostok Ventures.</p>
<p>Ukrainian IT professionals have developed loyal business relationships with clients from main European centers with venture capital funds like the UK, Germany, the Netherlands, etc. Consequently, venture capital investment in Ukrainian startups amounts to US$258 million in 2017 and US$336.9 million in 2018 and has been accelerating confidently.</p>
<h2>Cultural adaptability and intractability</h2>
<p>Western businesses' work ethics are rather identical to the ones prevailing in the Ukrainian IT outsourcing industry. Developers in Ukraine are not merely service providers. They are willing to face challenges and unpredictable situations, take personal responsibility for their projects and take great effort to succeed at the highest level. 60% of Ukrainian developers dedicate additional time to the improvement of their skills: study educational materials, attend classes or IT conferences.</p>
<p>This works in particular in the circumstances of direct communication, when no third-party is involved.</p>
<h2>Value for money factor</h2>
<p>In comparison to Poland, Belarus, and the Czech Republic, Ukrainian IT outsourcing companies offer more interesting rates going with a much larger tech service and professionalism value.</p>
<p>The rate per hour for software development is approximately around $25–50, the software developer salary approximates $1,400 and $3,300 per month (taxes and social payments).​</p>
<p>Although the rates are indeed higher than in some other known IT outsourcing countries. Still, they appear much lower than those in Western Europe and North America, where a software engineer of the same level might be worth up to $100 hourly or more.</p>
<p>On top of that, the reforms implemented recently in licensing have significantly improved the business climate in Ukraine.</p>
<h2>Favorable Business Climate</h2>
<p>Gradually, Ukraine is harmonizing its policies with the international ones and making steps towards a more positive and effective business environment. The country has achieved its GDP growth of 4,6% in the second quarter of 2019. The Ukrainian government has already confirmed its Strategic Action Plan 2020 and canceled 450 out-of-date regulations, empowering innovative initiatives, prioritizing the intensive corporate governance of state agencies, and privatization.</p>
<p>Other than that, Ukraine has raised 32 positions up during the period of the last 5 years in the World Bank’s ease of Doing Business 2020 ranking by introducing several regulations. It rationalized the process of dealing with construction permits by lowering fees. Ukraine has also simplified the tax payment system by introducing a lower flat rate of 22% for the Unified Social Contribution tax paid by employers (instead of the previous rates varying from 36,76% to 49,7%).</p>
<p>These factors impacted the advancement and pushed the development of the local IT community and motivated numerous creators to choose Ukraine for IT outsourcing.</p>
<h2>Convenient time-zone for cooperation</h2>
<p>Convenience in communication and work schedules between the teams from different countries is achieved due to Ukraine’s geographical location, as it is only one hour ahead of most countries in Europe.</p>
<p>It takes up to 3 hours to fly from Ukraine to most European IT cities.</p>
<p>UIA provides regular direct flights from Kyiv to London, Berlin, Amsterdam, and other important tech hubs in Europe. For example, Kyiv has normally 3 direct flights per day to Heathrow Airport from Ukraine International Airlines or British Airways. To be able to save on the trip you can travel to London from major Ukrainian IT hubs like Kyiv, Kharkiv, or Lviv with Ryanair or Wizz Air UK for only €18 or €22. Direct flights are available from Kyiv to Amsterdam or Berlin by Ukraine International Airlines, KLM, or Wizz Air.</p>
<p>Ukraine offers an advantageous offshore option for North American companies, as the difference in 7 hours between Ukraine and the East Coast provides the opportunity for more convenient common working hours in comparison to India, Vietnam, the Philippines, and other low cost IT outsourcing countries.</p>
<p>UIA has direct flights to New York from Kyiv starting from €488. Ukrainian developers are easily reached by the clients and have the opportunity to organize regular on-site trips.</p>
<p>Moreover, Ukraine simplified the traveling to the EU clients and partners by approving a visa-free regime for Ukrainians in 2017. ​</p>
<h2>11 official holidays with paid time off</h2>
<p>Only 11 official public holidays are celebrated in Ukraine. Meanwhile, in other Eastern European countries such as Czech Republic, Poland, Romania, and Hungary, there are at least 13 paid public holidays and in Bulgaria, their number reaches 19 days.</p>


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